Pr for startups ppt final

  • 1,174 views
Uploaded on

Media Relations for Startups in Five Easy Steps. This PPT outlines the five steps to a successful do-it-yourself PR program, especially written for tech startups.

Media Relations for Startups in Five Easy Steps. This PPT outlines the five steps to a successful do-it-yourself PR program, especially written for tech startups.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,174
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Media Relations for Startups In 5 Easy Steps
  • 2. Step 1: Define Media Targets • Which media are you trying to reach? • Identify the journalists, editors, wire writers and bloggers that cover your industry • Prioritize your top 10-20 • Research the background of each target • What they cover • Their typical story angles • How often they write about your industry • Have they covered your product or company previously?
  • 3. Step 2: Determine Timing • Research publishing schedules • How often does each of your targets publish? • Do they follow an editorial calendar? (If so, editorial calendars can usually be found inside a media outlet’s online media kit) • Respect the schedules of your targets (For example, if an outlet publishes every Monday – you probably need to reach out early in the preceding week)
  • 4. Step 3: Build Relationships • Here’s how to build beneficial relationships with your “wishlist” of reporters: • Research and understand their backgrounds • Read everything they write • Comment on their articles, when appropriate • Follow them on social media • Reach out personally and offer non-self-serving information and story ideas
  • 5. Step 4: Pitch • Don’t rely on a press release to capture media attention • Instead, send a pitch to explain why your news should matter to each individual target • There are two kinds of pitches: • A product or announcement pitch that links to a formal press release • An Introductory or proactive pitch that offers up your experts to comment on industry news or trends
  • 6. Pitching: In Detail Timeliness Relevance Third-Party Validation • Ideally, your pitch will include these three elements: • Timeliness: Does your pitch tie into the news cycle or contain a sense of urgency? • Relevance: Will your targets consider the content of your pitch newsworthy and relevant to their respective fields? • Third-Party Validation: Can you offer up a customer or analyst who can back up your
  • 7. Step 5: Follow Up • Don’t harass, but do follow up • If you still don’t get a response – diagnose your pitch • Could the title be improved? • Did you meet the three components of timeliness, relevance and validation? • Were your targets distracted by other industry news? • Recognize that it’s not unusual to be ignored • Perseverance is critical for a successful media relations program, and it may take several pitches before you get a response
  • 8. Need More Information? • Download our “Starter Guide: Do-It-Yourself Media Relations” (bit.ly/Hf5B0y)
  • 9. www.speakerboxpr.com THANK YOU 7900 Westpark Drive  McLean, VA  22102  Tel: 703-287-7800  Fax: 703-485-3975