Social media for artists

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Workshop by Monica Danna // Monica@hellocolab.com

Workshop by Monica Danna // Monica@hellocolab.com

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Transcript

  • 1. Join The Conversation
    • How Artists Can Engage Audiences Through Social Media
    Monica Danna // [email_address]
  • 2. Relax
    • You’re still the expert in your craft
    • ...and it’s still Marketing
    • Pieces of the Pie: Public Relations, Advertising, Social Media
    • Social supplements Traditional, not replaces
  • 3. Traditional vs. Social Media
    • Traditional Media (Newspapers, Static Webpages, Magazines, Broadcast)
    • Monologue
    • Push Information
    • One-way Communication
    • Social Media (Blogs, Facebook, Twitter, YouTube, Flickr)
    • Dialogue
      • Comments
    • Pull Information
      • RSS Feeds, CMS
    • Multi-way Communication
      • Viral, Shareable Content
  • 4. We went from needing this to communicate....
  • 5. To having to navigate all of this....
  • 6.
    • But don’t worry...
    • It’s not about the tools!
  • 7. It’s about telling your STORY (just follow the yellow brick road.)
  • 8. The Elements of Storytelling
    • The Message
    • The Conflict
    • The Characters
    • The Plot
  • 9. Identify your Characters
  • 10. It’s a Cocktail Party
    • “ Nice to Meet you.”
  • 11. Engagement vs. Promotion
    • The Torpedo Business Card
    • Seek out audience through creative engagement
      • Audience characteristics, other interests
      • Provide complementary information
    • Listen and Respond
  • 12. Create a Social Salesforce
    • Empower your fans to become brand advocates
    • Blogging: Content Management Systems
    • Syndication: RSS Feeds
    • Sharable Content
    • Viral Potential
    • Make it EASY for your brand enthusiasts to share your message!
  • 13. Embrace human nature
    • Listen
    • Respond
    • Connect
    • Experiment
    • Find creative ways to engage with your unique audience
  • 14. High Five
    • Be transparent.
    • Be authentic.
    • Be human.
    • Be passionate.
    • Tell your story.
  • 15. Date The conversation has begun. {join it.}