Business & Goal offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. DO-IT-YOURSELF & Save Space
ChallengeAsk IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households.Incentive: a set of IKEA products and assembly
Forum Non-profit, fan based forum ran by people that love IKEA products They share ideas, thoughts about new products, tips for assembly and more… Post the campaign on the forum, not just this one, but more home decoration related forums
Blogs Blogs are personal… & powerful… a medium for people to influence others with their writing..
Facebook & Twitter Company Facebook & Twitter accounts Forum users all have Facebook and/or Twitter profiles They can spread the word out through their own page
Smartphone Applications Catalogue application that keeps users updated with the latest products The campaign can be advertised through an edition of catalogue
Metrics of success The increase ofsmartphone app download amount..
Budget and Timeline 3 months And a 200 thousand dollar budget 1 winner