Marketing the authentic artist final

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Marketing the authentic artist final

  1. 1. Marketing the Authentic Artist March 3, 2011 Robin McClea, Artist Services Program Artist Entrepreneurs Rick Chrisman Larry Pennington
  2. 2.  Developing your work  Determining a venue for presentation and sales  Arkansas Arts Council Support  Business Basics  Marketing approaches in the 21 st century
  3. 3. Developing your work <ul><li>The professional artist has established skill and technique that he or she is comfortable with and that has acceptance by peers and public. </li></ul><ul><li>Seek feedback, even when you are rejected. </li></ul>
  4. 4. Larry Pennington
  5. 5. Larry Pennington
  6. 6. Larry Pennington
  7. 7. Larry Pennington
  8. 8. Larry Pennington
  9. 9. Rick Chrisman
  10. 10. Rick Chrisman
  11. 11. Rick Chrisman
  12. 12. Rick Chrisman
  13. 13. Venue <ul><li>What is the best venue for your work? </li></ul><ul><ul><li>Concert hall performance or smaller local venue </li></ul></ul><ul><ul><li>Museum presentation </li></ul></ul><ul><ul><li>Contemporary gallery exhibition </li></ul></ul><ul><ul><li>Teaching </li></ul></ul><ul><ul><li>Direct sale, wholesale </li></ul></ul>
  14. 14. Larry Pennington Clay Time Studio
  15. 15. Larry Pennington
  16. 16. Larry Pennington
  17. 17. Larry Pennington
  18. 18. Rick & Donna Chrisman Revolutionary Designs, Inc.
  19. 19. Rick & Donna Chrisman Revolutionary Designs, Inc.
  20. 20. Arkansas Arts Council <ul><li>Funding and services for individual artists </li></ul><ul><ul><li>Arkansas Artist Registry, free page online </li></ul></ul><ul><ul><li>Artist in Education Roster </li></ul></ul><ul><ul><li>Arts on Tour Roster </li></ul></ul><ul><ul><li>Fellowships </li></ul></ul><ul><ul><li>Small Works on Paper touring exhibition </li></ul></ul><ul><ul><li>Artist assistance fund – coming soon </li></ul></ul>
  21. 21. Business Basics <ul><li> “ Embrace all the components of your business, including customer service, marketing and budgeting.” </li></ul><ul><li>Gail Golden, March 2011, Crafts Report </li></ul>
  22. 22. Customer Service <ul><li> Follow up with your collectors. Share your new products with them-keep them informed </li></ul><ul><li> Treat your buyers/collectors the way you wish to be treated. </li></ul>
  23. 23. Marketing Approaches <ul><li>Personal meetings, interviews </li></ul><ul><li>Auditions </li></ul><ul><li>Competitions </li></ul><ul><li>Website </li></ul><ul><li>Social and Viral Marketing </li></ul>
  24. 24. Arkansas Arts Council www.Arkansasarts.org
  25. 25. Pennington Studios www.pennstudios.com
  26. 26. Revolutionary Designs, Inc. www.revdesigns.com
  27. 27. Revolutionary Designs, Inc. www.revdesigns.com Postcard mailed to existing customers.
  28. 28. www.Facebook.com
  29. 29. Business Plan <ul><li>Prepare a business plan, apply for financial support to obtain the plan if you need help. </li></ul><ul><ul><li>How much do you need to sell, perform to break even, earn your goal? </li></ul></ul>
  30. 30. Financial Recordkeeping http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS   Tolls   Supplies & Expenses   Laundry, Maid, & Porter   Other:_______________________   Meals (enter 100% of expense)   Printing Costs   Lodging (do not combine with meals)   Shows & Exhibits   Taxi, Train, Bus & Subway   Printing of Show Announcement Cards   Parking   Slide and Photographer Fees   Van Rental for Moving of Artwork   Postage & Shipping   Airfare & Auto Rental   Film & Slide Processing   Travel - Out of Town   Business Cards & Resume’   Other:________________________   Portfolio Costs   Parking Fees & Tolls ($)   Promotional Expenses   Professional Society Meetings   Other: ____________________   Purchasing Art Supplies & Materials   Museum Memberships   Out-Of-Town Business Trips   Gallery Visits & Talks   Gallery Interviews (Potential Shows)   Tickets to Special Exhibits   Continuing Education   Schools & Conferences   Client & Business Meetings   Master Classes & Apprenticeships   Museum & Gallery Visits   Private Lessons   Auto Travel (In miles)   Continuing Education Painters, Photographers, & Other Visual Artist
  31. 31. Must do: <ul><li>Identify product need! </li></ul><ul><li>Move out of your comfort zone and test the waters. Experiment! </li></ul><ul><li>Share experiences </li></ul><ul><li>Use high quality recordings and digital images! </li></ul>
  32. 32. Larry Pennington Photography
  33. 33. Larry Pennington Photography
  34. 34. Larry Pennington Photography

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