Your Social Media ROI<br />Mari Anne Snow – CEO, SophiaThink Consulting<br />February 14, 2010<br />Copyright © 2010 Sophi...
Agenda<br />Why should you care about it – WIIFM?<br />Why do we resist?<br />What the heck is social media anyway?<br />S...
Why should you care about it - WIIFM?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved...
Why do we resist?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
What the heck is social media anyway?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved...
How social media challenges the status quo<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights res...
Current landscape: February 2010<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
Building an appealing online brand<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<b...
Measuring your ROI<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
Discussion <br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
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Social Media ROI

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Social media is a powerful tool that allows individuals to build visible personal brands online. Measuring your progress helps you determine your effectiveness and allows you to adjust your tactics for the best results.

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  • The opener needs to lay out the problem/challenge as you understand it. Talk about THEM first.Leave STC to the end. What matters is the way you lay out your understanding of the problem and then talk through the high-level strategy. They know they value of outsourcing. STT is the premier outsourcers. Just speak to it in your discussion.Each agenda item should align with the heading of each page. Here’s a proposed macro-micro sequence for the agenda:1. Define your understanding of the problem2. Describe change management theory, how it can solve problem and illustrate the key tenets/best practices 3. Describe our strategy and approach for managing change in STT IT --underscore collaboration and social media techniques --emphasize metrics --address potential community concerns4. Provide a summary of our capabilities5. Open the meeting to discussion and outline next steps
  • Social Media ROI

    1. 1. Your Social Media ROI<br />Mari Anne Snow – CEO, SophiaThink Consulting<br />February 14, 2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    2. 2. Agenda<br />Why should you care about it – WIIFM?<br />Why do we resist?<br />What the heck is social media anyway?<br />Social media challenges the status quo<br />Current landscape: February 2010<br />Building an appealing online brand<br />Measuring your ROI<br />Discussion<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    3. 3. Why should you care about it - WIIFM?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    4. 4. Why do we resist?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    5. 5. What the heck is social media anyway?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    6. 6. How social media challenges the status quo<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    7. 7. Current landscape: February 2010<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    8. 8. Building an appealing online brand<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    9. 9. Measuring your ROI<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
    10. 10. Discussion <br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />

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