New Media Driver's Licence Final Project

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campaign for IKEA

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New Media Driver's Licence Final Project

  1. 1. Social Media Campaign for IKEA
  2. 2. Business & Goal offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. DO-IT-YOURSELF & Save Space
  3. 3. ChallengeAsk IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households.Incentive: a set of IKEA products and assembly
  4. 4. Forum Non-profit, fan based forum ran by people that love IKEA products They share ideas, thoughts about new products, tips for assembly and more… Post the campaign on the forum, not just this one, but more home decoration related forums
  5. 5. Blogs Blogs are personal… & powerful… a medium for people to influence others with their writing..
  6. 6. Facebook & Twitter Company Facebook & Twitter accounts Forum users all have Facebook and/or Twitter profiles They can spread the word out through their own page
  7. 7. Smartphone Applications Catalogue application that keeps users updated with the latest products The campaign can be advertised through an edition of catalogue
  8. 8. Metrics of success The increase ofsmartphone app download amount..
  9. 9. Budget and Timeline 3 months And a 200 thousand dollar budget 1 winner
  10. 10. Thank you!

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