Sensis on the future of print directories

Print 2013 and beyond: The future is REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd

Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50

A simple business model underpins our growth Sales Effectiveness Usage

The future is REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sales excellence A ccountable Sustainability Measurement/ROI L oud Promotion PR Value story Communications

Relevant : In Sydney… one main book, nine locals, one in the car and a midi to come
Potts Point*
English at home: 59.4%
Unemployment: 3.9%
Income: $921/week
Couple no child: 80.8%
Flat, unit or apartment: 90.2%
Liverpool*
English at home: 26.2%
Unemployment: 12.3%
Income: $332/week
Couple no child: 26.3%
Flat, unit or apartment: 51.5%
* Australian Bureau of Statistics. 2006 Census Dictionary

Easy : A network approach is critical

Accountable : We need to change the ROI debate
Make leads the currency in local search
Real leads, not just clicks
Metered ads are critical
But we need to measure everything:
Every part of the network
Every type of lead:
Phone calls
Walk ins
Emails
And clicks as well

Loud : Turn up the volume on our value, successes, and future

Thank You

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Sensis on the future of print directories

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