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Twitter - The Ins and Outs






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  • Only about a third of the users generate these Tweets.
  • Good for corporations as well to say what you're doing. Putting sale stickers up, doing inventory. Had a great experience offering ...
  • What good is a message if no one reads it. A caution with DM

Twitter - The Ins and Outs Twitter - The Ins and Outs Presentation Transcript

  • Twitter: The Ins and Outs For: Cultural Resource Management, Intercultural Education and Training, and Social Justice Programs February 2, 2012
  • Focus Twitter will be the focus of this presentation because it offers ...
    • Low barriers to entry.
    • Responsive results.
    • Lessons learned with Twitter are easily applied to implementing LinkedIn, Facebook or Google+ your social media strategy.
  • Twitter – Basic Facts
    • Like text and instant messaging.
    • 140 character limit to Tweets (including the username).
    • As of October 2011 over 100 million users; and
    • More than 190 million Tweets per day (from the mundane to profound).
  • Twitter – Basic Facts ...
  • Twitter – Great For
    • Microblogging: posts detailing what you're doing.
    • Conversations: similar to text messaging but to a number of people at once.
    • Breaking news: reach a wide audience instantly.
    • Connecting with clients, constituents, and fans.
    • Getting reviews from a diverse cross-section.
  • HootSuite Tour
  • Twitter - Getting Started
    • Branding / identity. What or whom do you represent?
    • What message do you want to send?
    • Why are you using Twitter? (Convey information, build community, reach a new market segment).
    • What do you hope to accomplish? (Use clear goals, e.g. increasing use of e-zine by 25%).
  • Etiquette
    • Nothing too personal.
    • No spam.
    • Say thank you.
    • Be polite in conversations.
  • Twitter – Whose doing it Right
  • How to do it right
    • Have a clear message, brand, identity, and reasons.
    • Build a network:
      • Search your target network and emulate those doing a good job.
      • Search by topic, hashtag, location (airport code) to find people with similar interests or in a region.
      • Follow them and everyone they follow.
    • Build Community:
      • Retweet, Reply.
  • How to do it right ...
    • Read first. Before Tweeting read the article or blog and watch the video.
    • If you have a question about a Tweep read their bio (including the website linked there).
    • The goal is to provide accurate concise information.
  • Subject Ideas
    • New programs
    • Research
    • Projects
    • Conferences
    • “Did you know?” e.g. “You can can register for courses with your iPhone:”