Managing Information Systems- CRM applications primer
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Managing Information Systems- CRM applications primer - Presentation Transcript
- Manish Ballal Niraj Kothawade Sairam Iyer Sanjeev Verma Uday Prakash Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications
- Caveat: MIS-CRM Not a Panacea
- CRM: Basic Model
- Why customers quit-how to win customers and keep them for life
- The Value of CRM.
- A Working Definition
- Lessons from Harrah’s
- Harrah’s: Data analysis strategy
- The master-stroke
- Kingfisher: Analytics to the rescue…
- The Customer is KING: Integration
- Kingfisher: Touch-points
- Touch-Points and Integration
- Kingfisher: Points to remember
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