Inbound marketing not only has staying power, it’s growing. It has
proven itself to be much more than the next shiny technology or the latest buzzword. The research
shows that nearly 60% of marketers have adopted inbound marketing strategies and more than
80% of those executing inbound marketing have integrated it into broader company goals. People
are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of
the past three years.