Join The Conversation <ul><li>How Artists Can Engage Audiences Through Social Media </li></ul>Monica Danna //  [email_addr...
Relax <ul><li>You’re still the expert in your craft </li></ul><ul><li>...and it’s still Marketing </li></ul><ul><li>Pieces...
Traditional vs. Social Media <ul><li>Traditional Media (Newspapers, Static Webpages, Magazines, Broadcast) </li></ul><ul><...
We went from needing this to communicate....
To having to navigate all of this....
<ul><li>But don’t worry...  </li></ul><ul><li>It’s not about the tools! </li></ul>
It’s about telling your STORY (just follow the yellow brick road.)
The  Elements of Storytelling <ul><li>The Message </li></ul><ul><li>The Conflict </li></ul><ul><li>The Characters </li></u...
Identify your Characters
It’s a Cocktail Party <ul><li>“ Nice to Meet you.” </li></ul>
Engagement vs. Promotion <ul><li>The Torpedo Business Card </li></ul><ul><li>Seek out audience through creative engagement...
Create a Social Salesforce <ul><li>Empower your fans to become brand advocates </li></ul><ul><li>Blogging: Content Managem...
Embrace human nature <ul><li>Listen  </li></ul><ul><li>Respond </li></ul><ul><li>Connect </li></ul><ul><li>Experiment  </l...
High Five <ul><li>Be transparent.  </li></ul><ul><li>Be authentic.  </li></ul><ul><li>Be human. </li></ul><ul><li>Be passi...
Date The conversation  has begun. {join it.}
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Social media for artists

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Workshop by Monica Danna // Monica@hellocolab.com

Published in: Career, Technology, Business
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Social media for artists

  1. 1. Join The Conversation <ul><li>How Artists Can Engage Audiences Through Social Media </li></ul>Monica Danna // [email_address]
  2. 2. Relax <ul><li>You’re still the expert in your craft </li></ul><ul><li>...and it’s still Marketing </li></ul><ul><li>Pieces of the Pie: Public Relations, Advertising, Social Media </li></ul><ul><li>Social supplements Traditional, not replaces </li></ul>
  3. 3. Traditional vs. Social Media <ul><li>Traditional Media (Newspapers, Static Webpages, Magazines, Broadcast) </li></ul><ul><li>Monologue </li></ul><ul><li>Push Information </li></ul><ul><li>One-way Communication </li></ul><ul><li>Social Media (Blogs, Facebook, Twitter, YouTube, Flickr) </li></ul><ul><li>Dialogue </li></ul><ul><ul><li>Comments </li></ul></ul><ul><li>Pull Information </li></ul><ul><ul><li>RSS Feeds, CMS </li></ul></ul><ul><li>Multi-way Communication </li></ul><ul><ul><li>Viral, Shareable Content </li></ul></ul>
  4. 4. We went from needing this to communicate....
  5. 5. To having to navigate all of this....
  6. 6. <ul><li>But don’t worry... </li></ul><ul><li>It’s not about the tools! </li></ul>
  7. 7. It’s about telling your STORY (just follow the yellow brick road.)
  8. 8. The Elements of Storytelling <ul><li>The Message </li></ul><ul><li>The Conflict </li></ul><ul><li>The Characters </li></ul><ul><li>The Plot </li></ul>
  9. 9. Identify your Characters
  10. 10. It’s a Cocktail Party <ul><li>“ Nice to Meet you.” </li></ul>
  11. 11. Engagement vs. Promotion <ul><li>The Torpedo Business Card </li></ul><ul><li>Seek out audience through creative engagement </li></ul><ul><ul><li>Audience characteristics, other interests </li></ul></ul><ul><ul><li>Provide complementary information </li></ul></ul><ul><li>Listen and Respond </li></ul>
  12. 12. Create a Social Salesforce <ul><li>Empower your fans to become brand advocates </li></ul><ul><li>Blogging: Content Management Systems </li></ul><ul><li>Syndication: RSS Feeds </li></ul><ul><li>Sharable Content </li></ul><ul><li>Viral Potential </li></ul><ul><li>Make it EASY for your brand enthusiasts to share your message! </li></ul>
  13. 13. Embrace human nature <ul><li>Listen </li></ul><ul><li>Respond </li></ul><ul><li>Connect </li></ul><ul><li>Experiment </li></ul><ul><li>Find creative ways to engage with your unique audience </li></ul>
  14. 14. High Five <ul><li>Be transparent. </li></ul><ul><li>Be authentic. </li></ul><ul><li>Be human. </li></ul><ul><li>Be passionate. </li></ul><ul><li>Tell your story. </li></ul>
  15. 15. Date The conversation has begun. {join it.}
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