Question 2 2. How effective is the combination of your main product and ancillary texts?
I think that the fact that all three of our products have the same two characters on them makes the viewer/reader associate those characters with the soap, and therefore the soap becomes more well known through the use of those characters. 2.
The font we have used for the logo is suitable for the genre because it is still easily readable, but also different enough to be easily recognisable. 2. It fits with the soap because it looks like handwriting, and as the soap is set partly in a college, it lends itself to being used as writing on a blackboard.
2. The fact that the logo appears on two of the three products (and the only reason that it couldnt be on the billboard is that its not allowed in the rules of the E4 style guide) means that the soap will be well recognisable by its logo to potential viewers.
However, when creating a magazine front cover, you cannot necessarily conform to the conventions of soap operas, because the key conventions to fit into are those of magazines.
The next few slides show the Significant use of the colour red throughout my products: 2.
In our Front Cover: 2.
On the Billboard: 2.
2. In the trailer:
The use of the colour red is to symbolise many different emotions and emphasise the themes of the plots. SADNESS ANGER 2. WORRY FEAR JEALOUSY SEXUALITY LONLINESS I think that because I have used the colour throughout all my products, it makes it very clear to viewers what the atmosphere of the soap is
2. My soap is being broadcast on E4. Having the E4 logo on the soap adverts does more than just tell the viewer what channel its on...
“ E4 has consolidated its position as the leading channel for younger audiences 2. ” 3. “ Target audience of Adults aged 16-34 ” www. channel4.com/corporate/4producers/commissioning/e4.html
“ Three-quarters of the ratings to the channel now come courtesy of viewers under 35yrs 2. ” 3. “ Skins, The Inbetweeners and Misfits ” www. channel4.com/corporate/4producers/commissioning/e4.html
The fact that our soap is being broadcast on E4 shows that it is aimed at a certain audience:
post-big brother generation
people who watch similar programmes of the same genre/style.theme
The logo is a clear indication to people who already watch shows on E4 that they might like to watch the soap. 2. 3.
2. 3. The fact that the soap is being aired at 7pm tells the audience that, because it is before the watershed, its not too explicit, but its on in the evening because at that time, the intended audience (young females) are most likely back from work/college and sitting down for tea.
The soap genre is clearly recognisable due to the stereotypical characters, types of advertising, and soap style filming conventions: e.g: many narratives, similar issues etc. 1. 2. Recently, there has been a shift in the soap genre. Some soaps, such as Hollyoaks, are becoming more like TV dramas, and some TV dramas, such as Desperate Housewives, are becoming more like soaps.
We aimed to make our soap most like Hollyoaks; A soap, but with definate similarities to TV drama. This fits our intended audience because they are the new generation of TV viewers, and therefore will be excited by this hybrid genre style. 2.