How to be a Publisher and Plan Strategically to Build Your Company Presented by Dominique Raccah Sourcebooks, Inc. PMA University 2008

So What Does a Publisher Actually Do? CEO Business Manager Publisher Chief Marketing Manager

CEO

Business Manager

Publisher

Chief Marketing Manager

Evolution of the Job As company grows all job functions get more specific As company continues to grow, pieces of publisher’s current job will be splintered to others

As company grows all job functions get more specific

As company continues to grow, pieces of publisher’s current job will be splintered to others

CEO Function Plan future strategy Hire/allocate people to implement that strategy Provide them with the resources to implement strategy

Plan future strategy

Hire/allocate people to implement that strategy

Provide them with the resources to implement strategy

Defining Opportunities Data-based Analysis Review each category’s performance SWOT Analysis What are you good at? Not? Resources Prioritize opportunities by strengths and resources

Data-based Analysis

Review each category’s performance

SWOT Analysis

What are you good at? Not?

Resources

Prioritize opportunities by strengths and resources

Business Manager Function Goal: create strong positive effective working environment Proactive function that builds the infrastructure of the company

Goal: create strong positive effective working environment

Proactive function that builds the infrastructure of the company

Parts of the Job Different size companies require different levels of infrastructure (eg., sales or CS) Processes and systems across all functions Develop and provide budgets for each department, including sales Includes administration, IS, and fulfillment Benefits and human resources Everyone has system development as part of job description

Different size companies require different levels of infrastructure (eg., sales or CS)

Processes and systems across all functions

Develop and provide budgets for each department, including sales

Includes administration, IS, and fulfillment

Benefits and human resources

Everyone has system development as part of job description

Publisher Function Should We Publish This Book? Acquisition Process Wining & Dining Authors and Agents (read…there’s a lot of food involved) Keeping Authors Happy (Also Known as Author Relations) One of our Key Values is our Accessibility

Should We Publish This Book?

Acquisition Process

Wining & Dining Authors and Agents (read…there’s a lot of food involved)

Keeping Authors Happy (Also Known as Author Relations)

One of our Key Values is our Accessibility

More Parts of the Job... Where the Buck Stops (on Contract Negotiations) How to Make the Book Work (the Interface With Every Department) Positioning Art direction Production Publicity Sales

Where the Buck Stops (on Contract Negotiations)

How to Make the Book Work (the Interface With Every Department)

Positioning

Art direction

Production

Publicity

Sales

Marketing Manager Develop title marketing plans Hire/allocate people to implement plan Provide them with the resources to implement plan Review and improve constantly Align title marketing plans against corporate objectives You are constantly optimizing your marketing plans

Develop title marketing plans

Hire/allocate people to implement plan

Provide them with the resources to implement plan

Review and improve constantly

Align title marketing plans against corporate objectives

You are constantly optimizing

your marketing plans

So What Does a Publisher Actually Do? CEO Business Manager Publisher Chief Marketing Manager

CEO

Business Manager

Publisher

Chief Marketing Manager