Social conversion: Transforming Lead to Customer Conversion with Social Media
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Social conversion: Transforming Lead to Customer Conversion with Social Media

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HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. ...

HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.

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  • Safety in Numbers Slide needs new image. Uncertainty instead of confusion. New Strong ties Image – Stronger rope? Less literal image. Theme Through Examples.Number of social shares around a page. Failed Test ExamplesProduct Screen Shots
  • We will be scheduling a headshot day
  • Lets look at an example of embedded tweets for conversionSmall orange testResults
  • StatMilk analogyThat means after 3 hours your link is essentially dead.Interaction

Social conversion: Transforming Lead to Customer Conversion with Social Media Social conversion: Transforming Lead to Customer Conversion with Social Media Presentation Transcript

  • Social Conversion
  • #inbound12#inbound12 KIPP BODNAR I have an unhealthy love of ketchup. @kippbodnar
  • #DublinTalkSeries
  • I’ve never been cool.
  • Marketers have to be cool.
  • More than 700 million websites Source: Netcraft
  • People think cool is conformity.
  • Lead the flock.
  • #inbound12 Social Conversio n
  • Social Conversio n = Socia l Proof + Strong Ties
  • Social Proof
  • People want to feel safe.
  • Safety is in numbers.
  • Strong Ties
  • Interaction, Affe ction and Time
  • The 3 Applications Of Social Conversion SharingLead Conversio n Sales
  • 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  • people to people
  • Ignoring conversions for community.
  • close more sales.
  • “Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
  • Segmentin g is key.
  • “Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
  • “Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
  • Increase lead conversion.
  • Result: 27% Click Through Rate Increase
  • “Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
  • Result: 23% Increase in Click Through Rate
  • “Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
  • Result: 5% Boost to Conversion Rate
  • Result: 7% Boost in Click-Through Rate
  • get people to share.
  • #inbound12 The half-life of a social media link is 3 hours. BITLY, 9/2011
  • #inbound12 THE 10:4:1 RULE
  • #inbound12 THE 10:4:1 RULE Links to third- party articles
  • #inbound12 THE 10:4:1 RULE Links to company blog posts
  • #inbound12 THE 10:4:1 RULE Link to a company landing page
  • Really?
  • Follow us Share this Vs.
  • Share This Follow Me 3,200 Followers 256 Followers
  • The 3 Applications Of Social Conversion SharingLead Conversio n Sales
  • Social Conversio n =Socia l Proof + Strong Ties
  • Lead the flock.
  • You’ll be the coolest.
  • 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  • More importantly…