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Print 2013 and beyond:   The future is  REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd
Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50
A simple business model underpins our growth Sales Effectiveness Usage
The future is  REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sal...
Relevant : In Sydney… one main book, nine locals, one in the car and a midi to come <ul><li>Potts Point* </li></ul><ul><li...
Easy :  A network approach is critical
Accountable :  We need to change the ROI debate <ul><li>Make leads the currency in local search </li></ul><ul><ul><li>Real...
Loud : Turn up the volume on our value, successes, and future
Thank You
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Sensis on the future of print directories

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Sensis' Michelle Sherwood sharing her thoughts on the future of print directories at the Kelsey DMS09 conference. According to Michelle, the future is REAL - Relevant, Easy, Accountable and Loud.

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Transcript of "Sensis on the future of print directories"

  1. 2. Print 2013 and beyond: The future is REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd
  2. 3. Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50
  3. 4. A simple business model underpins our growth Sales Effectiveness Usage
  4. 5. The future is REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sales excellence A ccountable Sustainability Measurement/ROI L oud Promotion PR Value story Communications
  5. 6. Relevant : In Sydney… one main book, nine locals, one in the car and a midi to come <ul><li>Potts Point* </li></ul><ul><li>English at home: 59.4% </li></ul><ul><li>Unemployment: 3.9% </li></ul><ul><li>Income: $921/week </li></ul><ul><li>Couple no child: 80.8% </li></ul><ul><li>Flat, unit or apartment: 90.2% </li></ul><ul><li>Liverpool* </li></ul><ul><li>English at home: 26.2% </li></ul><ul><li>Unemployment: 12.3% </li></ul><ul><li>Income: $332/week </li></ul><ul><li>Couple no child: 26.3% </li></ul><ul><li>Flat, unit or apartment: 51.5% </li></ul>* Australian Bureau of Statistics. 2006 Census Dictionary
  6. 7. Easy : A network approach is critical
  7. 8. Accountable : We need to change the ROI debate <ul><li>Make leads the currency in local search </li></ul><ul><ul><li>Real leads, not just clicks </li></ul></ul><ul><li>Metered ads are critical </li></ul><ul><li>But we need to measure everything: </li></ul><ul><ul><li>Every part of the network </li></ul></ul><ul><ul><li>Every type of lead: </li></ul></ul><ul><ul><ul><li>Phone calls </li></ul></ul></ul><ul><ul><ul><li>Walk ins </li></ul></ul></ul><ul><ul><ul><li>Emails </li></ul></ul></ul><ul><ul><ul><li>And clicks as well </li></ul></ul></ul>
  8. 9. Loud : Turn up the volume on our value, successes, and future
  9. 10. Thank You
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