Sensis Demystifies Digital

Sandeep Baruah, Group Manager,
Yellow Pages ® Digital & Online Search
Sensis
The future of digital marketing in business

The future of digital marketing in business
Social networking sites
Search engine marketing, optimisation and content syndication
Mobile internet and mobile codes
What do they all mean and what marketing opportunities can they offer your business?

Social Networking Sites

Social Networks – demography & growth Facebook’s greatest growth in its global audience numbers has come from people aged 35 - 47

Social Networks – demography & growth

Using social media for business Your Web Site Qualified Leads Transact Your Business Blog Interact Meet

Meet 40,000 followers on

Search Engine Marketing
Search Engine Optimisation
Content Syndication

Search engine marketing
Your quality score is very important
You have to align:
Keywords
Your text ads
Landing Page
Having experts manage your search engine marketing campaigns can help you focus on your core business

Search engine optimisation “ If I was searching for the kind of products and services that I offer, which keywords would I type into a search engine? Ask yourself… SEO is improving the volume or quality of traffic to a web site from search engines by editing content and coding to increase relevance to keywords and allow indexing by search engines

Content syndication Making material available to multiple other sites, eg via web feeds. Also refers to licensing of website content so that other websites can use it

Mobile internet & mobile codes

Mobile internet Don’t just think search engines – mobile internet is much more

Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content

Where to from here?
Five critical questions:
Who are my customers and where are they looking?
What media are they accessing that influences their buying decisions?
Which of these channels can I use to engage my customers and how should I talk to them?
How can I use new technology to integrate campaigns and content across different media?
What return am I getting on this investment and how can I measure it?

Thank you

Sensis Demystifies Digital

by Sensis on Aug 25, 2009

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