Career skills for todays artists
Upcoming SlideShare
Loading in...5
×
 

Career skills for todays artists

on

  • 1,266 views

By Maria Guralnik, visiting Assistant Professor of Arts Management, Purchase College....

By Maria Guralnik, visiting Assistant Professor of Arts Management, Purchase College.

CAREERS FOR THE 21st CENTURY ARTIST: Why Understanding the Business of the Arts will MAXIMIZE your success in the Arts Business.

Statistics

Views

Total Views
1,266
Views on SlideShare
1,258
Embed Views
8

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 8

http://www.spacetaker.org 8

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Career skills for todays artists Career skills for todays artists Presentation Transcript

  • CAREERS  FOR  THE  21st  CENTURY  ARTIST  Why  Understanding  the  Business  of  the  Arts  will  MAXIMIZE  your  success  in  the  Arts  Business  Maria  Guralnik  Visiting  Assistant  Professor  Arts  Management  Purchase  College   11/6/10
  • Define  your  career  readiness  quotient  “CRQ”  1)  Besides  your  technical  command  and  ability  to  express   meaning  through  your  art,  list  any  personal  traits  or  other   skills/advantages  that  you  possess  that  will  assist  you  in   developing  a  successful  career?    2)  Name  a  famous  artist  in  your  field  under  age  40  and   reasons  why  you  think  he/she  has  been  able  to  achieve   early  success.  3)  Which  defines  you  most  closely:  a)  I  cannot  imagine  my  life   without  significant  involvement    in  the  creation  and/or   performance  of  the  arts;  b)  I  have  several  interests  and   skills  –  art  is  among  my  passions;  c)  The  opportunity  to   share  my  talent  with  an  audience  is  what  most  motivates   me  to  continue  in  this  field  
  • That  Was  Then,  This  is  Now    Hundreds  of  accredited  conservatories  and  other  programs  granting   performance  degrees  worldwide    Dozens  of  “international”  music  competitions    An  increasing  amount  of  arts  presenters  devoted  to  multi-­‐discipline   programming    Steady  decline  of  corporate  and  foundation  funding  for  the  arts  due   to  need  in  social  services,  health,  and  education    Three  generations  of  Americans  largely  not  educated  to  appreciate,   engage  in,  or  support  traditional  “High  Arts”    Globalization  of  culture;  increased  interest  in  folk  or  roots  music   involving  spectacle,  ensemble  –  enjoyment    The  implosion  of  digital  media  –  the  demise  of  the  recording   industry    Managers  and  agents  going  where  the  market  does  –  most  operate   as  “for  profit”  businesses    As  do  the  media  (decline  of  traditional  arts  journalism)  
  • The  Starving  Artist  Bureau of Labor Statistics 04-05: Hourly Wages
  • “Only become a musician if there isabsolutely no other way you can make aliving.” -Kirke Mecham
  • The  Real  Competition?  
  • THE  NON-­‐PROFIT  PERFORMING  ARTS  INDUSTRY  HAS  BEEN  SLOW  TO  ADAPT  TO  SEISMIC  SHIFTS  IN  AUDIENCE  LIFESTYLES,  PREFERENCES  AND  VALUES.  IN  CLASSICAL  MUSIC  AND  OTHER  TRADITIONAL  “HIGH  ARTS”  FIELDS  –  THIS  HAS  CREATED  A  STAR-­‐DRIVEN  MARKET  SUPPORTING  A  DECREASING  AMOUNT  OF  SOLO  ARTISTS  AND  ENSEMBLES  WHO  CAN  EXIST  BY  PERFORMING  ON  A  FULL-­‐TIME  BASIS.  
  • But  a  Savvy  Few  have  decided  that  if  they  can’t  find  an  audience  through  traditional  means,  they  will  find  new  ways  to  bring  what  means  most  directly  to  the  audience  
  • The  Rise  of  the  “Artistpreneur”  Nina  Purlove  -­‐  The  Internet  Flutist   Jade  Simmons!  
  • What  motivates  someone  to  attend  a  concert??    
  • Isn’t  it  the  job  of  the  Artist  Manager  to  find  ways  to  promote  and  support  what  I  do?     Sales   1st  Qtr   2nd  Qtr   3rd  Qtr   4th  Qtr  
  • What  Today’s  Managers  are   Looking  For…         “Its  important  that  artists  are  reliable  and     A  Good  Partner   maintain    good    communication.  They  must  also    be  realistic      about  what  an  agent  can  achieve    for  them  –in  reality  an  agent  can  only  enhance    what  an    artist    brings.    Although  the  agent  will    have  a  network  of    contacts  and  will    (hopefully!)  have  an  established    reputation  for    the  quality  of    the  artists  they    represent,    concerts  dont  miraculously  appear  and  are    primarily  due  to  the  hard  work,  talent  and     contacts  established    by  the  artist.”  -­‐  Matt  Fretton  –  U.K.  Manager  of  Olga  Borodina  
  • All   ROADS   LEAD   BACK   TO   UNDERSTANDING  THE  MARKET  FOR  WHAT  YOU  DO…     What  Do  You  Do  That   Deserves  an  Audience?     How  Can  you  Meet   That  Audience  Where   They  Live  (in  all   respects)  ?     What  Might  You   Consider  Doing  To   Build  New  Audiences   (what  do  you  offer   besides  the  art  itself?)  
  • AND  WHAT  MOTIVATES  YOU  TO  DO  IT!       The    Tradition     Fame     The  Community     Collaboration     Learning  
  • HONOR  THE  TRADITION  BUT  LOOK  FOREVER  FORWARD    We  are  in  a  time  of  great  change  and  even    greater  opportunities  for  those  who  are    creative,  media  savvy,  and  see  the  “Big    Picture”.    There  will  be  as  many  roads  forward  for  a    career  in  the  arts  as  there  are  imaginative    artists  willing  to  RELATE  what  they    do  to  the    world  around  them.    Perfecting  CRAFT  alone    will  no  longer  be  enough  and,  thus,  your  life  and    those  of  your  audience  will  be  even  more  rewarding!  
  • SKILLS  REQUIRED  FOR  THE  21st  CENTURY  ARTISTPRENEUR      Engage  with  the  world  outside   your  studio    Connect    with  an  artist,   businessman,  scientist,  or   political  hero  or  two      Determine  your  Higher  Purpose   -­‐    create/perform  art  that  builds   communities  and  enhances  the   lives  of  individuals    Innovate  -­‐  Break  the  box  wide   open  to  share  what  is  most   inspiring  to  you  with  as  many  as   you  can  through  as  many   different  “distribution  channels”   as  you  can  determine  
  • TOOLS  OF  THE  TRADE      World  Federation  of  Competitions    North  American  Performing  Arts  Managers   and  Agents    Fractured  Atlas  (Fractured  U.)    Association  of  Arts  Administration  Educators    Artsjournal.com  
  • Ive  never  known  a  musician  who  regretted  being  one.  Whatever  deceptions  life  may  have  in  store  for  you,  music  itself  is  not  going  to  let  you  down.    Virgil  Thompson