Social media ROI for media websites - Ivor Bihar

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  • 1. Social media ROI for media websites
  • 2. Ivor Bihar performance oriented digital advertising agency 50+ employees 1m € funding offices in us, croatia, serbia, bosnia & herzegovina creators of mediatoolkit.com socialpuzzle.com socialnumbers.com
  • 3. “We are searching for a person who will leave last comment after which there won’t be any other comment”
  • 4. WAN-IFRA global award Best use of social media by newspaper
  • 5. WHAT IS YOUR GOAL? Traffic (visitors/reach) Display advertising Revenue
  • 6. Wait For the news to be published in print Discover Consume News across the millions of websites News in your own feeds as they happen
  • 7. GOOGLE AND FACEBOOK AS TRAFFIC SOURCES New York Times Google Sites Facebook Source: Comscore Febr. 2010 22,6 17,5 3,0 5,7 1,8 4,1 18,6 20,1 1,7 9,6 24,6 21,4 Febr. 2010 Febr. 2010 Febr. 2010 Febr. 2010 Febr. 2010 Jan. 2011 Jan. 2011 Jan. 2011 Jan. 2011 Jan. 2011 Jan. 2011 Spiegel Bild
  • 8. WHERE IS FACEBOOK TRAFFIC COMING FROM? Facebook Pages Facebook Shares
  • 9. fans content interaction FACEBOOK PAGES
  • 10. BENCHMARK - MEDIA Fans 5000 10 000 50 000 100 000 200 000 500 000 20 500 41 000 205 000 410 000 820 000 2 050 000 4.1 4.1 4.1 4.1 4.1 4.1 Visits V/F 450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 50 000 0 5 000 10 000 50 000 100 000
  • 11. fans content interaction FACEBOOK PAGES
  • 12. MEDIATOOLKIT Currently the most interesting content on your site on competitors’ sites across the web Available historical data today yesterday
  • 13. CONTENT SPEED SEEDING FACEBOOK SHARES
  • 14. ROI INVESTMENT RETURN Traffic (visitors/reach)Consulting agency Display advertisingCommunity managers RevenueContent discovery tools
  • 15. Head now to www.mediatoolkit.com and rediscover content
  • 16. FEEL FREE TO CONTACT ME www.mediatoolkit.com https://www.facebook.com/ibihar ivor.bihar@mediatoolkit.com @ivorium