EvaluationQuestion OneIn what ways does your media product use, developor challenge forms and conventions of real mediaproducts?
IntroductionIn order to show how our media product uses, develops andchallenges forms and conventions of real media products, I havetaken frames from our own trailer and compared them withframes from real trailers to compare how we have used orchallenged forms and conventions of both typical film trailersand typical horror conventions.
Title PagesBy having a short clip of the title of the film at the end of the trailer, it not onlyhighlights the name of the film being advertised to the audience but it is also atypical convention you would expect to see in a film trailer. I have displayed thetitle we used in our own trailer Off Campus with a title from Jeepers Creepers asthey both have a similar font which consists of the letters being cracked andbroken away slightly which is a conventional font you would expect to see in ahorror trailer.
Monster/KillerOff Campus Trailer Freddy vs. Jason TrailerOften seen in horror trailers is a short clip of the monster/killer, normally a close up ora long shot. This establishes to the audience who the villain is whilst also brieflyshowing what they look like without giving too much away but at the same timescaring the audience enough to persuade them that this is a good horror trailer to goahead and watch in full at the cinema. When planning our trailer we decided that amask would make our killer to appear more scary so that our audience wereshocked/scared when footage of him was shown.
LightingOff Campus Trailer The Crazies Trailer I have compared these two shots together as I believe that are both effective in terms of the lighting that has been used. The low-key lighting in both shots is placed at the top centre of the image with the characters looking up at the light. This I believe works well as an effective horror convention shot as it gives a sense to the audience that there is something paranormal or scary about to happen. The lighting also creates a high contrast within the rest of the shot as the lighting brightens the centre of the shot whilst the rest remains in darkness which I believe in an effective shot seen in horror trailers.
IntertitlesOff Campus Trailer Sorority Row TrailerBy having a title after a bit of footage, it divides the trailer up to tell a bit of thenarrative as well as show clips from the film. The purpose of the titles is to buildsuspense at the beginning of a trailer which leads up to a faster paced ending. Weincluded titles within our own horror trailer as they explained very briefly part ofthe narrative whilst also slowly building up the tension whilst the editing was stillslow-paced before it reaches the faster editing clip towards the end of the trailer.These titles are also conventional of a any film trailer as they are used to divide upsections of footage and make the trailer more interesting to watch which is why weneeded to include them within our trailer.
Establishing Shot/ CarOff Campus Trailer Jeepers Creepers TrailerI have compared this shot taken from our own trailer with a shot taken from‘Jeepers Creepers’ as both of these shots not only contain a car but establish theoverall setting within the scene. Both shots have been taken during the day whichwe can tell by the use of natural lighting. Also, by focusing on the car, it gives theaudience a basic idea as to what the narrative is so far, for example in our own shotthe characters are arriving and moving into their new house as the car pulling intothe driveway symbolizes a journey is about to begin but because its horror theaudience will know this is where the danger will happen.
Extreme Close UpsOff Campus Trailer Final Destination 5 TrailerThe use of close ups were really important to try and include within our horror traileras close up shots are a really effective way to help achieve the ‘scariness’ withinhorror trailers as they act well for jumpy clips of footage and also help the audienceto closely identify themselves with a particular character. This clip of an extremeclose up of an eye is taken from our own trailer which I have chosen to compare froma clip taken from ‘Final Destination 5’. A close up of an eye is an effective shot withina horror trailer as it draws the audience into the characters eyes. Eyes are also anelement seen in horror that a lot of people are scared by so therefore this shot worksas a convention of horror.
Pitchfork/Low Angle ShotOff Campus Trailer The Crazies TrailerIn one of our scenes from our horror trailer we decided to have a pitchfork as one ofour props in which would be used as one of the murder weapons seen in our trailer.A pitchfork is seen as a very brutal and gory weapon to use so therefore this workedwell for one of our gory scenes within the trailer. By filming the action with a lowangle shot, it puts the audience into the victims eyes so it appears as if they are theones who are about to be killed which is why it therefore works as a really effectiveshot within our trailer. I have compared our own shot with a shot taken from ahorror film ‘The Crazies’ as the context of both images is very similar and both areeffective shots.
Over the Shoulder/ Z Axis Off Campus Trailer Eden Lake Film PosterI have compared these two images as they are very similar in terms of the context of the shot as inboth scenes a female is seen hiding behind something, looking over her shoulder. Although the shotI have chosen to compare with is used for the film poster of the thriller ‘Eden Lake’ it does howeverconnote the vulnerability of a woman in a horror film as they are often seen as very vulnerable andthe most likely to be killed. However, both of these characters have ‘Final Girl’ features as they areattempting to fight and survive which is why we chose to include this shot in our horror trailer. Thefinal girl is an interesting notion as it is an unusual representation not often seen in many films sotherefore the idea of the ‘final girl’ challenges typical gender stereotypes. I also like this shot due tothe z axis which is created as both girls are in the foreground of the shot which then leads theaudiences eyes further into the background of the shot. The background of the shot taken from ourtrailer is also really effective with the use of low-key high contrast lighting that is created by thelight above the door.
Newspaper ClippingsOff Campus Trailer Paranormal Activity 3 TrailerBy including shots of newspapers clippings within our horror trailer it enables some of thebackground story to be shown so that our audience can connect with the narrative of ourtrailer and have an understanding as to what has happened. Shots of newspaper clippingsalso connote ‘The Return of the Repressed’ meaning something coming back from the pastwhich is what I believe makes our horror trailer more scary as it is about something from thepast haunting the house and the people in it. Although the image I have compared our shotwith is a photograph, it still connotes the past as both clippings have aged in colour ordamaged which all suggest something being brought up from the past. Old tornnewspapers/photographs are conventional props within horror as they suggest that there issomething paranormal happening and work as an effective element to include within a horrortrailer.
Jumpy SceneOff Campus Trailer Halloween TrailerAt the end of our horror trailer, we decided to include a jumpy scene in order tomake it an effective trailer that would scare our audience. We chose to show a girlabout to drive off who then gets strangled by the killer who emerges from the backof the car. A very similar and effective shot is seen in the film ‘Halloween’ wherethe character Annie is strangled and killed by the villain Mike Myers who as wellemerges from the back of the car. This we believe was a very effective element ofour trailer as it made a jumpy point that scared our audience as well as gave us thechance to relate our trailer closely with other real horror film trailers.
ConclusionThroughout the planning process of our trailer, there were certainconventions of horror that we wanted to include within our owntrailer. Common conventions of horror that we wanted to includewere things such as: Newspaper Clippings, a scene that would makeour audience jump, a final girl and some gory scenes. Theseconventions were important for us to include in order for us to makean effective horror trailer as they are typical conventions that areused in a lot of horror trailers.As well as the importance of including horror conventions within ourtrailer, we also needed to include typical conventions of a film trailer.These included conventions such as intertitles to divide up ourfootage as well as a range of different camera angles and shots tomake our trailer visually interesting to look at, not only as aneffective horror trailer but also as a well put together film trailer.