My colgate

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My colgate

  1. 1. INDUSTRY PROFILE
  2. 2. FMCG sector is buoyant Rs. In Billion
  3. 3. 2008 Key Category Growth
  4. 4. 2008 Key Category Growth  
  5. 5. 3 Yr. Category Growth  
  6. 6. <ul><li>• 2032 direct accounts & 4,224,630 indirect accounts. </li></ul><ul><li>Numeric Distribution of Colgate Toothpaste @ Dec 2008 </li></ul><ul><li>Urban 84% </li></ul><ul><li>Rural 79%  </li></ul><ul><li>Urban +Rural 81% </li></ul>
  7. 7. Strategic Position
  8. 8. COLGATE-PALMOLIVE COMPANY It's my pleasure to welcome you to the world of Colgate-Palmolive SOUVIK BHAUMIK SARVAGYA SINGH VIDYASAGAR.N
  9. 9. HISTORY <ul><li>In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City  under the name of William Colgate & Company. </li></ul><ul><li>In 1857, William Colgate died and the company was reorganized as Colgate & Company under the management of Samuel Colgate, his son . </li></ul>
  10. 10. <ul><ul><li>In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. </li></ul></ul><ul><ul><li>His company sold the first toothpaste in a tube,  Colgate Ribbon Dental Cream , in 1896. </li></ul></ul><ul><ul><li>In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. </li></ul></ul><ul><ul><li>In 1953 Peet was dropped from the title, leaving only &quot;Colgate-Palmolive Company&quot;, the current name. </li></ul></ul>
  11. 11. <ul><li>Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India. </li></ul>MARKET SIZE
  12. 12. POSITION IN GLOBAL MARKET
  13. 13. Awards & Achievements <ul><ul><li>Colgate has been ranked as India’s 1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 . </li></ul></ul><ul><ul><li>51% market share in the toothpaste segment . </li></ul></ul><ul><ul><li>48% market share in the toothpowder market . </li></ul></ul><ul><ul><li>30% share in the toothbrush market . </li></ul></ul><ul><ul><li>Presently it is facing competition from no. 2 player HUL. E.g. Pepsodant </li></ul></ul>
  14. 14. <ul><li>On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador. </li></ul><ul><li>Rated as the 1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period1992 to 2001. </li></ul><ul><li>Ranked as India’s Most Trusted Brand across all categories for four consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted Brand” Survey </li></ul>
  15. 15. <ul><li>In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was rated the leading FMCG Brand, 2nd position in overall survey. </li></ul>
  16. 16. PRODUCTS OF COLGATE
  17. 17. TYPES OF PRODUCTS COLGATE PERSONAL CARE HOUSEHOLD CARE ORAL CARE
  18. 18. PERSONAL CARE <ul><li>The main products of personal care are mentioned bellow… </li></ul><ul><li>Palmolive Naturals Moisturizing Body Wash - Milk & Honey and Milk & Almond </li></ul><ul><li>Palmolive Aroma Shower Gel – Relax </li></ul><ul><li>Palmolive Aroma Shower Gel – Vitality </li></ul><ul><li>Palmolive Thermal Spa - Firming & Massage. </li></ul>
  19. 19. HOUSEHOLD CARE <ul><li>For household care following products are mentioned bellow…. </li></ul><ul><li>Axion Dish Washing Paste </li></ul>
  20. 20. ORAL CARE <ul><li>Colgate Dental Cream </li></ul><ul><li>Colgate Active Salt </li></ul><ul><li>Colgate Max Fresh </li></ul><ul><li>Colgate Total 12 </li></ul><ul><li>Colgate Plax </li></ul>
  21. 21. 4 P’s of MARKETING <ul><li>PRODUCT </li></ul><ul><li>PLACE </li></ul><ul><li>PROMOTION </li></ul><ul><li>PRICE </li></ul>
  22. 22. PRODUCT <ul><li>They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive. </li></ul><ul><li>Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘. </li></ul><ul><li>They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots. </li></ul>
  23. 23. Place <ul><ul><li>They would try to increase product penetration to rural population. </li></ul></ul><ul><ul><li>They would try to increase the wholesalers to smaller towns. </li></ul></ul><ul><ul><li>They would track the distribution path so that they are covering all the village areas around the towns. </li></ul></ul>
  24. 24. Promotion <ul><ul><li>They positioning Colgate dental white creame and toothpowder towards rural rich segment . </li></ul></ul><ul><ul><li>For rural consuming class they endorsing Cibaca toothpaste. </li></ul></ul><ul><ul><li>Advertisement through T.V. media, Print media. </li></ul></ul><ul><ul><li>FM Radio for Urban population & MW and SW radio for Rural population . </li></ul></ul><ul><ul><li>Hoarding on National highways. </li></ul></ul>
  25. 25. PRICE <ul><li>Based on the competitor's price . </li></ul><ul><li>Charging higher premium which focused on consuming and lower income classes. </li></ul><ul><li>Pricing done on the basis of price points </li></ul><ul><li>Packaging would be customized on the basis of price points. </li></ul>
  26. 26. Opportunity to increase per capita consumption     <ul><li>Per Capita Consumption   </li></ul><ul><li>China 255(Grams/Year) </li></ul><ul><li>Malaysia 293   (Grams/Year) </li></ul><ul><li>India 108(Grams/Year) </li></ul>
  27. 27. SWOT ANALYSIS
  28. 28. STRENGTH’S <ul><ul><li>Focus on innovation and new product launches </li></ul></ul><ul><ul><li>Colgate business planning initiative </li></ul></ul><ul><ul><li>  Product research </li></ul></ul><ul><ul><li>Highly leveraged </li></ul></ul><ul><ul><li>Strong financial performance </li></ul></ul>
  29. 29. Weaknesses <ul><ul><li>Competitive landscape from other Private label growth </li></ul></ul><ul><ul><li>Increasing commodity prices </li></ul></ul><ul><ul><li>Falling consumer confidence in the US </li></ul></ul><ul><ul><li>Product research </li></ul></ul><ul><ul><li>High leveraged </li></ul></ul>
  30. 30. OPPORTUNITIES <ul><li>Emerging markets growth </li></ul><ul><li>Deploying advance technologies </li></ul><ul><li>Growing Hispanic population in the US </li></ul>
  31. 31. THREATS <ul><li>Competitive landscape from other Private label growth </li></ul><ul><li>Increasing commodity prices </li></ul><ul><li>Falling consumer confidence in the US </li></ul>
  32. 32. Distribution Network
  33. 33. Income Statement
  34. 34. Balance Sheet
  35. 35. Cash Flow
  36. 36. <ul><li>The company’s latest financials are: - Revenues of $15,564 million in FY 2009 </li></ul><ul><li>- Operating profit of $3,489 million </li></ul><ul><li>- Net profit of $2,203 million </li></ul>
  37. 37. Conclusion

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