• Save


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Only about a third of the users generate these Tweets.
  • Good for corporations as well to say what you're doing. Putting sale stickers up, doing inventory. Had a great experience offering ...
  • What good is a message if no one reads it. A caution with DM


  • 1. Twitter: The Ins and Outs For: Cultural Resource Management, Intercultural Education and Training, and Social Justice Programs February 2, 2012
  • 2. Focus Twitter will be the focus of this presentation because it offers ...
    • Low barriers to entry.
    • 3. Responsive results.
    • 4. Lessons learned with Twitter are easily applied to implementing LinkedIn, Facebook or Google+ your social media strategy.
  • 5. Twitter – Basic Facts
    • Like text and instant messaging.
    • 6. 140 character limit to Tweets (including the username).
    • 7. As of October 2011 over 100 million users; and
    • 8. More than 190 million Tweets per day (from the mundane to profound).
  • 9. Twitter – Basic Facts ...
  • 10. Twitter – Great For
    • Microblogging: posts detailing what you're doing.
    • 11. Conversations: similar to text messaging but to a number of people at once.
    • 12. Breaking news: reach a wide audience instantly.
    • 13. Connecting with clients, constituents, and fans.
    • 14. Getting reviews from a diverse cross-section.
  • 15. HootSuite Tour
  • 16. Twitter - Getting Started
    • Branding / identity. What or whom do you represent?
    • 17. What message do you want to send?
    • 18. Why are you using Twitter? (Convey information, build community, reach a new market segment).
    • 19. What do you hope to accomplish? (Use clear goals, e.g. increasing use of e-zine by 25%).
  • 20. Etiquette
    • Nothing too personal.
    • 21. No spam.
    • 22. Say thank you.
    • 23. Be polite in conversations.
  • 24. Twitter – Whose doing it Right
  • 25. How to do it right
    • Have a clear message, brand, identity, and reasons.
    • 26. Build a network:
      • Search your target network and emulate those doing a good job.
      • 27. Search by topic, hashtag, location (airport code) to find people with similar interests or in a region.
      • 28. Follow them and everyone they follow.
    • Build Community:
      • Retweet, Reply.
  • 29. How to do it right ...
    • Read first. Before Tweeting read the article or blog and watch the video.
    • 30. If you have a question about a Tweep read their bio (including the website linked there).
    • 31. The goal is to provide accurate concise information.
  • 32. Subject Ideas
    • New programs
    • 33. Research
    • 34. Projects
    • 35. Conferences
    • 36. “Did you know?” e.g. “You can can register for courses with your iPhone:”