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Creating A Professional Brand Using Virtual Networking
 

Creating A Professional Brand Using Virtual Networking

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In today\'s tough economy, finding a job can be a tricky and frustrating exercise. Using online resources makes sense. Here is a down-to-earth look at how to do it.

In today\'s tough economy, finding a job can be a tricky and frustrating exercise. Using online resources makes sense. Here is a down-to-earth look at how to do it.

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  • The opener needs to lay out the problem/challenge as you understand it. Talk about THEM first.Leave STC to the end. What matters is the way you lay out your understanding of the problem and then talk through the high-level strategy. They know they value of outsourcing. STT is the premier outsourcers. Just speak to it in your discussion.Each agenda item should align with the heading of each page. Here’s a proposed macro-micro sequence for the agenda:1. Define your understanding of the problem2. Describe change management theory, how it can solve problem and illustrate the key tenets/best practices 3. Describe our strategy and approach for managing change in STT IT --underscore collaboration and social media techniques --emphasize metrics --address potential community concerns4. Provide a summary of our capabilities5. Open the meeting to discussion and outline next steps

Creating A Professional Brand Using Virtual Networking Creating A Professional Brand Using Virtual Networking Presentation Transcript

  • Creating a professional network using virtual tools
    Mari Anne Snow – CEO, SophiaThink Consulting
    7/13/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Agenda
    Current employment landscape – March 2010
    Do you need a network?
    A networking story – the power of 12 minutes
    Social media – an overview
    Creating an effective online presence
    LinkedIn – a deep dive into one tool
    Maintaining momentum
    A word about online etiquette
    Q&A
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Current job landscape: March 2010
    7/12/2010
    * All data according to the US Dept of Labor, March 2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How has the work world changed?
    *All data from the National Bureau of Labor Statistics , June 2010
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Do you need a network?
    7/12/2010
    Think about 43%
    Most Recent Hires Got Jobs from Referrals from Friends, Colleagues, Alumni, or Family
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • The strength of weak ties
    7/12/2010
    * The Strength of Weak Ties, Mark S. Granovetter ,The American Journal of Sociology, Vol 78. No. 6 (May 1973), 1360-1380, Johns Hopkins University
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • A networking story - the power of 12 minutes
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • What is social media?
    Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. en.wikipedia.org/wiki/Social_media 
    A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define 
    Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. www.creativemediafarm.com/information/glossary 
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Current landscape: May 2010
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Global overview
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How these tools impact daily life
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How does the world find things in 2010?
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • What are the current trends?
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How do we keep the connection?
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • What does social mean today?
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Multi-dimensionality - my virtual profile
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • How do you get started?
    7/12/2010
    What’s your goal?
    What’s your value?
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Building a professional online brand
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Specialized networks
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Examining one tool’s growth: LinkedIn
    June 2010 70M
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Who uses LinkedIn?
    60/40 men to women
    92% college educated
    23% 25 – 34
    33% 35 – 44
    25% 45 – 54
    12% 55 – 64
    Fastest growing user group?
    Source: http://www.ignitesocialmedia.com/2010-social-network-analysis-report/#linkedin
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Personalized profile give you a presence
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Keep up-to-date with your network
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Who’s looking at you?
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Specialized communities offer group support
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Sustainable contact database
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Maintain your presence and generate interest
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • A word about online etiquette
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Ask me your questions
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
  • Have more questions? Contact me at: msnow@sophiathinkconsulting.com orwww.sophiathinkconsulting.comSend me a LinkedIn invitation at: http://www.linkedin.com/in/mariannesnow1
    7/12/2010
    Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.