Just a few years ago the death of the wristwatch seemed inevitable. Even though more and more people are going watch-free, it hasn’t stopped a surge of new devices called “smartwatches” from being launched.
These Dick Tracy like devices do much more than tell time. New technologies like BlueTooth Smart, Corning Willow Glass, E-Ink, Voice recognition and NFC are driving forces behind these gadgets. Analysts are bullish on smartwatch growth. Sensor-laden devices are hitting the streets with financing and backing from major companies and investors. Sales are predicted to exceed 170 million units sold by 2018, making up some 31 percent of the tech wearable market as a whole.
The watches are indicative of consumers increasingly being always connected, virtually everywhere. The data they can collect will create new opportunities but they’ll also revive old challenges for marketers. If they take off as predicted, these little wrist-wonders will shift marketing conversation away from traditional boundaries into new paradigms.
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