2. Social Media Gets Artsy
“They always say that time changes
things, but you actually have to
change them yourself.” –Warhol
3. Social media is revolutionizing how "
we communicate. "
Right here. Right now. "
4. We’ve officially gone social
Social media allows you to effectively reach people to:
• Establish yourself and enhance your image
• Promote your work, group, and events
• Build audience, donor, and stakeholder relationships
• Develop community around your mission
• Get immediate reviews and actionable feedback
• Research opportunities
• Make money
…all at the low price of time & dedication
5. What’s in it for ME?
No one knows how GOOD you are if
they don’t know WHO you are.
6. So…WHO ARE YOU?
• Build a brand (awareness)
• Showcase your personality (pizzazz)
• Have conversations and give (relationships)
• Get the word out (exposure)
7. Art is not just about
creating something. It’s
about sharing that
something with a larger
community.
8. YOUR COMMUNITY
Curators, gallery owners and directors"
Other local businesses"
Writers, reporters and editors"
Art enthusiasts "
Other networkers and creatives
Resource on how to get to know your audience:
http://socialmediatoday.com/pammoore/274031/8-things-you-must-know-about-your-audience-
inspire-connect-social-media
9. Before you jump into social media, get your
website in order.
10. What kind of order to you mean?"
• Photos of your work are up-to-date
• Your bio is engaging and up-to-date
• If you have a blog, your blog is linked to your website
• Your presence on social media (Facebook, Twitter, Flickr,
etc) is clearly shown
• Your contact information is easy to find
Free website building resources for artists:
• Free artist profile on www.spacetaker.org can serve as a
basic website
• www.otherpeoplespixels.com
• www.Wordpress.com
11. Examples of good artist websites:"
• Anthony Thompson Shumate -
http://actsstudios.com/ACTS-09/
• Andrew Karnavas -
http://www.andrewkarnavas.com/
• Emily Rose - http://emileerosedesigns.com/
12. Tell them your STORY.
Show them who you ARE.
• Your background. "
Your versatility. "
Your personality. "
Your most recent work. "
13. If you remember one word when it comes
to social media, let that be it.
15. Profile vs Page – what’s best for marketing
yourself as an artist?
It’s a personal preference:"
Page
Profile
• The Page is for businesses
• The Profile is for individuals
• Example: Artist Raul Gonzalez
• Example: Raul Gonzalez
• Allows you to reach people without having to be • Profile is more personal. Your art fans/friends
“friends” with them. If they “Like” your page, they will know everything about you unless you
get your info.
change the Privacy Settings so that certain
people only see certain posts.
• Facebook Pages are designed to be a media
rich, valuable presence for any artist, business or • If you create a Profile for your business,
brand.
Facebook may disable your account without
warning.
• Meant for professional promotion
• You must have a Profile before you can create
and/or administer a Page
16. Facebook content:
What inspires you"
Who you are"
Resources, events and information"
Your latest work
17. Connect. Engage. Give back.
Ask for critiques on your latest pieces. "
Have people vote on their favorites. "
Crowdsource your next subject matter. "
Comment on other people’s posts and promote "
others endeavors.
19. Facebook features that will
benefit you as an artist:
Events Pages
Notes – your own journaling
area where you can post longer
updates; can pull your blog RSS
feed to automatically post to
Notes section
Photo gallery"
Commenting
Check out Involver.com – free
apps that allow you to customize
your Facebook page
20. Facebook Insights:
Facebook Page Insights allows you to
measure:
• New page “Likes”
• Daily, weekly & monthly active users
(people who interact with Page)
• Demographics by age, sex, and location
• What tabs your users are viewing
Access your Page Insights by • What website they came from to find your
clicking “View Insights” in the Page
right column while viewing your
Page. • How many impressions each of your Wall
posts gets & % feedback
21. Twitter
Reaching out to new audiences and having
real-time conversations.
• Short, direct messages – 140 characters
only
• Twitter allows you to reach an entirely
new audience; you can connect with
people all across the world who have
similar interests
• You can search by key word to see who
else is talking about what you’re interested
in and then if you like what they post,
follow them!
• Sign up for a free account on Twitter.com
22. Twitter features that will
benefit you as an artist:
• Management tools (Tweet Deck, Hoot Suite)
• Twit Pic – Allows you to share photos on Twitter - twitpic.com
• Link shortening tools (Bit.ly) – When you only have 140
characters to share your thought, a link shortener is critical! bit.ly.com
24. The Twitter basics:
• Hashtags – Using # before a key word
allows people to connect by similar interest; You
can search by any hashtag and Twitter shows you
what hashtags are trending or most popular
• RTs – You can retweet a message that you like
or want to share; Click the “Retweet” button.
• @ messages – Include other people’s
Twitter names in your Tweets to link/post to their
Twitter page (i.e. I had a great time at
@spacetaker tonight)
• DMs – Direct Message is a private message to
another person on Twitter that only they can see.
25. Connect. Engage.
Give back.
• RT and share things you believe in.
• Spend time having conversations.
• Commit time to building your followers.
28. Flickr
The online portfolio and obvious choice for artists.
• Flickr basic is free; Flickr Pro is inexpensive
• It’s more than just a portfolio site. Flickr is
truly social - allows you to share your photos
with others, join groups, and get feedback from
others
• You can organize and tag your photos any
way you’d like
• Learn more at http://www.flickr.com/help/faq/
29. Blogging
An opportunity to journal, share and really let people in. "
Free, web-based blogging platforms:
• WordPress.com
• Blogger.com
• Tumblr.com
30. “Being good in
business is the most
fascinating kind of
art. Making money
is art and working is
art and good
business is the
best art.” –Warhol
31. AIMEE WOODALL
Leader of the Flock
The Black Sheep Agency
www.theblacksheepagency.com
www.twitter.com/aimeewoodall
www.twitter.com/shearcreativity
www.facebook.com/theblacksheepagency
www.linkedin.com/in/aimeewoodall
