Medical Imaging – Opportunities          for Business                24.01.12         Henry Wellcome Building          Uni...
About Space IDEAS Hub• A knowledge exchange project from the  Space Research Centre of the University of  Leicester• Feed ...
Session 3b – Developing you Product            and Market  14:45 Two-Minute Company Presentations         Various  15:30 A...
Are you social?   The place of social media in your marketing          and communications strategy                   @paul...
Bluelight                                  Digital StrategyBluelight Partners is an independent experienced               ...
The Big PictureSetting objectivesFirst stepsOrganising YourselfBecoming a “thought leader”The LawIssues ManagementLinking ...
Time to 5mn users:         38yrs                           13yrs                             4yrs              3yrs       ...
social / technology / compliance / websites / mobile / white papers /
“Its a fool who doesntcheck Wikipedia, and an idiot who stops there.” social / technology / compliance / websites / mobile...
The Big Picture“...there is something qualitatively different about the    so-called “social media” explosion and the beha...
The Customer is at the Centre of aMulti-Channel World       social / technology / compliance / websites / mobile / white p...
Consumers now expect more I want what I want, when I want it, where I want it I want content independent of location, plat...
“If you haven’t got a mobile strategy youhaven’t got a future strategy” - Google Combined shipments of web-connected smart...
SETTING OBJECTIVES     social / technology / compliance / websites / mobile / white papers /
Setting Objectives        intent                     awareness                     benchmark                              ...
15social / technology / compliance / websites / mobile / white papers /
16social / technology / compliance / websites / mobile / white papers /
It is not the Technology People have always wanted to be social and connected Stay focused on strategy Less focus on devic...
FIRST STEPS     social / technology / compliance / websites / mobile / white papers /
First Steps       social / technology / compliance / websites / mobile / white papers /
ORGANISING YOURSELF    social / technology / compliance / websites / mobile / white papers /
social / technology / compliance / websites / mobile / white papers /
http://socialmediagovernance.com/policies.php#axzz1jw2AdFLN
BECOMING A THOUGHT LEADER    social / technology / compliance / websites / mobile / white papers /
Becoming a thoughtleader Twitter #hashtags Blogs Tumblr LinkedIn Quora Google+       social / technology / compliance / we...
THE LAW !     social / technology / compliance / websites / mobile / white papers /
The Law Electronic Communication Directive “Cookie” Directive Data Protection Companies Act Equality Act Advertising Stand...
CRISIS WHAT CRISIS ?     social / technology / compliance / websites / mobile / white papers /
social / technology / compliance / websites / mobile / white papers /
LINKING IT ALL TOGETHER     social / technology / compliance / websites / mobile / white papers /
Linking it all together       social / technology / compliance / websites / mobile / white papers /
social / technology / compliance / websites / mobile / white papers /
IN SUMMARY    social / technology / compliance / websites / mobile / white papers /
Lead with Strategy⁄ In for long term engagementGet the Basics rightUnderstand Your Customers Channel UsesSet the right Obj...
34
“No matter how far you have gone on a wrong road, turn back.”                                               Turkish prover...
Thank You              paul@bluelightpartners.com                       @pauldixey          http://uk.linkedin.com/in/paul...
Session 3b – Developing you Product            and Market  14:45 Two-Minute Company Presentations         Various  15:30 A...
Researching Export Markets  Market Selection Choosing and Prioritising     Export Markets
Some common methods          Source of unsolicited enquiry or           order?          Chase interest from a prospectiv...
Sort out the world                         Demand                                                   Identify              ...
Sort out the world                          Europe                                                     AsiaNorth America  ...
Before we start…    Which countries of the world     drive on the left?          Antigua & Barbuda • Australia • Anguilla...
Where would you place this group’scountries?             Demand                                 Ease
Know where to go   UK Trade & Investment - sector pages   CIA World factbook   Nationmaster   International organisati...
www.nationmaster.com
Potato-planting machinery
Potato-planting machinery
Which markets next – the process           Which countries to compare (screening)            Freehand positioning     ...
Researching Export Markets  Market Selection Choosing and Prioritising     Export Markets
Thank you for your interest If your organisation would like to benefit fromour knowledge and expertise, please contact us....
Medical Imaging Seminar Session 3b
Medical Imaging Seminar Session 3b
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Medical Imaging Seminar Session 3b

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Medical Imaging - Opportunities for Business Seminar
24/01/12

Session 3b - Developing Your Product and Market

This sessions shows businesses how to develop a social media strategy and how to select export markets

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Medical Imaging Seminar Session 3b

  1. 1. Medical Imaging – Opportunities for Business 24.01.12 Henry Wellcome Building University of Leicester A Space IDEAS Hub Event In association with:
  2. 2. About Space IDEAS Hub• A knowledge exchange project from the Space Research Centre of the University of Leicester• Feed expertise developed from space missions into commercial benefit for UK industry.• Delivering Innovative Design, Engineering, Analysis and Support (IDEAS) to your business.• Part financed by the European Regional Development Fund• UK companies can access and benefit from our technology and experience.If your organisation would like to benefit fromour knowledge and expertise, please contact usat enquiries@spaceideashub.com
  3. 3. Session 3b – Developing you Product and Market 14:45 Two-Minute Company Presentations Various 15:30 Are you Social? The place of social media in you marketing and communication strategy Paul Dixey 15:50 Benchmarking Countries, Selecting Markets or Which Countries Should I Export To? Richard Gilbert 16:20 Closing Remarks Prof George Fraser
  4. 4. Are you social? The place of social media in your marketing and communications strategy @pauldixey social / technology / compliance / websites / mobile / white papers /
  5. 5. Bluelight Digital StrategyBluelight Partners is an independent experienced Digital & Mobile Promotion Social Media Strategydigital and mobile consultancy with Internationalexperience focusing on the healthcare andpharmaceutical industry. We develop innovative Project Management Mobile Strategyand integrated strategies, so that digital, socialmedia or mobile can be an integral and compliantpart of your marketing and communication mix Compliance Innovation & New Training Tech SEM social / technology / compliance / websites / mobile / white papers /
  6. 6. The Big PictureSetting objectivesFirst stepsOrganising YourselfBecoming a “thought leader”The LawIssues ManagementLinking it all together social / technology / compliance / websites / mobile / white papers /
  7. 7. Time to 5mn users: 38yrs 13yrs 4yrs 3yrs 100m in 4 ½ yrs90mn in 6 months 1bn in 9months social / technology / compliance / websites / mobile / white papers /
  8. 8. social / technology / compliance / websites / mobile / white papers /
  9. 9. “Its a fool who doesntcheck Wikipedia, and an idiot who stops there.” social / technology / compliance / websites / mobile / white papers /
  10. 10. The Big Picture“...there is something qualitatively different about the so-called “social media” explosion and the behaviour involved; something profoundly disruptive and game- changing that previous technological advances have not enjoyed - disruptive in ways that we are only beginning to understand. “ Niall Harbison Institute of Practitioners in Advertising social / technology / compliance / websites / mobile / white papers /
  11. 11. The Customer is at the Centre of aMulti-Channel World social / technology / compliance / websites / mobile / white papers /
  12. 12. Consumers now expect more I want what I want, when I want it, where I want it I want content independent of location, platform, time or nature of request I want no restrictions, and I want it portable I want seamless multichannel experiences social / technology / compliance / websites / mobile / white papers /
  13. 13. “If you haven’t got a mobile strategy youhaven’t got a future strategy” - Google Combined shipments of web-connected smartphones and tablet computers are likely to exceed those of desktop and laptop computers for the first time this year - Gartner There could be 10 billion mobile devices in circulation by 2020. Many of these will use “apps”, some 18 billion of which are likely to be downloaded this year - Morgan Stanley As mobile, web-connected devices become ubiquitous, the volume of data they produce will soar, by 2015 some 6.3 exabytes of mobile data will be flowing each month– Cisco Only 0.8% websites are optimised for mobile devices social / technology / compliance / websites / mobile / white papers /
  14. 14. SETTING OBJECTIVES social / technology / compliance / websites / mobile / white papers /
  15. 15. Setting Objectives intent awareness benchmark appreciation action advocacy Establish intentions and Define core KPI metrics Compare benchmarks objectives in order to by social media with other SM activity, define which KPIs are platform (soft metrics & channels, industry most pertinent hard financials) averages the iab framework social / technology / compliance / websites / mobile / white papers /
  16. 16. 15social / technology / compliance / websites / mobile / white papers /
  17. 17. 16social / technology / compliance / websites / mobile / white papers /
  18. 18. It is not the Technology People have always wanted to be social and connected Stay focused on strategy Less focus on device. Devices will only get better, lighter, faster social / technology / compliance / websites / mobile / white papers /
  19. 19. FIRST STEPS social / technology / compliance / websites / mobile / white papers /
  20. 20. First Steps social / technology / compliance / websites / mobile / white papers /
  21. 21. ORGANISING YOURSELF social / technology / compliance / websites / mobile / white papers /
  22. 22. social / technology / compliance / websites / mobile / white papers /
  23. 23. http://socialmediagovernance.com/policies.php#axzz1jw2AdFLN
  24. 24. BECOMING A THOUGHT LEADER social / technology / compliance / websites / mobile / white papers /
  25. 25. Becoming a thoughtleader Twitter #hashtags Blogs Tumblr LinkedIn Quora Google+ social / technology / compliance / websites / mobile / white papers /
  26. 26. THE LAW ! social / technology / compliance / websites / mobile / white papers /
  27. 27. The Law Electronic Communication Directive “Cookie” Directive Data Protection Companies Act Equality Act Advertising Standards Authority social / technology / compliance / websites / mobile / white papers /
  28. 28. CRISIS WHAT CRISIS ? social / technology / compliance / websites / mobile / white papers /
  29. 29. social / technology / compliance / websites / mobile / white papers /
  30. 30. LINKING IT ALL TOGETHER social / technology / compliance / websites / mobile / white papers /
  31. 31. Linking it all together social / technology / compliance / websites / mobile / white papers /
  32. 32. social / technology / compliance / websites / mobile / white papers /
  33. 33. IN SUMMARY social / technology / compliance / websites / mobile / white papers /
  34. 34. Lead with Strategy⁄ In for long term engagementGet the Basics rightUnderstand Your Customers Channel UsesSet the right ObjectivesGet the right Expertise⁄ Don’t abdicate to agenciesGo with facts/knowledge not mythsLearn from customers - analytics are keyEstablish Process and GovernanceHave Commitment throughout organisation social / technology / compliance / websites / mobile / white papers /
  35. 35. 34
  36. 36. “No matter how far you have gone on a wrong road, turn back.” Turkish proverb 35 social / technology / compliance / websites / mobile / white papers /
  37. 37. Thank You paul@bluelightpartners.com @pauldixey http://uk.linkedin.com/in/pauldixey www.bluelightpartners.com social / technology / compliance / websites / mobile / white papers /
  38. 38. Session 3b – Developing you Product and Market 14:45 Two-Minute Company Presentations Various 15:30 Are you Social? The place of social media in you marketing and communication strategy Paul Dixey 15:50 Benchmarking Countries, Selecting Markets or Which Countries Should I Export To? Richard Gilbert 16:20 Closing Remarks Prof George Fraser
  39. 39. Researching Export Markets Market Selection Choosing and Prioritising Export Markets
  40. 40. Some common methods  Source of unsolicited enquiry or order?  Chase interest from a prospective agent?  Follow up suggestion of colleagues or friends?  Approached to participate in an event?  Relatives live there?
  41. 41. Sort out the world Demand Identify markets for Not so easy for us Easier for us further high demand high demand investigation Ease Not so easy for us Easier for us low demand low demand
  42. 42. Sort out the world Europe AsiaNorth America Middle East Australasia Africa South America
  43. 43. Before we start… Which countries of the world drive on the left? Antigua & Barbuda • Australia • Anguilla • Bahamas • Bangladesh • Barbados • Bermuda • Bhutan • Botswana • Brunei • Cayman Islands • Cyprus • Dominica • East Timor • Fiji • Grenada • Guyana • Hong Kong • India • Indonesia • Republic of Ireland • Jamaica • Japan • Kenya • Kiribati • Lesotho • Macao • Malawi • Malaysia • Maldives • Malta • Mauritius • Montserrat • Mozambique • Namibia • Nauru • Nepal • New Zealand • Pakistan • Papua New Guinea • St Kitts & Nevis • St Lucia • Singapore • St Vincent & the Grenadines • Solomon Islands • South Africa • Sri Lanka • Suriname • Swaziland • Tanzania • Thailand • Tonga • Trinidad & Tobago • Turks & Caicos Islands • Tuvalu • Uganda • United Kingdom • US Virgin Islands • British Virgin Islands • Zambia • Zimbabwe
  44. 44. Where would you place this group’scountries? Demand Ease
  45. 45. Know where to go UK Trade & Investment - sector pages CIA World factbook Nationmaster International organisations  UN, EU, World Bank etc. Published reports e.g. Icon group Regional sources Market selection tool
  46. 46. www.nationmaster.com
  47. 47. Potato-planting machinery
  48. 48. Potato-planting machinery
  49. 49. Which markets next – the process   Which countries to compare (screening)  Freehand positioning    Determining criteria Prioritising criteria (only if appropriate)    Source data Input into tool  Interpret graph  Consultation with Posts (MSS-R)   Proceed to more in-depth research of market(s)
  50. 50. Researching Export Markets Market Selection Choosing and Prioritising Export Markets
  51. 51. Thank you for your interest If your organisation would like to benefit fromour knowledge and expertise, please contact us. Space IDEAS Hub W: www.spaceideashub.com E: enquiries@spaceideashub.com T: 0116 229 7700 Follow us on:

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