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New business models: mountain or grain of sand - Dragana Djermanovic
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New business models: mountain or grain of sand - Dragana Djermanovic

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  • 1. New atnu io nm or grain of sand business models:
  • 2. Do not claim demonstrate
  • 3. Autonomy @prpepper @zabamala @sparkdotME
  • 4. @prpepper @zabamala @sparkdotME Mastery
  • 5. Purpose! @prpepper @zabamala @sparkdotME
  • 6. New atnu io nm or grain of sand business models: @prpepper @gagadjermanovic @sparkdotME
  • 7. What are you doing here?! What are you doing here?!@prpepper @gagadjermanovic @sparkdotME
  • 8. 1. Why is social media consulting business full of shit in this region? @prpepper @gagadjermanovic @sparkdotME
  • 9. 1. Why is social media consulting business full of shit in this region? 2. What happened to the great evangelists we all admired and learned from? @prpepper @gagadjermanovic @sparkdotME
  • 10. 1. Why is social media consulting business full of shit in this region? 2. What happened to the great evangelists we all admired and learned from? 3. What can you do to grow your business yourself? @prpepper @gagadjermanovic @sparkdotME
  • 11. I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world'' @prpepper @gagadjermanovic @sparkdotME I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''
  • 12. 1.@prpepper @gagadjermanovic @sparkdotME
  • 13. Why is social media consulting business full of shit in this region? @prpepper @gagadjermanovic @sparkdotME
  • 14. @prpepper @gagadjermanovic @sparkdotME Dramatic structure by Gustav Freytag
  • 15. @prpepper @gagadjermanovic @sparkdotME Exposition Dramatic structure by Gustav Freytag
  • 16. @prpepper @gagadjermanovic @sparkdotME Exposition RisingAction Dramatic structure by Gustav Freytag
  • 17. @prpepper @gagadjermanovic @sparkdotME Exposition Climax RisingAction Dramatic structure by Gustav Freytag
  • 18. @prpepper @gagadjermanovic @sparkdotME Dramatic structure by Gustav Freytag Falling Action Exposition RisingAction Climax
  • 19. @prpepper @gagadjermanovic @sparkdotME Falling Action Exposition RisingAction Climax Denouement Dramatic structure by Gustav Freytag
  • 20. One big @prpepper @gagadjermanovic @sparkdotME
  • 21. I keep my personal and professional lives completely separated One big @prpepper @gagadjermanovic @sparkdotME
  • 22. @prpepper @gagadjermanovic @sparkdotME
  • 23. @prpepper @gagadjermanovic @sparkdotME Life is a drama comedy or tragedy depended on me! Journalist and University student
  • 24. @prpepper @gagadjermanovic @sparkdotME TraineeatVB Journalist and University student Life is a drama comedy or tragedy depended on me!
  • 25. @prpepper @gagadjermanovic @sparkdotME TraineeatVB Journalist and University student PR manager VB Life is a drama comedy or tragedy depended on me!
  • 26. @prpepper @gagadjermanovic @sparkdotME Blogger Lecturer Consultant TraineeatVB Journalist and University student PR manager VB Life is a drama comedy or tragedy depended on me!
  • 27. @prpepper @gagadjermanovic @sparkdotME Consultant TraineeatVB Journalist and University student PR manager VBBlogger Lecturer Creator/founder Life is a drama comedy or tragedy depended on me!
  • 28. CLIMAX IS THE SWEETEST LULLABY @prpepper @gagadjermanovic @sparkdotME
  • 29. What you plant now, you will harvest later @prpepper @gagadjermanovic @sparkdotME
  • 30. What helps you sleep… Information cascade Change management issues What helps you sleep… Information cascade Change management issues @prpepper @gagadjermanovic @sparkdotME
  • 31. Information cascade Information cascade @prpepper @gagadjermanovic @sparkdotME
  • 32. Change management issues Change management issues No man ever steps in the same river twice, it's not the same river and he's not the same man - Heraclitus No man ever steps in the same river twice, it's not the same river and he's not the same man - Heraclitus @prpepper @gagadjermanovic @sparkdotME
  • 33. 1@prpepper @gagadjermanovic @sparkdotME
  • 34. External help – total outsource @prpepper @gagadjermanovic @sparkdotME Know the job Know the industry Know the people Could start faster
  • 35. External help – total outsource Wannabe experts How will you track quality Not authentic SM is here to stay. What about external consultants?! @prpepper @gagadjermanovic @sparkdotME Know the job Know the industry Know the people Could start faster
  • 36. 2@prpepper @gagadjermanovic @sparkdotME
  • 37. @prpepper @gagadjermanovic @sparkdotME Internal “jump in” model Know the company The most valuable partners for the community
  • 38. From which department? Are they trained? Who will create Guides/Policies? @prpepper @gagadjermanovic @sparkdotME Internal “jump in” model Know the company The most valuable partners for the community
  • 39. 3@prpepper @gagadjermanovic @sparkdotME
  • 40. @prpepper @gagadjermanovic @sparkdotME Hire CM pros Know SM job & people More likely to stay Could infect others
  • 41. Do not know You To whom will they report? @prpepper @gagadjermanovic @sparkdotME Hire CM pros Know SM job & people More likely to stay Could infect others
  • 42. 4@prpepper @gagadjermanovic @sparkdotME
  • 43. @prpepper @gagadjermanovic @sparkdotME 1. Roof strategy 2. Principles/Guidelines 3. Funnel education 4. Measurement & evaluation 5. Innovations 6. Team leaders mentoring SM pros #outside Mixed approach #balance
  • 44. Learn and co-create Action lists Train – controlled learning by doing Insure internal support Entering Learning Developing at the same time SM pros #inside @prpepper @gagadjermanovic @sparkdotME 1. Roof strategy 2. Principles/Guidelines 3. Funnel education 4. Measurement & evaluation 5. Innovations 6. Team leaders mentoring SM pros #outside Mixed approach #balance
  • 45. 2.@prpepper @gagadjermanovic @sparkdotME
  • 46. What happened to the great evangelists & idols we all admired and learned from? @prpepper @gagadjermanovic @sparkdotME
  • 47. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much @prpepper @gagadjermanovic @sparkdotME
  • 48. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow @prpepper @gagadjermanovic @sparkdotME
  • 49. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow @prpepper @gagadjermanovic @sparkdotME
  • 50. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems @prpepper @gagadjermanovic @sparkdotME
  • 51. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems 5. If they don’t create new things @prpepper @gagadjermanovic @sparkdotME
  • 52. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems 5. If they don’t create new things @prpepper @gagadjermanovic @sparkdotME
  • 53. Reassess your idols! And change them Reassess your idols! And change them @prpepper @gagadjermanovic @sparkdotME
  • 54. 3.@prpepper @gagadjermanovic @sparkdotME
  • 55. What can you do to grow your business yourself? @prpepper @gagadjermanovic @sparkdotME
  • 56. @prpepper @gagadjermanovic @sparkdotME
  • 57. @prpepper @gagadjermanovic @sparkdotME
  • 58. Test, ask, think, and provoke! @prpepper @gagadjermanovic @sparkdotME
  • 59. Few more tips… @prpepper @gagadjermanovic @sparkdotME
  • 60. Take the attitude of a student, never be too big to ask questions, never know too much to learn something new. @prpepper @gagadjermanovic @sparkdotME ,,
  • 61. Your only limitations are those you set up in your mind, or permit others to set up for you. @prpepper @gagadjermanovic @sparkdotME ,,
  • 62. I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not satisfied with doing only what is required of them. @prpepper @gagadjermanovic @sparkdotME ,,
  • 63. Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the TIME. This is the PLACE. I am the PERSON. Now is all I have! @prpepper @gagadjermanovic @sparkdotME ,,
  • 64. Would you like to go to the beach now, or to ask some questions? Would you like to go to the beach now, or to ask some questions? @prpepper @gagadjermanovic @sparkdotME