Philips2

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Philips2

  1. 1. PHILIPS“Sense and Simplicity” By: Sumit Bhatnagar
  2. 2. INTRODUCTION PROFILE MISSION & VISION MARKET VALUE COMPETITIVE FORCES INVENTION INTERNATIONAL TARGETS EXPANSION IN INDIA MARKETING STRATEGIES COMPETITIORS IN INDIA ACHIEVEMENTS
  3. 3. INTRODUCTION
  4. 4.  Multinational Dutch electronics company. Founded in Eindhoven in 1891 by Gerard Philips and his father Frederick. One of the largest electronics company in the world. In 2010, its sales were €25.42 billion. The company employs 119,000 People in more than 60 countries.
  5. 5. PROFILE
  6. 6. Philips is organized in a number of sectors: * Philips Consumer lifestyle. * Philips Domestic appliances andpersonal care. * Philips Lighting. * Philips Healthcare.Chief Executive Officer Frans van Houten President and Chief Executive Officer of Royal Philips Electronics
  7. 7. MISSION & GOALS
  8. 8.  Business portfolio is well positioned in highly attractive markets and geographies to capitalize on global trends. Comparable sales growth of 4-6%, assuming real GDP growth of 3-4% per annum. Reported EBITA margins of 10-12% for the Group.
  9. 9. ……… ………. ………. • 15-17% • 8-10% • 80-10% Health- Consumer Lighting care Lifestyle
  10. 10. MARKET VALUE
  11. 11.  According to AEX (Amsterdam Stock Exchange) , the total market capitalization of Philips in 2010 was €370.8 billion. The company reported a net sale for € 32.5 billions in 2010 that excludes special items.
  12. 12. COMPETITIVE FORCES
  13. 13. Male Dry Power Mother andShaving Toothbrush Childcare
  14. 14. DVD Drip Filter Foodplayers and Coffee Preparation portables
  15. 15. INVENTIONS
  16. 16. INTERNATIONAL TARGETS
  17. 17. AMERICA ASIA EUROPEOCEANIC
  18. 18. EXPANSION IN INDIA
  19. 19.  Started operations in India at KOLKATA (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. In 1959, a second radio factory is established near PUNE. In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries. In 2011, THE BRAND TRUST REPORT, India Study, has ranked Philips as the 25th most trusted brand in India.
  20. 20. MARKETING STRATEGY
  21. 21. Home • EntertainmentAppliances • Kitchenware Home • ElectronicsAppliances • Lighting Home • Personal careAppliances • Healthcare
  22. 22. COMPETITORS IN INDIA
  23. 23. In cr Net Worth (Mar’ Total Debts Total 11) (March’11) Liabilities(Mar’11 )Philips 805.10 15.00 820.10Videocon Ind. 9433.88 11773. 21207.65Mirc Electronics 266.51 155.45 421.96Jindal Photo 235.26 0.00 235.26PG Electroplast 45.33 68.46 113.79
  24. 24. ACHIEVEMENTS
  25. 25.  ranking on Google, Yahoo and MSN within 9 months for 3 keyword phrases via SEO & SEM. Rank first for the following keyword search terms from Q3 2003 to Q2 2007. Rank first out of 14.6M websites for the term “Wireless LAN Solutions“. Rank first out of 3.15M websites for the term "Bluetooth Solutions“. Rank first out of 26.8M websites for the term "USB Solutions.
  26. 26. Thank you!

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