Imagine a world where you literally interact with everything. What if your bathroom mirror were an interactive experience serving up the latest traffic, weather and health information directly to you all while you brush your teeth? This world is perhaps not as far off as you might think. We’re entering into a new world of experiences consumers have with brands driven by major forces converging together. These forces are changing consumers forever and causing major disruptions to standard models of marketing and advertising. The relationship consumers have with brands is increasingly driven by the experiences they have with the channels and “media” around them. We’re in the new era of consumer experience. We’ll explore some of these dynamic changes taking place and how media in this new world has to be looked at differently. Throw out old models of how effective media is measured and defined and what media even is. We’ll look at how technology messaging and media are converging. Increasingly media must be synchronized together around consumer experiences, expectations and objectives to be truly effective. This session will encourage you to think differently about what “media” is and can be. Are you ready for the era of consumer experience?