Your SlideShare is downloading. ×
0
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Boxtone Ppt For Wit
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Boxtone Ppt For Wit

1,007

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,007
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Combining Search, Database and Community Marketing to Boost Lead Capture and Conversion Brian C. Reed CMO BoxTone Brian.Reed@BoxTone.com © BoxTone, Inc
  • 2. Practice the 7 Habits © BoxTone, Inc
  • 3. The 7 Habits of Highly Effective Revenue Machines 1. Be Proactive  Go where they are 2. Begin with the End In Mind  Model pipe & process 3. Put First Things First  No database, no deals 4. Think Win/Win  What’s in it for me (WIIFM) 5. Seek First to Understand,  Buyer Personas Then to be Understood 6. Synergize  Engage Community 7. Sharpen the saw  They all want to learn (from Experts) © BoxTone, Inc
  • 4. Know Your Buyer Personas © BoxTone, Inc
  • 5. Know Your Buyer Personas NEW SOON MORE ON PERSONAS http://www.buyerpersona.com/ http://www.webinknow.com/2008/07/how-well-do-you.html http://www.cooper.com/journal/2003/08/the_origin_of_personas.html © BoxTone, Inc
  • 6. © BoxTone, Inc
  • 7. Interactive & Forwardable Content © BoxTone, Inc
  • 8. Interactive & Forwardable Content OTHER TIPS eBooks, Cards, Cartoons Interactive Site Content On-Demand Webinars YouTube & Blip.tv Product Flash Demos Free Software Tools ROI Calculators © BoxTone, Inc
  • 9. Grow Your Database © BoxTone, Inc
  • 10. Grow Your Database – Rich Marketing Mix COST SAVING TIPS Partner on Surveys High-Value Downloads Custom List Build Partner on Events Content Syndication Sift & Target Promotions Newsletters & Invite a Friend © BoxTone, Inc
  • 11. Search, Search, Search © BoxTone, Inc
  • 12. The Learning Cycle before the Buying Cycle… “Mobile is now critical to our VIPs and field staff… so I need to learn more about how to manage this thing…” © BoxTone, Inc
  • 13. •BlackBerry Management •BlackBerry Monitoring •BlackBerry Support Best SEO •BlackBerry Administration Page •BlackBerry Operations •BlackBerry ROI Blog on Outage News Blog on Event Blog on Partnership PRWeb & Press Release Media Coverage Posted Whitepaper © BoxTone, Inc
  • 14. Engage Your Community © BoxTone, Inc
  • 15. Experience Matters… “What are other people doing about this issue…?” © BoxTone, Inc
  • 16. Engage Your Community – Online & Offline © BoxTone, Inc
  • 17. You may remember my rendezvous with the BoxTone team during last year’s Wireless Enterprise Symposium… let’s just say that a lot of drunk material was ‘corrected’ by our editor. The Kings of Cool are back in Orlando this year and look to make a splash with the BoxTone Mobile User Management Lounge area at the annual BlackBerry conference. Nice. It's official. We have a place to record our CrackBerry.com Podcasts during WES 2008 which is coming up May 13th-15th in Orlando! The good folks at BoxTone are setting up a 'Mobile User Management Lounge' and you can see where I've staked CB's claim... by the couches next to the bar! You'll know where to find us! :-) © BoxTone, Inc

×