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InfoTrends Study Uncovers Potential for Inkjet PrintingTechnology in Office Printing EnvironmentWeymouth, MA (PRWEB) January 15, 2013 InfoTrends has finished a new research titled Is Inkjet Printing Technologies Prepared toTransform the Workplace Printing Environment? This research quantifies the opportunity forinkjet technology in the office setting, and gives recommendations of prioritized item functions tosupport product planning for office-focused company inkjet devices.
Despite current advances in office inkjet technologies, laser products continue to dominateworkplace environments throughout the world. In reality, InfoTrends estimates that about 73%of print devices in the office in 2011 were laser-based mostly (globally) compared to 27% forinkjet. The prevailing sentiment between a lot of in the business is that consumers think lasergadgets are most suitable for workplace use whereas inkjet technologies is very best suited tothe house and small company environment. Although InfoTrends sees a brilliant future forcompany inkjet in the office environment, this is largely dependent on vendors identifying andaddressing the most critical market place demands. To completely capitalize on the expectedgrowth of the organization inkjet market, vendors will require to make sure their merchandiseadvancement efforts, and subsequent sales and marketing and advertising execution, resonatewith enterprise buyers all around the planet.
As element of this research, InfoTrends surveyed approximately 50 current business inkjetbuyers in 15 countries (a complete of 750 respondents) and around 100 non-business inkjetbuyers in the very same 15 countries (one,500 respondents). Spanning a range ofmature/innovative markets and emerging/large-development markets, the nations consisted ofBrazil, China, the Czech Republic, France, Germany, India, Italy, Japan, Mexico, Poland,Russia, Singapore, South Korea, the United Kingdom, and the United States.
The enterprise inkjet consumers were surveyed on their experiences with their enterprise inkjetgoods, whilst the non-organization inkjet buyers had been tested for their unpromptedacceptance of utilizing inkjet technology in the office. Furthermore, the non-inkjet buyers havebeen introduced to the latest organization inkjet technologies through video and tested on theconcept of employing inkjet technologies immediately after this schooling to see ifperceptions/acceptance amounts had modified.The final results have enabled InfoTrends tomake a quantity of clear suggestions on the solution characteristics and performance thatcompany inkjet vendors need to prioritize.
Is Inkjet Printing Engineering Prepared to Transform the Office Printing Surroundings? offers crucial characteristics and functionality needed for inkjet merchandise acceptance in mainstream SMB/SME (tiny and medium enterprise/enterprise) and enterprise workgroup printing across each key geographic area. It also sizes and forecasts the marketplace chance for inkjet technologies in the workplace by region (i.e., Asia Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, Western Europe). In addition, the report offers an analysis of the variations in attitudes towards ink-based mostly marking engineering among large-growth markets, sophisticated markets, and/or geographic regions.
For far more info, please check out our on the internet store or make contact with Scott Phinney at +1 781 616 2123 or scott.phinney(at)infotrends(dot)com.
InfoTrends is the primary around the world market place research and strategic consulting firm for the imaging, document options, production print, and digital media industries. We supply insights and advice to assist customers comprehend market trends, recognize possibilities, and increase their company. Further details about InfoTrends is offered on the Internet at http://www.infotrends.com.
For media inquiries contact Donna O’Malley at +1 781 616 2116 or donna.omalley(at)infotrends(dot)com.
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