Your SlideShare is downloading. ×
How to be a Publisher and Plan Strategically to Build your Company
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to be a Publisher and Plan Strategically to Build your Company

1,216
views

Published on

Presentation by D. Raccah …

Presentation by D. Raccah
PMA University, 2008

Published in: Business, Career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to be a Publisher and Plan Strategically to Build Your Company Presented by Dominique Raccah Sourcebooks, Inc. PMA University 2008
  • 2. So What Does a Publisher Actually Do?
      • CEO
      • Business Manager
      • Publisher
      • Chief Marketing Manager
  • 3. Evolution of the Job
      • As company grows all job functions get more specific
      • As company continues to grow, pieces of publisher’s current job will be splintered to others
  • 4. CEO Function
    • Plan future strategy
    • Hire/allocate people to implement that strategy
    • Provide them with the resources to implement strategy
  • 5. Defining Opportunities
    • Data-based Analysis
      • Review each category’s performance
    • SWOT Analysis
      • What are you good at? Not?
    • Resources
      • Prioritize opportunities by strengths and resources
  • 6. Business Manager Function
    • Goal: create strong positive effective working environment
    • Proactive function that builds the infrastructure of the company
  • 7. Parts of the Job
    • Different size companies require different levels of infrastructure (eg., sales or CS)
    • Processes and systems across all functions
    • Develop and provide budgets for each department, including sales
    • Includes administration, IS, and fulfillment
      • Benefits and human resources
    • Everyone has system development as part of job description
  • 8. Publisher Function
    • Should We Publish This Book?
      • Acquisition Process
    • Wining & Dining Authors and Agents (read…there’s a lot of food involved)
    • Keeping Authors Happy (Also Known as Author Relations)
      • One of our Key Values is our Accessibility
  • 9. More Parts of the Job...
    • Where the Buck Stops (on Contract Negotiations)
    • How to Make the Book Work (the Interface With Every Department)
      • Positioning
      • Art direction
      • Production
      • Publicity
      • Sales
  • 10. Marketing Manager
    • Develop title marketing plans
    • Hire/allocate people to implement plan
    • Provide them with the resources to implement plan
    • Review and improve constantly
    • Align title marketing plans against corporate objectives
    • You are constantly optimizing
    • your marketing plans
  • 11. So What Does a Publisher Actually Do?
      • CEO
      • Business Manager
      • Publisher
      • Chief Marketing Manager