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Groupon1
Groupon1
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Groupon1

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  • 1. GROUPON<br />PRESENTED BY:<br />1.Mohd Arif<br />2.PinkyGhildyal<br />3 .AashishDhar<br />4.BushraZaheer khan<br />
  • 2. INTRODUCTION<br />
  • 3.
  • 4. INTRODUCTION<br />
  • 5. GROUPON OFFICIAL WEBSITE<br />
  • 6.
  • 7.
  • 8.
  • 9. GROUPON BUSINESS MODEL<br />
  • 10. GROUPON-BUSINESS MODEL<br />Offers Groupon (group coupon) in each market it serves<br />Works as an assurance contract<br />Reduces risk for retailers<br />Company earns approximately 50% of what customer pays for a coupon<br />
  • 11. GROUPON-BUSINESS MODEL<br />Merchant does not pay any upfront cost to communicate<br />Consumers interested in buying products are entertained through e-mail<br />Entry into new markets<br />Use Social networking site to promote ideas<br />
  • 12. GROUPON-BUSINESS MODEL<br />Promotional text for deals contributes to the popularity of the website<br />Customers received coupons, some of which included coupons from FTD and Gap<br />
  • 13. GROUPON-BUSINESS MODEL<br />PROS<br />Buzz factor <br />price discrimination<br />Negative working capital<br />Delivered benefits to the consumer segment<br />Power as an online marketing/advertising tool was immense<br />
  • 14. GROUPON-BUSINESS MODEL<br />CONS<br />Groupon redeemers were price sensitive<br />Model did not lay stress on repeat visits<br />Profitable deals fetched less repeat value<br />Model did not encourage awareness and trial elements<br />Merchants did not show interest in doing business again<br />
  • 15. VALUE CREATION<br />
  • 16. Value creation<br />Power as an online marketing/advertising tool was immense<br />Delivered benefits to the consumer segment<br />Negative working capital<br />price discrimination<br />Buzz factor <br />
  • 17. TARGET GROUP<br />
  • 18. Target group<br /><ul><li>Primarily composed of female customers.
  • 19.  The deals are often focused on the health, fitness and beauty markets.</li></li></ul><li>Adaptability of the model in different market situation<br />Geographic markets<br />
  • 20. ALTERNATIVE APPROACHES<br />
  • 21. ALTERNATIVE APPROACHES IN PRODUCT/MARKET DEVELOPMENT<br />Leveraged centralized call centers<br />Population centers and internet usage patterns<br />Pairing zip codes<br />Sales force still needed in new markets especially small stores<br />
  • 22. Groupon introduced a new concept known as Groupon Store<br />Concept of group buying was done away.<br />There was no minimum discount threshold<br />Difference in merchant payment<br />
  • 23. Groupon Merchant Services platform<br />E-commerce solution for merchants<br />GrouponWorks.com offered an array of services<br />
  • 24. In March 2011 Groupon announced plans for Groupon Now<br />Groupon-Now an innovative mobile application<br />Focus more on providing immediate offers based on user, location and preferences<br />
  • 25. GROUPON COMPETITORS<br />
  • 26. GROUPON-COMPETITORS<br />
  • 27. <ul><li> Capital Intensive
  • 28. More about social discovery
  • 29. Did not require tipping points for the deal to become active
  • 30. Employed local sales force in each city it was operating(B2B)</li></li></ul><li><ul><li> Core model similar to Groupon
  • 31. Believed in the notion of attainable luxury
  • 32. Betterment of merchants</li></li></ul><li><ul><li> Leveraged the concept of group buying
  • 33. Deals were live for a full week rather than 24 hours
  • 34. Sales representatives personally visited each merchant that ran a deal(B2B)</li></li></ul><li><ul><li> Focuses on mothers and their buying power
  • 35.  Introduces one new deal every day in each of the local markets it serves. 
  • 36. The deal is mailed to local and national Plum District subscribers.</li></li></ul><li><ul><li>  Deal-of-the-day website based in Ft. Lauderdale, Florida
  • 37. Features discounts, coupons, gift certificates, and gift cards
  • 38. Participating businesses typically offer discounts from 50% to 90% on services and products</li></li></ul><li>CRITICISM<br />
  • 39. CRITICISM<br />
  • 40. QUESTIONS???<br />

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