47247142 brand-aaker(2)
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47247142 brand-aaker(2)

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47247142 brand-aaker(2) 47247142 brand-aaker(2) Presentation Transcript

  • BrandManagement By, Anuj Mokashi : 7 Madhusudan Reddy: 21 Sneha Sanghani: 42 Tina D’souza: 46 V.Sreevidya : 49 Yogesh Dad : 52
  • David Aaker’s Model
  • Awareness Familiarity AD EXPOSURE MODEL OF DAVID AAKER Info. about F&A, Benefits Formation of Image of BrandAd Exposure Purchase Attitudes Behavior Feelings & Association with Brand Formation of linkages with Experts Healthy Incentives, Promotions to Excite Customer into buying Product View slide
  • Quick Service, Fres AD EXPOSURE MODEL OF DAVID AAKER h and Hot food Meals at reasonable price , Variety, R1 Innovation Burgers, fun , children, fast R2 food, convenienceAd PurchaseExposur R1 R1 Attitudes ????? Behaviore R1 R1 R2 Ronald !!! R2 Home delivery, one minute service or coke free, Gifts on Kiddy Meals, View slide
  • Biggest confectionary AD EXPOSURE MODEL OF DAVID AAKER , 100yrs old Milk Chocolate , Nutri. benefits, Purple R1 pack, purity seal. Meant for kids, celebration, joy R2Ad Purchase Strong brand, “kuchExposur R1 R1 Attitudes meetha ho Behaviore jaaye”, “aaj pehli taarik hai”. R1 R1 R2 R2 Celebrations ,Home pack, Cadbury Chunks, Heros.
  • Theodore Levitt’s Model
  • Available in over 60 countries worldwide Sunsilk Hair-only Glossy Magazine,2003 Potential www.Sunsilkgangofgirls.com Makeover Stalls at various Malls Promotional event in Delhi, 2006 Augmented Basic Product 200ml bottle, RsFragrance 169 Communication wheel Core Product Sunsilk Shampoo Hair Care Wheel Of Usage Exp. Of Consumer
  • Thank you