Game on! 3 Ways to Motivate with Gamification

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How do you extrinsically motivate individuals to help them become intrinsically motivated?

Three key components of motivation will be discussed through three different stories. While working with personal trainers and health club owners to customize rewards programs, insights on effectively using gamification to alter the health and fitness behaviors were discovered. The defining characteristics of the trainers able to successfully get clients through the door, help clients stay on track, and ultimately transform the mindset and lifestyle of their clients will be shared.

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Game on! 3 Ways to Motivate with Gamification

  1. 1. Sophia Wong Marketing Manager Sophia.L.Wong@gmail.com Game on! 3 Ways to Motivate with Gamification
  2. 2. • You’re intrinsically motivated. • How do you motivate individuals that have a completely different perspective?
  3. 3. Overview and Objectives I believe that when we can recognize and relate to the levels of motivation we can gamify an experience for clients until they are intrinsically motivated themselves.
  4. 4. • There is a motivation continuum. • Recognize the four levels of motivation. • Learn to relate to lower levels of motivation to encourage new behaviors. 1. Know the Self-Determination Theory
  5. 5. 1 2 3 4
  6. 6. The YogaWorks Story • Learn to relate to lower levels of motivation to encourage new behaviors. • Breakup group classes by levels.
  7. 7. • What is your Tiffany necklace? • The reward should be coveted since most powerful part of motivation is the ‘anticipation of the reward’. 2. Create REWARDS…that matter
  8. 8. ~5,000 new runners sign up every year How do you get folks to continue? (Long after the initial reward is gone…) The Nike Women’s Marathon Story
  9. 9. • Create the ecosystem: Your environment is the best place to foster intrinsic motivation. Make it supportive. • The ecosystem is the best place for clients to cross pollinate and become ‘believers.’ Make it fun. Definition of ‘ecosystem’: a community of living things interacting as a system. 3. Create an Ecosystems (aka Community)
  10. 10. The CycleLuv Story A cycling studio that transformed the community of Leesburg, Virginia.
  11. 11. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” - Margaret Mead
  12. 12. Q & A Game on!

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