Evaluation Question One In what ways does your media product use, develop or challenge forms and conventions of real media products?
IntroductionIn order to show how our media product uses, develops andchallenges forms and conventions of real media products, I havetaken nine frames from our own trailer and compared them withnine frames from real trailers to compare how we have used orchallenged forms and conventions of both a trailer and typical horrorconventions.
Title PagesBy having a short clip of the title of the film at the end of the trailer, it not onlyhighlights the name of the film being advertised to the audience but it is also atypical convention you would expect to see in a film trailer. I have displayed the titlewe used in our own trailer Off Campus with a title from Jeepers Creepers as theyboth have a similar font which consists of the letters being cracked and broken awayslightly which is a conventional font you would expect to see in a horror trailer.
Monster/KillerOff Campus TrailerOften seen in horror trailers is a short clip of the monster/killer, normally a close up or along shot. This establishes to the audience who the villain is whilst also briefly showingwhat they look like without giving too much away but at the same time scaring theaudience enough to persuade them that this is a good horror trailer to go ahead andwatch in full at the cinema. When planning our trailer we decided that a mask wouldmake our killer to appear more scary so that our audience were shocked/scared whenfootage of him was shown.
IntertitlesOff Campus Trailer Sorority Row TrailerBy having a title after a bit of footage, it divides the trailer up to tell a bit of thenarrative as well as show clips from the film. The purpose of the titles is to buildsuspense at the beginning of a trailer which leads up to a faster paced ending. Weincluded titles within our own horror trailer as they explained very briefly part of thenarrative whilst also slowly building up the tension whilst the editing was still slow-paced before it reaches the faster editing clip towards the end of the trailer. Thesetitles are conventional of a film trailer as they are used to divide up sections offootage and also build up suspense within the trailer.
Close UpsOff Campus Trailer Final Destination 5 TrailerThe use of close ups were really important to try and include within our horror trailer asclose up shots are a really effective way to help achieve the ‘scariness’ within horrortrailers as they act well for jumpy clips of footage and also help the audience to closelyidentify themselves with a particular character. This clip of an extreme close up of aneye is taken from our own trailer which I have chosen to compare from a clip taken from‘Final Destination 5’. A close up of an eye is an effective shot within a horror trailer as itdraws the audience into the characters eyes. Eyes are also an element seen in horrorthat a lot of people are scared by so therefore this shot works as a convention of horror.
Pitchfork/Low Angle ShotOff Campus Trailer The Crazies TrailerIn one of our scenes from our horror trailer we decided to have a pitchfork as one ofour props in which would be used as one of the murder weapons seen in our trailer. Apitchfork is seen as a very brutal and gory weapon to use so therefore this worked wellfor one of our gory scenes within the trailer. By filming the action with a low angleshot, it puts the audience into the victims eyes so it appears as if they are the oneswho are about to be killed which is why it therefore works as a really effective shotwithin our trailer. I have compared our own shot with a shot taken from a horror film‘The Crazies’ as the context of both images is very similar and both are effective shots.
Over the Shoulder Off Campus Trailer Eden Lake Film PosterI have compared these two images as they are very similar in terms of the context of theshot as in both scenes a female is seen hiding behind something, looking over hershoulder. Although the shot I have chosen to compare with is used for the film poster ofthe thriller ‘Eden Lake’ it does however connote the vulnerability of a woman in a horrorfilm as they are often seen as very vulnerable and the most likely to be killed.However, both of these characters have ‘Final Girl’ features as they are attempting to fightand survive which is why we chose to include this shot in our horror trailer.
Newspaper ClippingsOff Campus Trailer Paranormal Activity 3 TrailerBy including shots of newspapers clippings within our horror trailer it enables some of thebackground story to be shown so that our audience can connect with the narrative of ourtrailer and have an understanding as to what has happened. Shots of newspaper clippingsalso connote ‘The Return of the Repressed’ meaning something coming back from thepast which is what I believe makes our horror trailer more scary as it is about somethingfrom the past haunting the house and the people in it. Although the image I havecompared our shot with is a photograph, it still connotes the past as both clippings haveaged in colour or damaged which all suggest something being brought up from the past.
Jumpy SceneOff Campus Trailer Halloween TrailerAt the end of our horror trailer, we decided to include a jumpy scene in order to make itan effective trailer that would scare our audience. We chose to show a girl about to driveoff who then gets strangled by the killer who emerges from the back of the car. A verysimilar and effective shot is seen in the film ‘Halloween’ where the character Annie isstrangled and killed by the villain Mike Myers who as well emerges from the back of thecar. This we believe was a very effective element of our trailer as it made a jumpy pointthat scared our audience as well as gave us the chance to relate our trailer closely withother real horror film trailers.
ConclusionThroughout the planning process of our trailer, there were certainconventions of horror that we wanted to include within our own trailer.Common conventions of horror that we wanted to include were things suchas: Newspaper Clippings, a scene that would make our audience jump, afinal girl and some gory scenes. These conventions were important for us toinclude in order for us to make an effective horror trailer as they are typicalconventions that are used in a lot of horror trailers.As well as the importance of including horror conventions within ourtrailer, we also needed to include typical conventions of a film trailer. Theseincluded conventions such as intertitles to divide up our footage as well as arange of different camera angles and shots to make our trailer visuallyinteresting to look at, not only as an effective horror trailer but also as awell put together film trailer.