Questionnaire ResultsI used a primary resource using surveys. The aim of my survey was to find out what theaudience look for in a magazine, popular trends in music genres, ages of music readers, whatthe audience like to see in a magazine, what draws in the reader. This will help me when I amdesigning my magazine and I want to know what to feature and what attracts the audiencewhen selling my magazine. The age range I surveyed was in the 17-20 year old category, as this is an age I think wouldbe most appropriate to target at students/ young adults. Music Genres Indie Rock 5% 13% Pop 11% Hip-Hop 8% Metal 21% Aternative 5% R&B Dance 11% Electronic 11% 5% Dubstep 5% 5% OtherFrom these results I found that the most popular genre of music Is Rock, therefore my musicmagazine is going to be mainly based on Rock music as this will reach my audience. Indiemy seconds a popular genre of music therefore my magazine would also be based with a partof indie music
Music genres 6 5 4 3 Indie Rock 2 1 0 Female MaleThis Chart backs up that my magazine will work because it will appeal to both sexes Maleand Female. However the Rock will appeal more to the Males and the indie appeals more toIndie Do you read music magazines? 10% 20% Yes Female No Female Yes Male 40% No Male 30%I found from these results that more Male read music magazines than females. Therefore mymagazine should be targeted at males more over females. However there is still a goodamount of Females so I should partly target at them too.
Cover of magazine Images 35% 35% Text Adverts Colour 12% 12% 6% Artist on the front coverFrom my survey When asking my audience “what attracts you to the front cover for amagazine?” I can conclude that the two important features of my magazine is the images Iuse and the artist on the front cover as these both got 35% of the vote in the survey This ismost important as when selling my magazine I must make it so it appeals to my readerTherefore when creating my magazine I must concentrate on using the images and artist onthe front cover the most interesting and relatable to the reader or audience. The next twopopular answers were text and colour on the front cover, I think this is also key as the readerwhen picking up the magazine will look at what the articles feature in the magazine and thiswill decided whether or not the reader would want to buy the magazine. I think colour is amain feature also as certain colours such as red stand out more and will attract the readersattention over other magazines. Also the artist on the front cover will be a rock or indie artist.
What is it on the cover of a magazine that might attract a reader? 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 Image colour advert Text Artist on the front cover Female MaleFrom this graph we can tell how you target to the different sexes So it is clear here that if weare mainly targeting at Males the most important thing to focus on is the Images used on thefront cover and secondly the artist on the front cover, then the text used the cover which willdraw the reader in and convince then to buy it. For a female audience the main point whichcatches the female audience is the artist on the front cover and then the other images,however this is very similar to the males and when creating my own magazine I will stronglyconcentrate on both the artist and other images as I want to appeal to both male and femaleaudience. The most people would pay for a magazine (£) 6 5 4 3 2 1 0 £1.00- £1.50 £2.00- £ 2.50 £3.00-£3.50 £4.00- £4.50This graph show the most that people would pay for a magazine. The results show that themost people would pay is £2.00 to £2.50 I think this is a fair price for the magazine and itshows a trend in this price, so therefore when making my own magazine I would price it at
somewhere around £2.00 to £2.50. I think this reflects my audience as they are in the agerange of 17-20 and this means they are the age of students and students do not earn muchmoney so therefore are not going to buy magazines at high prices and this is why it isimportant to see what prices the audience are willing to pay o buy the magazine and reach theaudience and sell my magazine How often to release a magazine 20% 30% Weekly Fortnight Monthy 50%This was to see how often the audience would want the magazine to be released. I found thatthe most popular answer was every fortnight. This is a question which makes sure that themagazine will be bough as there is no point in realising the magazine weekly when it won`tbe bought by many people so making it every fortnight means it will be always bought and ata fair price. However you could if the chart had shown buying it every month charged for themagazine more and less often. However I think with this audience in mind it would workbetter every fortnight and at somewhere between £2.00- £2.50.
What would the audience like to be the the main features of the magazine to be? 13% 12% Tour Dates 17% 25% Posters Interviews 12% Freebees Reviews of cds and gigs 21% CompetitionsI asked my audience what were the main things they would like to be included in themagazine, so that I could get a better view on what to include in my magazine which willmake the audience want to buy the magazine more. I found that posters were the mostpopular answer at 25% and interviews with artists at second on 21% followed by reviews ofCDS and gigs. Therefore this is what I could include in my magazine and include this on myfront cover to attract the readers. Things you`d like to see in the magazine by male and female 4.5 4 3.5 3 2.5 2 Male 1.5 Female 1 0.5 0 Tour Dates Posters Interviews Freebees reviews of competitions CDS and gigsFrom these result I can see that Males mostly are interested in posters, so this would be a keyfeature in my magazine, my second popular result was freebees and tour dates so these wouldalso be a key features. However when trying to market towards females I would include
interviews and reviews of cds and gigs. But because my main target audience for the readersis male I will look more at the what the males would like in the magazine over female. Freebees to be included in Magazine 3 2.5 2 1.5 1 0.5 0 Posters Gig tickets money off cds and Demo CDS downloads for free songsFrom these results I found that the most popular answer for what type of freebee they wouldlike was demo CDS from popular artists and money off CDS and downloads for free songsfrom artists. Therefore this means this would be key to feature in my magazine these thingsposters and gig tickets were also answers so these would be included less often in themagazine.ConclusionOverall from my survey I have found that when I am creating my magazine I am going tomake it primarily a Rock magazine with partly indie music as well. My magazine will bemostly targeted at Males as this was the most popular genre of music although, I would likesome of it to be targeted at Females as well as this was also a popular female answer alongwith Indie I will charge between £2.00- £2.50 for my magazine as I think this is an affordableprice for the age range I am targeting at 17- 20 year old which is key student age therefore itwill have to be cheap and affordable as students earn less money.When designing the front of my magazine I will concentrate on the artist on the front coverand the images as these are the most popular answers and this is what my audience looks forwhen buying a magazine.I will release my magazine every fortnight as this is the most popular amount of time. Themain features of my magazine will be posters and interviews. Freebees would include demoCDS and money off CDS and downloads for free songs.