WIT
November 18th 2008
BUYING ENGINE


THE WEB IS A BUYING
  ENGINE, NOT A
  SELLING ENGINE.
ENGAGE


    ONLINE YOU DON’T OWN
     YOUR CUSTOMERS,

    YOUR CUSTOMERS OWN
     YOU.


BUILD DIGITAL ECOSYSTEMS TO
 CA...
THE THREE PARTS OF DIGITAL ECOSYSTEMS
DIGITAL MARKETING MIX


            SEO
            SEM
           Email
           Social
          Display




Search an...
SOCIALLY ENGINEERED




                         Engaged
Audiences Then Influence and Drive
              Targeted Audienc...
ENGAGEMENT


Rich Internet Applications
  (RIA) – The changing face of
  the web
SAMPLE WORK- RIA




Clients: Forbes Project: RIA modules
SOCIAL




          Curious                   Relationship
          Active                    Seeking

                 ...
TECHNOLOGY


    Latest Tools


http://mashable.com/2008/11/07/social-
media-marketing-plan/
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R2integrated Talk For Wit

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R2integrated Talk For Wit

  1. 1. WIT November 18th 2008
  2. 2. BUYING ENGINE THE WEB IS A BUYING ENGINE, NOT A SELLING ENGINE.
  3. 3. ENGAGE ONLINE YOU DON’T OWN YOUR CUSTOMERS, YOUR CUSTOMERS OWN YOU. BUILD DIGITAL ECOSYSTEMS TO CAPTURE CUSTOMERS THROUGH RICH ENGAGEMENT (Buying Experience)
  4. 4. THE THREE PARTS OF DIGITAL ECOSYSTEMS
  5. 5. DIGITAL MARKETING MIX SEO SEM Email Social Display Search and Other Tools Drive Audience to Engagement in Social EcoSystems
  6. 6. SOCIALLY ENGINEERED Engaged Audiences Then Influence and Drive Targeted Audiences
  7. 7. ENGAGEMENT Rich Internet Applications (RIA) – The changing face of the web
  8. 8. SAMPLE WORK- RIA Clients: Forbes Project: RIA modules
  9. 9. SOCIAL Curious Relationship Active Seeking NEW Customer Curious Info Passive Seeking Confidence and Comfort Increases Along the Continuum
  10. 10. TECHNOLOGY Latest Tools http://mashable.com/2008/11/07/social- media-marketing-plan/
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