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Mindings "Pitch10" Presentation 2014
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Mindings "Pitch10" Presentation 2014


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Mindings is a private social network that displays pictures, messages and calendar reminders on a digital picture frame-like device. Ideal for the technology-shy Mindings offers rich social connection …

Mindings is a private social network that displays pictures, messages and calendar reminders on a digital picture frame-like device. Ideal for the technology-shy Mindings offers rich social connection out-of-the-box with no learning curve or the need to understand how digital technology works.

Family members, friends, carers and volunteer befrienders can all share content with a user from a simple mobile App, or via email, text, social network, and online calendars.

When new content is received the user simply presses an on-screen icon to confirm receipt, which sends a notification - a “GotIt!” - to the sender letting them know that it’s been received and that their loved-one is well. Not only is this offering a user frequent and rich social connection with a caring community, it acts as a light-touch, non-intrusive, telecare service where the receipt of a text message is welcome reassurance of a happy loved one.

Because of Mindings simplicity, it has been successfully clinically trialed in the homes of people living with dementia and other cognitive and physical conditions.

Current developments include additional interactivity with multiple responses - allowing users to reply to questions or multiple options, rather than just confirming receipt. Furthermore our “Groupings” concept - where a user without family has a supportive community of volunteers formed around them - is being co-developed with South London and Maudsley Hospital. A wellbeing measurement framework will offer care organisations ongoing wellbeing measurement enabling prediction and prevention of health decline.

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  • 1.
  • 2. Overview of Mindings
  • 3. What is Mindings? “The Cloud”
  • 4. GotIt!
  • 5. What are we addressing? •10 million people in UK 65+ •1/3 live alone •1/5 see family or friends less than once a week •1million describe themselves as lonely most or all of the time
  • 6. Early Validation Kings FundClinical Study Awards
  • 7. EELGA Clinical Trial • NHS Midlands and East trial with 30 users over 70 years old • Mindings improved the quality of life of users, helped users stay in regular contact with their families and reduced feelings of loneliness • 38% of users reported an increase in quality of life during the trial • 43% saying it had an impact on their happiness • Users felt more ‘in the loop’ with family news thanks to Mindings
  • 8. Quote from Trial • Mindings has created a new bright point in this users day • Mindings has triggered behaviour change
  • 9. Socially Isolated Person Social/Health Professionals Overseas Family LA Social Care Groupings Team “Groupings” - Supportive Care Community
  • 10. South London and Maudsley Hospital • Piloting Groupings concept • Developing evaluation framework • Using existing tools - QUALIDE, QOL-AD
  • 11. Suffolk Dementia Trial 1 • Trialist has mid-to-later-stage dementia • Created more prominent buttons and notifications for the Trialist • Successful install - Trialist accepted Mindings and pressed GotIt!
  • 12. Suffolk Dementia Trial 2 • Trialist primarily wants to use Mindings as a reminder tool • Trialist has a part-time job in a café and needs reminders • Created new Tomorrow calendar and Reminder functions
  • 13. Gamifying Sender App • Existing Sender App • Simplifies sending content • Multi-user activity monitoring ! • Developing new App with UCL Advances to stimulate and encourages interaction
  • 14. Device Building • Simple, inexpensive single-purpose device • Currently being developed by Makerversity team • “Just works” out-of-the-box, pre-configured, remote monitoring etc
  • 15. TeleCare, from social connection
  • 16. Thank you for your time! @MindingsStu Contact: Stuart Arnott Director, Mindings Ltd +44(0) 7973 429292