GROUPON<br />PRESENTED BY:<br />1.Mohd Arif<br />2.PinkyGhildyal<br />3 .AashishDhar<br />4.BushraZaheer khan<br />
INTRODUCTION<br />
INTRODUCTION<br />
GROUPON OFFICIAL WEBSITE<br />
GROUPON BUSINESS MODEL<br />
GROUPON-BUSINESS MODEL<br />Offers Groupon (group coupon) in each market it serves<br />Works as an assurance contract<br ...
GROUPON-BUSINESS MODEL<br />Merchant does not pay any upfront cost to communicate<br />Consumers interested in buying prod...
GROUPON-BUSINESS MODEL<br />Promotional text for deals contributes to the popularity of the website<br />Customers receive...
GROUPON-BUSINESS MODEL<br />PROS<br />Buzz factor <br />price  discrimination<br />Negative  working  capital<br />Deliver...
GROUPON-BUSINESS MODEL<br />CONS<br />Groupon  redeemers  were price sensitive<br />Model did not lay stress on repeat vis...
VALUE CREATION<br />
Value creation<br />Power as an online marketing/advertising tool was immense<br />Delivered  benefits to the consumer seg...
TARGET GROUP<br />
Target group<br /><ul><li>Primarily composed of female customers.
 The deals are often focused on the health, fitness and beauty markets.</li></li></ul><li>Adaptability of the model in dif...
ALTERNATIVE APPROACHES<br />
ALTERNATIVE APPROACHES IN  PRODUCT/MARKET  DEVELOPMENT<br />Leveraged centralized call centers<br />Population centers and...
Groupon introduced  a new concept known as Groupon Store<br />Concept of group buying was done away.<br />There was no min...
Groupon  Merchant Services platform<br />E-commerce solution for merchants<br />GrouponWorks.com offered  an array of serv...
In March  2011 Groupon announced plans for Groupon  Now<br />Groupon-Now an innovative mobile application<br />Focus more ...
GROUPON  COMPETITORS<br />
GROUPON-COMPETITORS<br />
<ul><li>  Capital Intensive
  More about social discovery
  Did not require tipping  points for the deal to become active
  Employed local sales force in each city it was operating(B2B)</li></li></ul><li><ul><li>  Core model similar to Groupon
  Believed in the notion of attainable luxury
  Betterment of merchants</li></li></ul><li><ul><li>  Leveraged  the concept of group buying
  Deals were live for a full week rather than 24 hours
  Sales representatives personally visited each merchant that ran a deal(B2B)</li></li></ul><li><ul><li>  Focuses on mothe...
 Introduces one new deal every day in each of the local markets it serves. 
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Groupon1

  1. 1. GROUPON<br />PRESENTED BY:<br />1.Mohd Arif<br />2.PinkyGhildyal<br />3 .AashishDhar<br />4.BushraZaheer khan<br />
  2. 2. INTRODUCTION<br />
  3. 3.
  4. 4. INTRODUCTION<br />
  5. 5. GROUPON OFFICIAL WEBSITE<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. GROUPON BUSINESS MODEL<br />
  10. 10. GROUPON-BUSINESS MODEL<br />Offers Groupon (group coupon) in each market it serves<br />Works as an assurance contract<br />Reduces risk for retailers<br />Company earns approximately 50% of what customer pays for a coupon<br />
  11. 11. GROUPON-BUSINESS MODEL<br />Merchant does not pay any upfront cost to communicate<br />Consumers interested in buying products are entertained through e-mail<br />Entry into new markets<br />Use Social networking site to promote ideas<br />
  12. 12. GROUPON-BUSINESS MODEL<br />Promotional text for deals contributes to the popularity of the website<br />Customers received coupons, some of which included coupons from FTD and Gap<br />
  13. 13. GROUPON-BUSINESS MODEL<br />PROS<br />Buzz factor <br />price discrimination<br />Negative working capital<br />Delivered benefits to the consumer segment<br />Power as an online marketing/advertising tool was immense<br />
  14. 14. GROUPON-BUSINESS MODEL<br />CONS<br />Groupon redeemers were price sensitive<br />Model did not lay stress on repeat visits<br />Profitable deals fetched less repeat value<br />Model did not encourage awareness and trial elements<br />Merchants did not show interest in doing business again<br />
  15. 15. VALUE CREATION<br />
  16. 16. Value creation<br />Power as an online marketing/advertising tool was immense<br />Delivered benefits to the consumer segment<br />Negative working capital<br />price discrimination<br />Buzz factor <br />
  17. 17. TARGET GROUP<br />
  18. 18. Target group<br /><ul><li>Primarily composed of female customers.
  19. 19.  The deals are often focused on the health, fitness and beauty markets.</li></li></ul><li>Adaptability of the model in different market situation<br />Geographic markets<br />
  20. 20. ALTERNATIVE APPROACHES<br />
  21. 21. ALTERNATIVE APPROACHES IN PRODUCT/MARKET DEVELOPMENT<br />Leveraged centralized call centers<br />Population centers and internet usage patterns<br />Pairing zip codes<br />Sales force still needed in new markets especially small stores<br />
  22. 22. Groupon introduced a new concept known as Groupon Store<br />Concept of group buying was done away.<br />There was no minimum discount threshold<br />Difference in merchant payment<br />
  23. 23. Groupon Merchant Services platform<br />E-commerce solution for merchants<br />GrouponWorks.com offered an array of services<br />
  24. 24. In March 2011 Groupon announced plans for Groupon Now<br />Groupon-Now an innovative mobile application<br />Focus more on providing immediate offers based on user, location and preferences<br />
  25. 25. GROUPON COMPETITORS<br />
  26. 26. GROUPON-COMPETITORS<br />
  27. 27. <ul><li> Capital Intensive
  28. 28. More about social discovery
  29. 29. Did not require tipping points for the deal to become active
  30. 30. Employed local sales force in each city it was operating(B2B)</li></li></ul><li><ul><li> Core model similar to Groupon
  31. 31. Believed in the notion of attainable luxury
  32. 32. Betterment of merchants</li></li></ul><li><ul><li> Leveraged the concept of group buying
  33. 33. Deals were live for a full week rather than 24 hours
  34. 34. Sales representatives personally visited each merchant that ran a deal(B2B)</li></li></ul><li><ul><li> Focuses on mothers and their buying power
  35. 35.  Introduces one new deal every day in each of the local markets it serves. 
  36. 36. The deal is mailed to local and national Plum District subscribers.</li></li></ul><li><ul><li>  Deal-of-the-day website based in Ft. Lauderdale, Florida
  37. 37. Features discounts, coupons, gift certificates, and gift cards
  38. 38. Participating businesses typically offer discounts from 50% to 90% on services and products</li></li></ul><li>CRITICISM<br />
  39. 39. CRITICISM<br />
  40. 40. QUESTIONS???<br />
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