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Marketing the authentic artist final

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    Marketing the authentic artist final Marketing the authentic artist final Presentation Transcript

    • Marketing the Authentic Artist March 3, 2011 Robin McClea, Artist Services Program Artist Entrepreneurs Rick Chrisman Larry Pennington
    •  Developing your work  Determining a venue for presentation and sales  Arkansas Arts Council Support  Business Basics  Marketing approaches in the 21 st century
    • Developing your work
      • The professional artist has established skill and technique that he or she is comfortable with and that has acceptance by peers and public.
      • Seek feedback, even when you are rejected.
    • Larry Pennington
    • Larry Pennington
    • Larry Pennington
    • Larry Pennington
    • Larry Pennington
    • Rick Chrisman
    • Rick Chrisman
    • Rick Chrisman
    • Rick Chrisman
    • Venue
      • What is the best venue for your work?
        • Concert hall performance or smaller local venue
        • Museum presentation
        • Contemporary gallery exhibition
        • Teaching
        • Direct sale, wholesale
    • Larry Pennington Clay Time Studio
    • Larry Pennington
    • Larry Pennington
    • Larry Pennington
    • Rick & Donna Chrisman Revolutionary Designs, Inc.
    • Rick & Donna Chrisman Revolutionary Designs, Inc.
    • Arkansas Arts Council
      • Funding and services for individual artists
        • Arkansas Artist Registry, free page online
        • Artist in Education Roster
        • Arts on Tour Roster
        • Fellowships
        • Small Works on Paper touring exhibition
        • Artist assistance fund – coming soon
    • Business Basics
      •  “ Embrace all the components of your business, including customer service, marketing and budgeting.”
      • Gail Golden, March 2011, Crafts Report
    • Customer Service
      •  Follow up with your collectors. Share your new products with them-keep them informed
      •  Treat your buyers/collectors the way you wish to be treated.
    • Marketing Approaches
      • Personal meetings, interviews
      • Auditions
      • Competitions
      • Website
      • Social and Viral Marketing
    • Arkansas Arts Council www.Arkansasarts.org
    • Pennington Studios www.pennstudios.com
    • Revolutionary Designs, Inc. www.revdesigns.com
    • Revolutionary Designs, Inc. www.revdesigns.com Postcard mailed to existing customers.
    • www.Facebook.com
    • Business Plan
      • Prepare a business plan, apply for financial support to obtain the plan if you need help.
        • How much do you need to sell, perform to break even, earn your goal?
    • Financial Recordkeeping http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS   Tolls   Supplies & Expenses   Laundry, Maid, & Porter   Other:_______________________   Meals (enter 100% of expense)   Printing Costs   Lodging (do not combine with meals)   Shows & Exhibits   Taxi, Train, Bus & Subway   Printing of Show Announcement Cards   Parking   Slide and Photographer Fees   Van Rental for Moving of Artwork   Postage & Shipping   Airfare & Auto Rental   Film & Slide Processing   Travel - Out of Town   Business Cards & Resume’   Other:________________________   Portfolio Costs   Parking Fees & Tolls ($)   Promotional Expenses   Professional Society Meetings   Other: ____________________   Purchasing Art Supplies & Materials   Museum Memberships   Out-Of-Town Business Trips   Gallery Visits & Talks   Gallery Interviews (Potential Shows)   Tickets to Special Exhibits   Continuing Education   Schools & Conferences   Client & Business Meetings   Master Classes & Apprenticeships   Museum & Gallery Visits   Private Lessons   Auto Travel (In miles)   Continuing Education Painters, Photographers, & Other Visual Artist
    • Must do:
      • Identify product need!
      • Move out of your comfort zone and test the waters. Experiment!
      • Share experiences
      • Use high quality recordings and digital images!
    • Larry Pennington Photography
    • Larry Pennington Photography
    • Larry Pennington Photography