Ole Miss Ad Club Presentation

Slide 1: Ol e M s s Ad Cl ub Pr e s e nt a t i on i 4. 7. 08

Slide 2: So ut he r n Gr o wt h St u d i o • Cl i e n t s c a l l o n t h e S o u t h e r n Gr o wt h S t u d i o wh e n t h e y a r e r e a d y t o l e a p , c r e a t e n e w ma r k e t s , o r r e d e f i n e t h e ma r k e t p l a c e wi t h a ne w pr oduc t . 2

Slide 3: W a t Sout he r n Gr o wt h St u d i o h Do e s • S o u t h e r n Gr o wt h S t u d i o i s t h e o n l y c o mp a n y i n t h e Mi d - S o u t h t o b l e n d b r a n d ma r k e t i n g a n d p r o d u c t i nnov a t i on. » De l i v e r s a u n i q u e f u s i o n o f c r e a t i v e t a l e nt a nd bus i ne s s a na l y s i s t o c o mme r c i a l i z e i d e a s , p r o d u c t s , a n d s er vi ces . » Va l i d a t e s i d e a s , c o n c e p t s , a n d p l a n s t h a t h a v e t h e p o we r t o c r e a t e ma r k e t s a n d e l i mi n a t e t h o s e t h a t a r e n o t wo r t h g r o wi n g . » Us e r e x p e r i e n c e , u t i l i t y , u s e f u l c ont e nt , c l us t e r s of pl a y . » W y? h 3

Slide 4: M s s i ng wor d ? i • On e d o l l a r f o r t h e k e e n mi n d wh o wi l l r a i s e t h e i r h a n d a n d s h o u t o u t t h e mi s s i n g wo r d . 4

Slide 5: Ad ve r t i s i ng • W t e l l pr os pe c t e i ve c l i e nt s t ha t “ t he l a s t t h i n g we wa n t t o do i s t o s e l l you a n a d. ” • W y s a y s uc h a t h hi ng? » Da r e t o g u e s s ? 5

Slide 6: Cl ut t e r ? 6

Slide 7: Br oke n mode l ? • Pi c k o n e 7

Slide 8: Co nt e xt : Po s t - i n d u s t r i a l wa r p s pe e d l a y e r s o f i n f or ma t i on a n d i n t e r e s t s 8

Slide 9: Co nt e nt = Co n t e x t , a t e s t Li s t t hr e e i ma g e s f r o m l a s t s l i de • ___________ • ___________ • ___________ 9

Slide 10: He r e t i c or r e a l i s t ? Yo u d e c i de . “ Ad v e r t i s i n g i s t h e t a x y o u p a y f o r u n r e ma r k a b l e t hi nki ng. ” “ Go o g l e c a n a d v e r t i s e b e t t e r t ha n t he be s t a ge nc y. ” 10

Slide 11: Ba nds doi ng b e t t e r t ha n ma ny br a nds • “If you just stood up in a crowd and said your story —‘I came home, and this girl I was dating wasn’t there, and I was wondering where she was’—it’s not interesting, but give it a melody, give it a beat, build it all the way up to a haircut. Now people pay attention.” Jack White 11

Slide 12: W y? The c h o p p i n g b l o c k . h • Un l i k e t h e Re c o r d Co mp a n i e s , b a n d s ma k e a p o i n t t o s t a y i n t o u c h wi t h t h e i r a u d i e n c e . • Au d i e n c e i s , a n d a l wa y s wi l l be , t he c hoppi ng bl oc k. 12

Slide 13: Au di e nc e no w o wn t h e e x pe r i e nc e . • Co n t r o l : p e o p l e c h o o s e c o n t e n t a n d me d i u m. • Cl a s s : p e o p l e e x p e c t u s a b l e , us e f ul pr oduc t s f r om e t hi c a l c o mp a n i e s wh o s t r i v e t o i n n o v a t e f or t he be t t e r . • Co n n e c t : p e o p l e wa n t t o p l a y wi t h b r a n d s , h a v e a s a y , i n t e r a c t , ma s h up, s y ndi c a t e , a nd opi ne . • Ch o i c e : c o n s u me r s a n d b u s i n e s s a u d i e n c e s wi l l n o t t o l e r a t e p o o r l y d e s i g n e d p r o d u c t s , we a k s e r v i c e s , or l a c ki ng i ns i g ht , r e l e v a nc e , a nd 13 de l i g ht .

Slide 14: Sh i f t i n me d i a • Pu s h • Pu l l • Co n n e c t wi t h c l u s t e r s 14

Slide 15: So , why do b r a n d s ma t t e r ? • W y d o b r a n d s ma t h t er i n t hi s ma s h e d u p , p o s t - i ndus t r i a l , p o s t - p o s t - mo d e r n l a nds c a pe t ha t i s ha l f di gi t a l a nd ha l f phys i c a l ? 15

Slide 16: Dr uc ke r a s p r o p h e t • W a r e now l i v i ng i nt o t he e wi s e i n s i g h t t h a t P e t e r Dr u c k e r p r o c l a i me d y e a r s a g o : » “ Bu s i n e s s h a s o n l y t wo f u n c t i o n s - - ma r k e t i n g a n d i nnov a t i on. ” » Le t ’ s l o o k a t s o me r e c e n t e x a mp l e s o f b r a n d t u r n a r o u n d s o r s t r ong l a unc he s t ha nks t o ma r k e t i n g a n d i n n o v a t i o n . • Ke y wo r d s : u s e f u l , u s a b l e , p l a y . 16

Slide 17: Pr oduc t s + Co mmu n i t y = Co o l 17

Slide 18: Pr oduc t s & wi d g e t s a s ma r ke t i ng 18

Slide 19: Pl a y: mi xi n g me d i a i n t e r a c t i on s 19

Slide 20: Us a bi l i t y: r e s p e c t t he a u di e nc e 20

Slide 21: Tr a ns f or ma t i o n s ma k e mo n e y 21

Slide 22: 1 6 qua r t e r s o f c o n s e c u t i v e g r owt h 22

Slide 23: Up l oa ds , r a t i n g s , a n d p a r t i c i pa t i o n 23

Slide 24: J o i n t he c o n v e r s a t i o n: ht t p: / / www. f a c e book. c om/ gr oup. php? gi d=8028397740 24

Slide 25: Co n t a c t t h e Gr o wt h En g i n e Mi c h a e l Gr a b e r | Ma n a g i n g Pa r t n e r 662. 236. 8030 | mi c h a e l @ o u t h e r n g r o wt h s t u d i o . c o m s 25 READY TO GROW?