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  • 1. Combining Search, Database and Community Marketing to Boost Lead Capture and Conversion Brian C. Reed CMO BoxTone Brian.Reed@BoxTone.com © BoxTone, Inc
  • 2. Practice the 7 Habits © BoxTone, Inc
  • 3. The 7 Habits of Highly Effective Revenue Machines 1. Be Proactive  Go where they are 2. Begin with the End In Mind  Model pipe & process 3. Put First Things First  No database, no deals 4. Think Win/Win  What’s in it for me (WIIFM) 5. Seek First to Understand,  Buyer Personas Then to be Understood 6. Synergize  Engage Community 7. Sharpen the saw  They all want to learn (from Experts) © BoxTone, Inc
  • 4. Know Your Buyer Personas © BoxTone, Inc
  • 5. Know Your Buyer Personas NEW SOON MORE ON PERSONAS http://www.buyerpersona.com/ http://www.webinknow.com/2008/07/how-well-do-you.html http://www.cooper.com/journal/2003/08/the_origin_of_personas.html © BoxTone, Inc
  • 6. © BoxTone, Inc
  • 7. Interactive & Forwardable Content © BoxTone, Inc
  • 8. Interactive & Forwardable Content OTHER TIPS eBooks, Cards, Cartoons Interactive Site Content On-Demand Webinars YouTube & Blip.tv Product Flash Demos Free Software Tools ROI Calculators © BoxTone, Inc
  • 9. Grow Your Database © BoxTone, Inc
  • 10. Grow Your Database – Rich Marketing Mix COST SAVING TIPS Partner on Surveys High-Value Downloads Custom List Build Partner on Events Content Syndication Sift & Target Promotions Newsletters & Invite a Friend © BoxTone, Inc
  • 11. Search, Search, Search © BoxTone, Inc
  • 12. The Learning Cycle before the Buying Cycle… “Mobile is now critical to our VIPs and field staff… so I need to learn more about how to manage this thing…” © BoxTone, Inc
  • 13. •BlackBerry Management •BlackBerry Monitoring •BlackBerry Support Best SEO •BlackBerry Administration Page •BlackBerry Operations •BlackBerry ROI Blog on Outage News Blog on Event Blog on Partnership PRWeb & Press Release Media Coverage Posted Whitepaper © BoxTone, Inc
  • 14. Engage Your Community © BoxTone, Inc
  • 15. Experience Matters… “What are other people doing about this issue…?” © BoxTone, Inc
  • 16. Engage Your Community – Online & Offline © BoxTone, Inc
  • 17. You may remember my rendezvous with the BoxTone team during last year’s Wireless Enterprise Symposium… let’s just say that a lot of drunk material was ‘corrected’ by our editor. The Kings of Cool are back in Orlando this year and look to make a splash with the BoxTone Mobile User Management Lounge area at the annual BlackBerry conference. Nice. It's official. We have a place to record our CrackBerry.com Podcasts during WES 2008 which is coming up May 13th-15th in Orlando! The good folks at BoxTone are setting up a 'Mobile User Management Lounge' and you can see where I've staked CB's claim... by the couches next to the bar! You'll know where to find us! :-) © BoxTone, Inc