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Reversing the Design Process

2014
Piotr Gajos
SVP of Design at Sourcebits

2006 Apple Design Award Winner
What is this, I don’t even

An evolution of UI design process.
But why??!?one1?

Right People

Fail Quicker

Arm Yourself
Disclaimer

UX design doesn’t exist.
Disclaimer

We design user experiences.
Disclaimer

We design for user experiences.
Changing Priorities
Typical Design Process

Concept

Lo-fi
wireframes

Hi-fi
wireframes

Prototype

Visual
direction

Implementation
New Design Process

Concept

Lo-fi
wire
fram
es

Visual
direct
ion

Prototype

Implementation
Don’t waste your time.
New World Order
(Is coming soon. Probably. I hope so.)
New World Order
New World Order
New World Order

Before we started using Origami, we designed using
Photoshop — static mockups, arranged next to each othe...
New World Order

j.mp/keypaper
A prototype of Facebook Paper in 15 minutes

Keynotopia
New World Order

After Effects
Design is storytelling.
New World Order
New World Order
Benefits
For your health!
Benefits

$
Regular People

Developers

Investors
Questions?
Thank you.
piotr@sourcebits.com
Reversing the UI Design Process
Reversing the UI Design Process
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Reversing the UI Design Process

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Our Senior Vice President of Design and Apple Design Award Winner goes over how the typical design process is outdated, and reveals why the term "UX design" isn't accurate.

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Transcript of "Reversing the UI Design Process"

  1. 1. Reversing the Design Process 2014
  2. 2. Piotr Gajos SVP of Design at Sourcebits
 2006 Apple Design Award Winner
  3. 3. What is this, I don’t even An evolution of UI design process.
  4. 4. But why??!?one1? Right People Fail Quicker Arm Yourself
  5. 5. Disclaimer UX design doesn’t exist.
  6. 6. Disclaimer We design user experiences.
  7. 7. Disclaimer We design for user experiences.
  8. 8. Changing Priorities
  9. 9. Typical Design Process Concept Lo-fi wireframes Hi-fi wireframes Prototype Visual direction Implementation
  10. 10. New Design Process Concept Lo-fi wire fram es Visual direct ion Prototype Implementation
  11. 11. Don’t waste your time.
  12. 12. New World Order (Is coming soon. Probably. I hope so.)
  13. 13. New World Order
  14. 14. New World Order
  15. 15. New World Order Before we started using Origami, we designed using Photoshop — static mockups, arranged next to each other. We’d present them to management and each other in that format. I think our products reflected that. Brandon Walkin, Facebook
  16. 16. New World Order j.mp/keypaper A prototype of Facebook Paper in 15 minutes Keynotopia
  17. 17. New World Order After Effects Design is storytelling.
  18. 18. New World Order
  19. 19. New World Order
  20. 20. Benefits For your health!
  21. 21. Benefits $ Regular People Developers Investors
  22. 22. Questions?
  23. 23. Thank you. piotr@sourcebits.com
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