The Changing World of Children’s            Books        Tools of Change – Bologna               March 2012            Dom...
How children’s books areevolving in the U.S.
2012 NYT BestsellerIt’s a Big World, Little Pig!
YA
Sourcebooks2011 eBook Sales
What’s selling in ebooks: 2011       1%   1%            13%                          Adult Non-Fic                        ...
What’s selling in ebooks: January 2012               4%          2%                  Adult Non-Fic                    23% ...
Ebooks are 5-7% of 2011U.S. children’s books sales
Some of the challenges:  1. The files are BIG
Some of the challenges:2.   Illustration and animation
Some of the challenges: 3.   Platforms and formats
Some of the challenges: 4. Pricing
Some of the challenges:    —apps or ebooks
App marketplace:• Crowded (500,000+ apps)• Discovery is difficult• Prices are challenging
Some of the challenges:1. The files are BIG2. Illustration and animation3. Platforms and formats4. Pricing5. Device availa...
Amazon
Barnes & Noble – nook kids
In education,the leader is Apple…
The U.S. digital kidsmarket(both trade andeducation) is developingdifferently than the adultmarket
New Developments
1. Growing functionality of ebooks
Animation, narration & interactivity  Apple iBooks fixed format + nook kids
The Future of Children’s eBooks 1. eBooks that allow children    control over the narrative 2. eBooks that support 21st   ...
New children’s models
2. Scholastic StoriaEnriched ebooks (activities, quizzes, games)
3. Capstone’s MyOnSeat-based subscription model
4. Some of the big technology trends takingplace in US education:   • 1-2-1 ipad vs byod (bring your own device)   • Flipp...
4. PBSkids: Curious George     Counting Games
PBSkids Curious George:     Learning thats multisensory1.   Action – shooting the meatballs2.   Counting – hearing3.   Vis...
5. Platform focused on bedtime reading
5. For bestselling picture books
“You’ve got to start with the  customer experience and workback toward the technology — not     the other way around.”    ...
Slides and notes @ TOC andsourcebooks.com next blog  Email: dominique.raccah@sourcebooks.com  Twitter: @draccah  Bologna: ...
Toc bologna childrens book keynote 2012 hd ratio
Toc bologna childrens book keynote 2012 hd ratio
Toc bologna childrens book keynote 2012 hd ratio
Toc bologna childrens book keynote 2012 hd ratio
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  • Hoping that’s helpful to you: 1) in terms of your own…
  • For Sourcebooks – all of 2011
  • For Sourcebooks – 2 things to note. Ebooks up 59% from Jan 2011.
  • With illustrated children’s books.
  • Lot more decisions. There’s work with the art. The art CANNOT be flat.
  • Coming from the app space where free is the desired model. So lots of functionality and very little revenue.
  • Or both
  • In the US
  • Amazon dominates the adult space but is much smaller part of the ebooks business in kids.
  • This marketplace may develop in different ways than adult marketplace.
  • While Kids evolution is certainly slower, it’s also going in a different direction. And that’s important.
  • GeekDad is Wired.com's parenting blog. We love gadgets, board games, video games, and things we can share with our kids. Here are some of the projects we think are worth supporting.Visit us at www.GeekDad.com.how to think about the world, how to navigate through networks and information and how to be playful and imaginative in their approach. Books do this already in some ways, and this doesn’t mean we write books about media literacy; it means we incorporate the world of the internet and the information that is available into children’s books. We use Creative Commons images and videos, we bring crowdsourcing to children’s stories so that they can watch the video of the bear that Angie wants her children to watch because someone tagged the word bear with a great video of a bear and now the reader can link to that (just like the note taking function in Kindle). We want stories that are fiction which lead children to learn new facts and ebooks of non-fiction that inspire and allow children to create their own works of fiction.eBooks that nurture explorationan eBook can go a ways toward helping children develop frameworks for exploration and help them learn the art of problem solving and information seeking. If books have traditionally nurtured a love of stories and words and knowledge, I want eBooks to empower my children to tell their own stories, to make up new words and definitions and to recognize and embrace knowledge in a way that is dynamic and creates a love of life.
  • Platform model - App launched about 2 weeks ago in the US. Platform. Sourcebooks. Into schools and aimed at parents. Scholastic has created a new children’s book platform app called Storia, where children can read eBooks, look up words, take quizzes and play games, while their parents can track their progress.The platform also includes enriched eBooks, which according to Scholastic’s site, “use word games, story interactions, and animation to deeply draw your young reader in, further developing confidence and critical thinking skills.”eBookNewser has more: “Storia includes about 1,300 different eBooks, as well as interactive games, puzzles and quizzes that readers can buy from the publisher within the app. The app, which is currently available in beta form for teachers and students that buy through the Scholastic Book Clubs, comes with five free eBooks…The app is slated for general release this fall, and is expected to have more than 2,000 books by that time.”
  • myON reader is a personalized literacy environment that engages students at all reading levels by providing the largest integrated library of digital books. The over 2000 and growing enhanced digital books include reading supports, and are recommended to students based on individual interests and reading level using The Lexile Framework for Reading. Giving students the opportunity to choose what they want to read, in a digital environment in which they are comfortable, motivates them to become better and more confident readers.
  • 16 games. Building successive skills.
  • Action – shooting the meatballsCounting – hearingVisual – see the numbers changingallowing kids to use video and microphone for interactive learning
  • 16 games. Building successive skills.
  • And then there’s magic. digital is not just active, boisterous or educational. It can be quiet and intimate. It can be that magic, silent momentwhen you and your child really connect with a book. We believe it can help foster a lifelong love of reading and build a stronger relationship between parent and child, just like books have always done.
  • Author + picture book focused platform. Open to other publishers. So come talk to me if you have a great picture book…aimed at that intimate moment that every parent loves.
  • If there’s one thing we’ve really learned. It’s Focus on reader experience…Make it cool!!!It’s all about engagement and immersionIt’s about really touching readers
  • Toc bologna childrens book keynote 2012 hd ratio

    1. 1. The Changing World of Children’s Books Tools of Change – Bologna March 2012 Dominique Raccah Publisher & CEO Sourcebooks, Inc.
    2. 2. How children’s books areevolving in the U.S.
    3. 3. 2012 NYT BestsellerIt’s a Big World, Little Pig!
    4. 4. YA
    5. 5. Sourcebooks2011 eBook Sales
    6. 6. What’s selling in ebooks: 2011 1% 1% 13% Adult Non-Fic Adult Fiction Kids 85% YA
    7. 7. What’s selling in ebooks: January 2012 4% 2% Adult Non-Fic 23% Adult Fiction Kids YA 71% 59% from 2011
    8. 8. Ebooks are 5-7% of 2011U.S. children’s books sales
    9. 9. Some of the challenges: 1. The files are BIG
    10. 10. Some of the challenges:2. Illustration and animation
    11. 11. Some of the challenges: 3. Platforms and formats
    12. 12. Some of the challenges: 4. Pricing
    13. 13. Some of the challenges: —apps or ebooks
    14. 14. App marketplace:• Crowded (500,000+ apps)• Discovery is difficult• Prices are challenging
    15. 15. Some of the challenges:1. The files are BIG2. Illustration and animation3. Platforms and formats4. Pricing5. Device availability among kids
    16. 16. Amazon
    17. 17. Barnes & Noble – nook kids
    18. 18. In education,the leader is Apple…
    19. 19. The U.S. digital kidsmarket(both trade andeducation) is developingdifferently than the adultmarket
    20. 20. New Developments
    21. 21. 1. Growing functionality of ebooks
    22. 22. Animation, narration & interactivity Apple iBooks fixed format + nook kids
    23. 23. The Future of Children’s eBooks 1. eBooks that allow children control over the narrative 2. eBooks that support 21st century skills 3. eBooks that nurture exploration Source: GeekDad
    24. 24. New children’s models
    25. 25. 2. Scholastic StoriaEnriched ebooks (activities, quizzes, games)
    26. 26. 3. Capstone’s MyOnSeat-based subscription model
    27. 27. 4. Some of the big technology trends takingplace in US education: • 1-2-1 ipad vs byod (bring your own device) • Flipped classrooms • Personalization • Gaming • Social learning • Open ecosystems; distributed repositories, cloud based learning resources • Student data; data dashboards; outcomes reporting
    28. 28. 4. PBSkids: Curious George Counting Games
    29. 29. PBSkids Curious George: Learning thats multisensory1. Action – shooting the meatballs2. Counting – hearing3. Visual – see the numbers changing4. Allows kids to use video and microphone for interactive learning
    30. 30. 5. Platform focused on bedtime reading
    31. 31. 5. For bestselling picture books
    32. 32. “You’ve got to start with the customer experience and workback toward the technology — not the other way around.” —Steve Jobs, May 1997
    33. 33. Slides and notes @ TOC andsourcebooks.com next blog Email: dominique.raccah@sourcebooks.com Twitter: @draccah Bologna: Hall 25A, Booth #113
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