R2integrated Talk For Wit
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R2integrated Talk For Wit

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R2integrated Talk For Wit Presentation Transcript

  • 1. WIT November 18th 2008
  • 2. BUYING ENGINE THE WEB IS A BUYING ENGINE, NOT A SELLING ENGINE.
  • 3. ENGAGE ONLINE YOU DON’T OWN YOUR CUSTOMERS, YOUR CUSTOMERS OWN YOU. BUILD DIGITAL ECOSYSTEMS TO CAPTURE CUSTOMERS THROUGH RICH ENGAGEMENT (Buying Experience)
  • 4. THE THREE PARTS OF DIGITAL ECOSYSTEMS
  • 5. DIGITAL MARKETING MIX SEO SEM Email Social Display Search and Other Tools Drive Audience to Engagement in Social EcoSystems
  • 6. SOCIALLY ENGINEERED Engaged Audiences Then Influence and Drive Targeted Audiences
  • 7. ENGAGEMENT Rich Internet Applications (RIA) – The changing face of the web
  • 8. SAMPLE WORK- RIA Clients: Forbes Project: RIA modules
  • 9. SOCIAL Curious Relationship Active Seeking NEW Customer Curious Info Passive Seeking Confidence and Comfort Increases Along the Continuum
  • 10. TECHNOLOGY Latest Tools http://mashable.com/2008/11/07/social- media-marketing-plan/