Embracing Social Media - Royal Danish Embassy in Warsaw, 16 June 2013

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Sotrender a platform supporting marketing, PR activities and sales in social media. It is a brand created in order to effectively and conveniently manage your social media marketing - especially on …

Sotrender a platform supporting marketing, PR activities and sales in social media. It is a brand created in order to effectively and conveniently manage your social media marketing - especially on Facebook, but also on Twitter and Youtube.

Attached slides were presented by Jan Zając, CEO of Sotrender, at Royal Danish Embassy in Warsaw, 16 June 2013. The event called Embracing Social Media was organized by Danish Business Club Poland in cooperation with Danish Business Forum.

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Transcript

  • 1. Jan Zając, Ph. D.CEO, Co-Founderjan@sotrender.comResearch: Daria KuczmaraKamil Strzyżewski
  • 2. About usUnique academic experience1. Analytical skills2. Customers on foreign markets3. Bespoke reports & consulting
  • 3. SotrenderSotrender Team is experienced not only inresearch but also in marketing and we workwith, and for the best ones.Sotrender is a valuable insights tool for keeping trackof performance of branded Facebook pages. [..]Christian Green ( Director & Partner), PatchworkSotrender is a very good and flexible solution foragencies. It is fairly priced and delivers a good andeasy insight into Facebooks data. [..]Steffen Nyholt Petersen (Consultant), InsightGroup
  • 4. Social media in our countries
  • 5. 90%26%55% 54%65%97%93%59%Internet users in populationSource: http://www.internetworldstats.com/
  • 6. PenetrationSource: http://www.internetworldstats.com/
  • 7. PenetrationReal users in PolandFacebook: 13 782 508YouTube: 13 448 996Twitter: 2 019 172source: MegapanelSource: Megapanel Gemius / PBI
  • 8. Name Real users Reach1 facebook.com 13 782 508 68,71%2 Grupa Nk.pl 8 050 559 40,13%3 Grupa Gazeta.pl – Społeczności 7 481 688 37,30%4 Grupa Google – Społeczności 7 423 988 37,01%5 Grupa Interia.pl – Społeczności 6 955 247 34,67%6 Grupa Onet.pl – Społeczności 6 397 973 31,89%7 Grupa GG Network – Społeczności 2 873 371 14,32%8 Grupa O2.pl – Społeczności 2 594 973 12,94%9 Grupa Wirtualna Polska - Orange – Społeczności 2 592 786 12,93%10 wordpress.com 2 316 583 11,55%11 twitter.com 2 019 172 10,07%12 wykop.pl 1 625 050 8,10%13 peb.pl 1 597 656 7,96%14 ask.fm 1 409 406 7,03%15 Grupa Spolecznosci.pl – Społeczności 1 181 991 5,89%16 tumblr.com 1 163 424 5,80%17 badoo.com 1 072 396 5,35%18 pun.pl 838 452 4,18%19 edarling.pl 799 920 3,99%20 linkedin.com 791 254 3,94%Social Internet – Megapanel Gemius/PBI
  • 9. Twitter visitorsSource: Satista
  • 10. fans followers subscribers66 992 419 21148 204 - -47 025 695 10540 268 1 373 9736 145 925 250Top telco brands - DenmarkSource: Sotrender
  • 11. Analyze
  • 12. Key Performance IndicatorsSource: Sotrender
  • 13. Source: Sotrender
  • 14. Mc Donald’s in Poland and DenmarkSource: Sotrender
  • 15. Mc Donald’s in Poland and DenmarkSource: Sotrender
  • 16. What makes them so engaged?Source: Sotrender
  • 17. Mc Donald’s Denmark top posts
  • 18. SAS top posts
  • 19. Falck Medycyna – best posts
  • 20. Audience insights – Danish Embassy in Warsaw
  • 21. Optimize
  • 22. HoursSource: Sotrender
  • 23. HoursSource: Sotrender
  • 24. Activities of page adminSource: Sotrender
  • 25. Activities of page adminSource: Sotrender
  • 26. Profile completeness
  • 27. Profile completenessSource: Sotrender
  • 28. Executeor make use of data & insights
  • 29. Make use of data & insightsWorkflow management >
  • 30. Make use of data & insightsContent moderation >
  • 31. Make use of data & insightsSelection of influencers &ambassadors >
  • 32. Percentage of user posts with admin responseNestle nadal na podium. Wyniki procentowe są dość zbliżone, warto zwrócić uwagę, żenajlepszy wynik to 3x mniej niż najgorszy
  • 33. Response timeNestle wypadanajlepiejNestle najszybciej odpowiada na posty użytkowników – warte zaznaczenia, że jedynieZawsze z Tobą, Mamo próbuje gonić. Różnica na pozostałych stronach jest przynajmniejdwukrotna.
  • 34. Thank you>>Click<<14 days free of chargeJan Zając, Ph. D.CEO, Co-Founderjan@sotrender.com