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Economic Development Unit and Dunedin Events 2014 - the year ahead. Presentation to Dunedin Host Jan 2014
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Economic Development Unit and Dunedin Events 2014 - the year ahead. Presentation to Dunedin Host Jan 2014

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What is planned for tourism and events for 2014? The Dunedin City Council's Economic Development Unit and City Events share with the Visitor Industry what their units are doing this year, and how the …

What is planned for tourism and events for 2014? The Dunedin City Council's Economic Development Unit and City Events share with the Visitor Industry what their units are doing this year, and how the visitor industry can interact with the teams.

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  • Why DCC supports Tourism.
  • How DCC supports tourism
  • Our lovely team, explain roles.
  • How we help

Transcript

  • 1. DCC Economic Development Unit Visitor Industry -2014 Sophie Barker Business Development Advisor Visitor Industry DCC Economic Development Unit
  • 2. Statistics  3,523 Direct FTEs, 7% Total employment*  $225 million GDP, 5% Total GDP*  580 Tourism businesses. 5.4% of busineses* 2 Million visitors per year, average 5,500 per day growth Tourism GDP 148k Cruise pax, 65K crew, 85 visits has averaged 5% for the last 10 2013/14 years *BERL 2012
  • 3. 2014 Business Development Advisor Visitor Industry Visitor Industry Oversee council’s contribution Destination management Visitor Advocate Support business and development product Primary point of contact for tourism Develop community awareness tourism. NZ Gardens Trustee Economic Development Unit Enabling Economic Dev Strategy •Communications support •Library business hub •Compelling Destination •Red Carpet Council •Annual Plan •Consultations •Grants i-SITE
  • 4. “One of the world’s great small cities” Business Vitality Alliances for innovation Hub for skills and talent Linkages beyond our borders Compelling destination
  • 5. Strategic themes • Business vitality – improve ease of doing business; grow value of exports. • Alliances for innovation – improve linkages industry and research; • • • increase scale in innovative and tradeable sectors. Hub for skills and talent – increase graduate retention, build skills base, grow migrant numbers. Linkages beyond our borders – increase international investment ; establish strategic projects with other cities. Compelling destination – enhance city centre and environments, increase value derived from tourism and events, improve understanding of Dunedin’s advantages.
  • 6. Become a Dunedin economy champion • Website – www.dunedineconomy.co.nz Connect/Network • Linked In – www.linkedin.com/groups/ Growing-Dunedins-Economy • Facebook – Growing Dunedin’s Economy • Twitter @dunedineconomy #dunedineconomy • Email info@dunedineconomy.co.nz • Project Coordinator 474 3409
  • 7. DCC Support of Tourism Supported through Council Marketing Visitor Information – i-SITE, City Signage, maps, GPS Destination management & business support - EDU Visitor attractions and facilities – Otago Museum, Toitu, Art Gallery, Regent Theatre, Fortune Theatre, Dunedin Centre, Railway Station, Chinese Garden, 50% airport, 70% Taieri Gorge Railway, pools, Reserves, Forsyth Barr Stadium, Ice Stadium Events Parking, toilets, cleaning, rubbish, water, signage
  • 8. Economic Development Unit Enabling the Dunedin Economic Development Strategy We are here to help businesses – Red Carpet Our goal is to help businesses grow We act as advocates within Council EDU helps make it easier to do business here. We are different from other support agencies because we:  Are impartial  Are available to all Dunedin businesses  Can directly influence the service, resources and decisions of Council  Can offer local solutions to local issues  Have a huge range of contacts  Offer specialised cluster support Just Ask!
  • 9. Do You.….We Offer Want impartial business support? Work in one of Dunedin’s key industries? Confidential business assessments and access to training vouchers Clusters/ Networks Need Council resource consents or approval? Start a new business? Advocacy within council Interested in Dunedin’s economic future? Employing overseas expertise? Information and networking Migrant Settlement Expanding your business premises? Council advocacy Business Advice
  • 10. Remember.  Just Ask!  EDU is here to help  Funds and time are available. The Dunedin City Council has full commitment to turning our strategy into positive benefits for visitors, tourism businesses and the city’s residents.
  • 11. Dunedin Events Presentation to Dunedin Host 29 January 2014       What events does DCC support? Event and Festival Strategy How to apply for funding? What events are happening? How do I plan and promote my event? DCC Event Team
  • 12. Key Events 2014             Chinese New Year – 31 Jan- 2Feb Ride the Rhythm - 1 Feb Warriors vs Broncos Game – Trans Tasman Cup 23 Feb Fringe Festival - 20-30 March ID Fashion 30 March – 6 April Otago Rally - April/May Mid Winter Carnival - 21 June Puaka Matariki - June/Jul NZ International Science Festival - July Cadbury Chocolate Carnival - 13-18 July Port Chalmers Seafood Festival - 21 Sept Otago Festival of the Arts – 10-19 October 2015 Cricket World Cup Feb. FIFA Under 20 World Cup May June  http://www.dunedin.govt.nz/events/major-festivals
  • 13. What events does the DCC Support?  Dunedin Festivals and Events Strategy 2009-2019 Vision Dunedin holds outstanding festivals and events. They entertain, they celebrate our communities and they showcase our city. More info: http://www.dunedin.govt.nz/__data/assets/pdf_file/0004/132754/Events
  • 14. Event Strategy Goals  Diverse and exciting events that appeal to residents, contribute to social well-being, and celebrate a culturally rich city  Festivals and events that are of high quality are supported in a fair and transparent manner by the Council and encouraged to grow  Economic contribution of festivals and events to Dunedin is optimised  Festivals and events will strive to achieve environmental sustainability  Number of events that occur in Dunedin’s outlying communities increases  The Council has a strong support capability for festivals and events
  • 15. Premier Events  Attracts at least 5000 visitor nights  And/Or generates at least $1 million or more direct visitor spend  Generates high levels of media awareness  E.g. Cadbury Chocolate Carnival, International Science Festival, iD Fashion, Masters Games, Port Chalmers Seafood Festival, Otago Festival of the Arts
  • 16. Major Events  Audience of at least 5,000 people including a reasonable number of visitors, mostly from the Southern region  Usually occur on an annual basis.  Will display elements of originality.  Eg Fringe Festival, Dunedin Otago Rally, Dunedin Heritage Festival, Mid Winter Carnival
  • 17. Community/Local Event  Staged for local people as a celebration of an occasion or for some reason that is significant to the wider community.  Audience participation will vary  admission will usually be free,  Generate civic pride, add to the city’s vibrancy, make residents feel included and make visitors inclined to stay longer in a culturally rich atmosphere.  Eg New Year’s Eve, Chinese New Year, Market Day, Santa Parade, BRONZ Bike Rally, Pipe Band Contest
  • 18. How do I plan an event?  Events Toolkit  http://www.dunedin.govt.nz/__data/assets/pdf_file/0003/112098/M  Welcome to Dunedin kit http://www.dunedin.govt.nz/__data/assets/pdf_file/0005/332168/W  Talk to DCC Events Team More Info: http://www.dunedin.govt.nz/events/event-planner
  • 19. How do I apply for event funding?  Community Events Grants Applications for $5,000 or less Supports events which are of primary benefit to Dunedin residents. Two funding rounds a year. Applications close last working Friday in March for events held after 1 June, and last working Friday in September for events held after 1 December Preferred that organisations are incorporated societies or trusts, but applications from individuals or commercial organisations will be considered.  Premier and Major Events Funding Applications for more than $5,000 Applications for this fund should be completed in conjunction with referring to the Dunedin Festivals and Events Strategy 2009 - 2019 which enables the Dunedin City Council to support the growth, development and management of festival and events in our city over the next ten years. This fund has specific criteria and outcomes for Premier and Major events in the city.
  • 20. How do I find out what events are happenning?  Check Out DCC website http://www.dunedin.govt.nz/events  Tourism Dunedin website http://www.dunedinnz.com/visit/events  Forsyth Barr Stadium http://www.forsythbarrstadium.co.nz/eventday/upcoming-events  DCC Publications: Cruise Guide, FYI, Advertising
  • 21. How do I promote my event?  Events Toolkit http://www.dunedin.govt.nz/__data/assets/pdf_file/0003/112098/ MCA-EventToolkit2010.pdf  Free listing DCC events website Load on http://www.dunedin.govt.nz/events/tell-us-about-an-event  Useful brochure http://www.dunedin.govt.nz/__data/assets/pdf_file/0007/267595/P romoting-your-Event-2012.pdf  Free Listing www.dunedinnz.com Load on http://www.eventfinder.co.nz/about/list-events  Talk to DCC Events Team
  • 22. DCC Event Team Just Ask – we are here to help and provide guidance