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Sensis helps to demystify the rapidly changing digital advertising world in a speech to the Sydney Chamber of Commerce.

Sensis helps to demystify the rapidly changing digital advertising world in a speech to the Sydney Chamber of Commerce.

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Sensis Demystifies Digital Presentation Transcript

  • 1.
    • Sandeep Baruah, Group Manager,
    • Yellow Pages ® Digital & Online Search
    • Sensis
    The future of digital marketing in business
  • 2. The future of digital marketing in business
    • Social networking sites
    • Search engine marketing, optimisation and content syndication
    • Mobile internet and mobile codes
    What do they all mean and what marketing opportunities can they offer your business?
  • 3.
    • Social Networking Sites
  • 4. Social Networks – demography & growth Facebook’s greatest growth in its global audience numbers has come from people aged 35 - 47
  • 5. Social Networks – demography & growth
  • 6. Using social media for business Your Web Site Qualified Leads Transact Your Business Blog Interact Meet
  • 7. Meet 40,000 followers on
  • 8.  
  • 9.
    • Search Engine Marketing
    • Search Engine Optimisation
    • Content Syndication
  • 10. Search engine marketing
    • Your quality score is very important
    • You have to align:
    • Keywords
    • Your text ads
    • Landing Page
    Having experts manage your search engine marketing campaigns can help you focus on your core business
  • 11. Search engine optimisation “ If I was searching for the kind of products and services that I offer, which keywords would I type into a search engine? Ask yourself… SEO is improving the volume or quality of traffic to a web site from search engines by editing content and coding to increase relevance to keywords and allow indexing by search engines
  • 12. Content syndication Making material available to multiple other sites, eg via web feeds. Also refers to licensing of website content so that other websites can use it
  • 13.
    • Mobile internet & mobile codes
  • 14. Mobile internet Don’t just think search engines – mobile internet is much more
  • 15. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content
  • 16. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content
  • 17.  
  • 18. Where to from here?
    • Five critical questions:
    • Who are my customers and where are they looking?
    • What media are they accessing that influences their buying decisions?
    • Which of these channels can I use to engage my customers and how should I talk to them?
    • How can I use new technology to integrate campaigns and content across different media?
    • What return am I getting on this investment and how can I measure it?
  • 19.
    • Thank you