THEORIES FOR PRODUCTION
LADY GAGA - TELEPHONE
NARCISSISM.
Narcissism is when someone has a fascination with
themselves and they are very vain.
In Lady Gaga’s music vide...
INTERTEXTUAL REFERENCING.
Intertextual referencing in a music video would be if the video is
referring to another text.
Th...
INTERTEXTUAL REFERENCING.
Another example of Intertextual referencing
that is shown in Lady Gaga’s music video is
Beyonce’...
HOMAGE/INTERTEXTUAL REFERENCING.
Homage is respectful imitation.
The car (pussy wagon) that appears in the
music video to ...
BRICOLAGE
Bricolage is when you borrow something from
other forms of media.
In Lady Gaga’s music video, she plays a
stereo...
REFLECTION
From doing this task I have found it beneficial
because it has helped me with some ideas for
my own music video...
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7. theories of production

  1. 1. THEORIES FOR PRODUCTION LADY GAGA - TELEPHONE
  2. 2. NARCISSISM. Narcissism is when someone has a fascination with themselves and they are very vain. In Lady Gaga’s music video for Telephone we can see the element of narcissism through the costume that she is wearing as she is wearing very revealing clothing which tells us that she is confident with herself and she likes to show off her body. Another example of narcissism in the Telephone music video is the dance routine that she has. The dance routine is very intimate and sexual which could be seen as provocative which again gives off the impression that she is very confident with her body.
  3. 3. INTERTEXTUAL REFERENCING. Intertextual referencing in a music video would be if the video is referring to another text. The opening title to Lady Gaga’s music video for Telephone could be seen as a movie opening as there are credits such as “Streamline Presents Telephone, Starring Lady Gaga, Beyonce and TG” – these credits are typical conventions of a movie. The text that appears in the music video shadows Jackie Brown as the font, colour and the size of the text is very similar.
  4. 4. INTERTEXTUAL REFERENCING. Another example of Intertextual referencing that is shown in Lady Gaga’s music video is Beyonce’s nickname. Beyonce was called “Honey Bee” which is a reference to the character Honey Bunny in Tarantino’s 1994 crime film Pulp Fiction.
  5. 5. HOMAGE/INTERTEXTUAL REFERENCING. Homage is respectful imitation. The car (pussy wagon) that appears in the music video to Telephone is directly taken from the film Kill Bill, which is homage as it is an imitation from an already made, successful film and it is used respectfully. However, the director said that the music video wasn’t supposed to mirror Kill Bill. Another example of homage in the music video would be when Lady Gaga and Beyonce went on a killing spree – this mirrors what Thurman did in Quentin Tarantino Flice.
  6. 6. BRICOLAGE Bricolage is when you borrow something from other forms of media. In Lady Gaga’s music video, she plays a stereotypical 50’s housewife and she uses bricolage when she adds the poison into a sandwich to show how she felt about women rights. Another example is when she challenges women/gender stereotypes of the “perfect housewife” that is portrayed in the 1950s pop culture. She uses wonder bread and a miracle whip as artistic devices.
  7. 7. REFLECTION From doing this task I have found it beneficial because it has helped me with some ideas for my own music video. I am now more aware of the different postmodern theories that I could potentially use, instead of just using standard theories that are common. I now know that I can use references from some films or TV programmes by using intertextuality, parody, bricolage, and more. This task has also made me more aware of how important it is to make your music video right because it promotes the artist and makes their work more memorable towards the audience.

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