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Philips2
 

Philips2

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    Philips2 Philips2 Presentation Transcript

    • PHILIPS“Sense and Simplicity” By: Sumit Bhatnagar
    • INTRODUCTION PROFILE MISSION & VISION MARKET VALUE COMPETITIVE FORCES INVENTION INTERNATIONAL TARGETS EXPANSION IN INDIA MARKETING STRATEGIES COMPETITIORS IN INDIA ACHIEVEMENTS
    • INTRODUCTION
    •  Multinational Dutch electronics company. Founded in Eindhoven in 1891 by Gerard Philips and his father Frederick. One of the largest electronics company in the world. In 2010, its sales were €25.42 billion. The company employs 119,000 People in more than 60 countries.
    • PROFILE
    • Philips is organized in a number of sectors: * Philips Consumer lifestyle. * Philips Domestic appliances andpersonal care. * Philips Lighting. * Philips Healthcare.Chief Executive Officer Frans van Houten President and Chief Executive Officer of Royal Philips Electronics
    • MISSION & GOALS
    •  Business portfolio is well positioned in highly attractive markets and geographies to capitalize on global trends. Comparable sales growth of 4-6%, assuming real GDP growth of 3-4% per annum. Reported EBITA margins of 10-12% for the Group.
    • ……… ………. ………. • 15-17% • 8-10% • 80-10% Health- Consumer Lighting care Lifestyle
    • MARKET VALUE
    •  According to AEX (Amsterdam Stock Exchange) , the total market capitalization of Philips in 2010 was €370.8 billion. The company reported a net sale for € 32.5 billions in 2010 that excludes special items.
    • COMPETITIVE FORCES
    • Male Dry Power Mother andShaving Toothbrush Childcare
    • DVD Drip Filter Foodplayers and Coffee Preparation portables
    • INVENTIONS
    • INTERNATIONAL TARGETS
    • AMERICA ASIA EUROPEOCEANIC
    • EXPANSION IN INDIA
    •  Started operations in India at KOLKATA (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. In 1959, a second radio factory is established near PUNE. In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries. In 2011, THE BRAND TRUST REPORT, India Study, has ranked Philips as the 25th most trusted brand in India.
    • MARKETING STRATEGY
    • Home • EntertainmentAppliances • Kitchenware Home • ElectronicsAppliances • Lighting Home • Personal careAppliances • Healthcare
    • COMPETITORS IN INDIA
    • In cr Net Worth (Mar’ Total Debts Total 11) (March’11) Liabilities(Mar’11 )Philips 805.10 15.00 820.10Videocon Ind. 9433.88 11773. 21207.65Mirc Electronics 266.51 155.45 421.96Jindal Photo 235.26 0.00 235.26PG Electroplast 45.33 68.46 113.79
    • ACHIEVEMENTS
    •  ranking on Google, Yahoo and MSN within 9 months for 3 keyword phrases via SEO & SEM. Rank first for the following keyword search terms from Q3 2003 to Q2 2007. Rank first out of 14.6M websites for the term “Wireless LAN Solutions“. Rank first out of 3.15M websites for the term "Bluetooth Solutions“. Rank first out of 26.8M websites for the term "USB Solutions.
    • Thank you!