Topic:Perception and Awareness of the Retailers for Airtel Products, Services, Marketing Communication and their Benefits from theCompany and Channel Satisfaction and Claim Settlement
Airtel Distribution AgencySl.no Agency1. HINDUSTAN AGENCY2. AKASH AGENCY3. A K TYRE AGENCY4. MAX TIME AGENCY5. BALAJI AGENCY6. R K AGENCY7.8. R S C AGENCY SHREE AGENCY
Airtel in ODISHA Market• Odisha population-4,19,47,358 crore in the Census 2011• Odisha mobile subscriber increased by 46.8% in 2011 …• Mobile subscriber base of Odisha increased by 46.8% during FY2011 to reach 45.8 million• Odisha’s growth rate is considerably higher than national average of 38.9%• Odisha is one of top 5 fastest growing mobile telecom markets in India• Active wireless subscriber base in Odisha is 63.6% resulting in 14.2 million active mobile users• By March 2011, Odisha is 17th largest wireless telecom market in India accounting for 2.5% of total active subscriber base• Mobile tele density of Odisha circle is 53.4% while active mobile tele density is at 34.0%
• Bharti Airtel enjoys market leadership with 34.0% market share ….• In Odisha wireless telecom market, Bharti leads with 23.1% share in terms of total subscriber base followed by BSNL (17.1%), Reliance (16.2%), Tata (11.5%) and Aircel (10.6%)• Airtel extends market share in terms of active subscriber base as 93.7% of its mobile subscribers are active compared with 59.8% for BSNL and 60.6% for Reliance• In terms of active subscriber base, Bharti has 34.0% market share followed by BSNL (16.1%), and Reliance (15.5%)• Airtel’s dominance is such that the gap between market shares of top 2 players (Bharti and BSNL) is 17.9%• Top 5 players accounts for 84.8% of Odisha’s active mobile subscriber base
ODISHA ACTIVE MOBILE SUSCRIBERS MARKET SHARE (MARCH 2011) -100% Equals to 14.2 million-
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