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Social Media ROI
 

Social Media ROI

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Social media is a powerful tool that allows individuals to build visible personal brands online. Measuring your progress helps you determine your effectiveness and allows you to adjust your tactics ...

Social media is a powerful tool that allows individuals to build visible personal brands online. Measuring your progress helps you determine your effectiveness and allows you to adjust your tactics for the best results.

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  • The opener needs to lay out the problem/challenge as you understand it. Talk about THEM first.Leave STC to the end. What matters is the way you lay out your understanding of the problem and then talk through the high-level strategy. They know they value of outsourcing. STT is the premier outsourcers. Just speak to it in your discussion.Each agenda item should align with the heading of each page. Here’s a proposed macro-micro sequence for the agenda:1. Define your understanding of the problem2. Describe change management theory, how it can solve problem and illustrate the key tenets/best practices 3. Describe our strategy and approach for managing change in STT IT --underscore collaboration and social media techniques --emphasize metrics --address potential community concerns4. Provide a summary of our capabilities5. Open the meeting to discussion and outline next steps

Social Media ROI Social Media ROI Presentation Transcript

  • Your Social Media ROI
    Mari Anne Snow – CEO, SophiaThink Consulting
    February 14, 2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Agenda
    Why should you care about it – WIIFM?
    Why do we resist?
    What the heck is social media anyway?
    Social media challenges the status quo
    Current landscape: February 2010
    Building an appealing online brand
    Measuring your ROI
    Discussion
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Why should you care about it - WIIFM?
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Why do we resist?
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • What the heck is social media anyway?
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How social media challenges the status quo
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Current landscape: February 2010
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Building an appealing online brand
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Measuring your ROI
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Discussion
    3/1/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.