Sales and Distribution Management Case Analysis
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Appreciating the imperative of...
Appreciating the imperative of
intermediaries in the Indian context,
‘eChoupal’ leverages Information
Technology to virtually cluster all the
value chain participants, delivering the
same benefits as vertical integration does
in mature agricultural economies like the
USA. Analysis of ITC e-choupal initiative and development of a complete sales management plan for Garagebutler.
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