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Managing Information Systems- CRM applications primer
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Managing Information Systems- CRM applications primer

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Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications

Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications

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Managing Information Systems- CRM applications primer Managing Information Systems- CRM applications primer Presentation Transcript

  • Manish Ballal Niraj Kothawade Sairam Iyer Sanjeev Verma Uday Prakash Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications
  • Caveat: MIS-CRM Not a Panacea
  • CRM: Basic Model View slide
  • Why customers quit-how to win customers and keep them for life View slide
  • The Value of CRM.
  • A Working Definition
  • Lessons from Harrah’s
  • Harrah’s: Data analysis strategy
  • The master-stroke
  • Kingfisher: Analytics to the rescue…
  • The Customer is KING: Integration
  • Kingfisher: Touch-points
  • Touch-Points and Integration
  • Kingfisher: Points to remember
  •