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  • Only about a third of the users generate these Tweets.
  • Good for corporations as well to say what you're doing. Putting sale stickers up, doing inventory. Had a great experience offering ...
  • What good is a message if no one reads it. A caution with DM

Transcript

  • 1. Twitter: The Ins and Outs For: Cultural Resource Management, Intercultural Education and Training, and Social Justice Programs February 2, 2012
  • 2. Focus Twitter will be the focus of this presentation because it offers ...
    • Low barriers to entry.
    • 3. Responsive results.
    • 4. Lessons learned with Twitter are easily applied to implementing LinkedIn, Facebook or Google+ your social media strategy.
  • 5. Twitter – Basic Facts
    • Like text and instant messaging.
    • 6. 140 character limit to Tweets (including the username).
    • 7. As of October 2011 over 100 million users; and
    • 8. More than 190 million Tweets per day (from the mundane to profound).
  • 9. Twitter – Basic Facts ...
  • 10. Twitter – Great For
    • Microblogging: posts detailing what you're doing.
    • 11. Conversations: similar to text messaging but to a number of people at once.
    • 12. Breaking news: reach a wide audience instantly.
    • 13. Connecting with clients, constituents, and fans.
    • 14. Getting reviews from a diverse cross-section.
  • 15. HootSuite Tour
  • 16. Twitter - Getting Started
    • Branding / identity. What or whom do you represent?
    • 17. What message do you want to send?
    • 18. Why are you using Twitter? (Convey information, build community, reach a new market segment).
    • 19. What do you hope to accomplish? (Use clear goals, e.g. increasing use of e-zine by 25%).
  • 20. Etiquette
    • Nothing too personal.
    • 21. No spam.
    • 22. Say thank you.
    • 23. Be polite in conversations.
  • 24. Twitter – Whose doing it Right
  • 25. How to do it right
    • Have a clear message, brand, identity, and reasons.
    • 26. Build a network:
      • Search your target network and emulate those doing a good job.
      • 27. Search by topic, hashtag, location (airport code) to find people with similar interests or in a region.
      • 28. Follow them and everyone they follow.
    • Build Community:
      • Retweet, Reply.
  • 29. How to do it right ...
    • Read first. Before Tweeting read the article or blog and watch the video.
    • 30. If you have a question about a Tweep read their bio (including the website linked there).
    • 31. The goal is to provide accurate concise information.
  • 32. Subject Ideas
    • New programs
    • 33. Research
    • 34. Projects
    • 35. Conferences
    • 36. “Did you know?” e.g. “You can can register for courses with your iPhone:”