R2integrated Talk For Wit

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R2integrated Talk For Wit

  1. 1. WIT November 18th 2008
  2. 2. BUYING ENGINE THE WEB IS A BUYING ENGINE, NOT A SELLING ENGINE.
  3. 3. ENGAGE ONLINE YOU DON’T OWN YOUR CUSTOMERS, YOUR CUSTOMERS OWN YOU. BUILD DIGITAL ECOSYSTEMS TO CAPTURE CUSTOMERS THROUGH RICH ENGAGEMENT (Buying Experience)
  4. 4. THE THREE PARTS OF DIGITAL ECOSYSTEMS
  5. 5. DIGITAL MARKETING MIX SEO SEM Email Social Display Search and Other Tools Drive Audience to Engagement in Social EcoSystems
  6. 6. SOCIALLY ENGINEERED Engaged Audiences Then Influence and Drive Targeted Audiences
  7. 7. ENGAGEMENT Rich Internet Applications (RIA) – The changing face of the web
  8. 8. SAMPLE WORK- RIA Clients: Forbes Project: RIA modules
  9. 9. SOCIAL Curious Relationship Active Seeking NEW Customer Curious Info Passive Seeking Confidence and Comfort Increases Along the Continuum
  10. 10. TECHNOLOGY Latest Tools http://mashable.com/2008/11/07/social- media-marketing-plan/

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