Social conversion: Transforming Lead to Customer Conversion with Social Media

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HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.

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  • Safety in Numbers Slide needs new image. Uncertainty instead of confusion. New Strong ties Image – Stronger rope? Less literal image. Theme Through Examples.Number of social shares around a page. Failed Test ExamplesProduct Screen Shots
  • We will be scheduling a headshot day
  • Lets look at an example of embedded tweets for conversionSmall orange testResults
  • StatMilk analogyThat means after 3 hours your link is essentially dead.Interaction
  • Social conversion: Transforming Lead to Customer Conversion with Social Media

    1. 1. Social Conversion
    2. 2. #inbound12#inbound12 KIPP BODNAR I have an unhealthy love of ketchup. @kippbodnar
    3. 3. #DublinTalkSeries
    4. 4. I’ve never been cool.
    5. 5. Marketers have to be cool.
    6. 6. More than 700 million websites Source: Netcraft
    7. 7. People think cool is conformity.
    8. 8. Lead the flock.
    9. 9. #inbound12 Social Conversio n
    10. 10. Social Conversio n = Socia l Proof + Strong Ties
    11. 11. Social Proof
    12. 12. People want to feel safe.
    13. 13. Safety is in numbers.
    14. 14. Strong Ties
    15. 15. Interaction, Affe ction and Time
    16. 16. The 3 Applications Of Social Conversion SharingLead Conversio n Sales
    17. 17. 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
    18. 18. people to people
    19. 19. Ignoring conversions for community.
    20. 20. close more sales.
    21. 21. “Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
    22. 22. Segmentin g is key.
    23. 23. “Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
    24. 24. “Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
    25. 25. Increase lead conversion.
    26. 26. Result: 27% Click Through Rate Increase
    27. 27. “Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
    28. 28. Result: 23% Increase in Click Through Rate
    29. 29. “Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
    30. 30. Result: 5% Boost to Conversion Rate
    31. 31. Result: 7% Boost in Click-Through Rate
    32. 32. get people to share.
    33. 33. #inbound12 The half-life of a social media link is 3 hours. BITLY, 9/2011
    34. 34. #inbound12 THE 10:4:1 RULE
    35. 35. #inbound12 THE 10:4:1 RULE Links to third- party articles
    36. 36. #inbound12 THE 10:4:1 RULE Links to company blog posts
    37. 37. #inbound12 THE 10:4:1 RULE Link to a company landing page
    38. 38. Really?
    39. 39. Follow us Share this Vs.
    40. 40. Share This Follow Me 3,200 Followers 256 Followers
    41. 41. The 3 Applications Of Social Conversion SharingLead Conversio n Sales
    42. 42. Social Conversio n =Socia l Proof + Strong Ties
    43. 43. Lead the flock.
    44. 44. You’ll be the coolest.
    45. 45. 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
    46. 46. More importantly…

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