Using micromessing to develop professional & conducive work environment and building strong relationships at professional & personal level. Please follow us on Twitter: @SourcingAdda @TheSourcePro Video Available at: https://youtu.be/UIi9-KRxzIQ

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Welcome to
Sourcing Adda Webinar
#SourcingAddaWebinar
Micromessaging For Employer Branding & Effective Hiring

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TASCON16
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

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TASCON16
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

4. About the host
Vaibhav Ranaware
Managing Consultant
Proactive Corporate Services Pvt. Ltd.
Vaibhav is an interesting combination of Sourcing, Talent Acquisition and Employee
Engagement. He is a Graduate & has done PG from University of Mumbai and MBA from
Welingkars Institute of Management (University of Mumbai). About 11 years of
experience across multiple industries and geographies
As a HR professional, his notable contributions are in the areas of Talent Acquisition,
HRIS and Employee Engagement. He has been handling Middle, Senior & CXO level
Talent Acquisition assignment for his client
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

5. FOR EMPLOYER BRANDING &
EFFECTIVE HIRING
Micromessaging
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

6. Content
 Micromessaging
 Types & Impact of Micromessaging
 Elements of Micromessage
 Drawbacks of MicroInquities
 Using MicroAdvantages for Employer branding &
Effective Hiring
 Rewards of MicroAdvantages
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

7. What is Micromessaging
 Micromessages are those subtle – and sometimes
not-so-subtle – nonverbal messages that people send
through body language, tone of voice and the way
they inflect words. Micromessages signal at an
immediate gut level how people feel about each other
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

8. Types
A. Micro Advantages (Micro Affirmations)
Micro Advantages are subtle, but high impact, words or
actions or both that affirm another’s value.
B. Micro Inequities (Micro Aggressions)
Micro-inequities are subtle, sometimes seemingly harmless,
comments or actions or both that devalue others intentionally
or unintentional
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

9. Major reason of Micro Inequities
Age
Ethnicity
Rank/Positio
n
Education
Accent
Politics
Region/Cou
ntry
Culture
AppearanceStyle
Function
Sexual
Orientation
Gender
Chemistry
Religion
Performance
Disability
Race
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

10. Micro-Affirmations Micro-Inequities
Positive
Engaged
Encouraged
Self-Motivated
Efficient & Committed
Team Player
Better Understanding &
Communication
Communication Gap
Spectator/Selfish
Inefficient & Uncommitted
Discouraged
Demotivated
Unengaged
Negative
Impact on Performance
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

11. Story time…
 Story to understand Elements Of Micromessaging
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

12. Elements of Micromessage
 Facial Expression
 Hand Gestures & Body Language
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

13. Elements of Micromessage
 Choice of words
 Tonality (Tone of Voice)
 Eye Contact
 Question & Interaction
 Unconscious
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

14. Story of Induction
 Waiting
 Manager’s Bunny
 No support to Other
 Lack of Recognition
 No Equipments to Support
 Manager fail to connect at Personal Level
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

15. Backlog
 Negative Branding
 Impacts Team & Individual Performance
 Opportunity Cost
 High Labor Turnover
 Demotivated Employees/Teams
 Creates Communication Gaps
 Misleading Communications
 Lack of Commitment
MANY MORE….
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

16. Internal External
 Recruitment Value/Process
 Induction Process
 Regular & Consistent Two
way communication
 Leadership style
 Compensation Benefits &
Awards
 L&D
 Performance Management
 PR & Media Relations
 Recruitment Advertising
 Campus Recruitment
 Company’s website
 Social Media
 External Websites
(Glassdoor, Indeerd, Mouthshut, etc)
 CSR
 Consistent Branding
Employer Branding
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

17. Internal External
 Recruitment
Value/Process
 Induction Process
 Regular & Consistent Two
way communication
 Leadership Style
 Employee Success Stories
 Compensation Benefits &
Awards
 L&D
 Performance Management
 PR & Media Relations
 Recruitment Advertising
 Campus Recruitment
 Company’s website
 Social Media
 External Websites
(Glassdoor, Indeerd, Mouthshut, etc)
 CSR
 Consistent Branding
Employer Branding
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

18. Action Plan
What is something we can stop doing that causes
people to feel excluded or overlooked in our
organization and feel more connected to an
organisation?
What is something we can start doing to make
people feel respected and valued in our organization
and people can go beyond their current role &
responsibilities?
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

19. Using MicroAdvantages for Employer
branding
 Personal Greetings
 Understand The Situation
 Spending Time
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

20. Using MicroAdvantages for Employer Branding
& Effective Hiring
 Clear Filters & Assumptions
 Monitor Expression (Being Introspection: Read, Analyse And Respond)
 Limit Interruptions
 Draw Participation
 Remain Neutral (Don’t Need To Be Nice : Avoid Micro Inequities)
 Validate Communication (Reconfirm Communication)
 Analyzing Tone & Interest
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

21. Rewards beyond Branding …
 Employee Referral
 Reduction In Cost Per Hire
 Turnaround Time
 Reduce Dropout
 Highly Engage Employees
 Committed Employees
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

22. @ VA I B H AV R8 4
Thank you
www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring

23. www.sourcingadda.com Micromessaging For Employer Branding & Effective Hiring