Products Values
Sooyeon Kim
Humanities 7/8
Introduction
 In this slide show, I will identify five products from
a brand by the image, personal values, beliefs,
and ...
Product Introduction
Product Image Product Brand
Sport Shorts Nike
Shoes Converse
Product Introduction
Product Image Product Brand
Notebook Morning Glory
iPod Touch iPod /Apple
Product Introduction
Product Image Product Brand
Double-Cheese Burger McDonalds
Product 1: Nike Sport Shorts
 Image/Perception: When I wear this product, people
would accept me as a sporty person with ...
Nike Sport Shorts
 Things that may have influenced me: Friends &
Parents - Playing basketball with just comfortable
short...
Product 2:Converse All-Star Shoes
 Image/Perception: A little bit school-looking but
somehow rebellious. This product cou...
Converse All-Star Shoes
 Beliefs Connected: When you see a person that is
wearing Converse shoes, it is easily assumed th...
Converse All-Star Shoes
 How this product contributes to my identity: This
shows others that I am a person who is just li...
Product 3:Morning Glory Writing
Notebook
 Image/Perception: It shows the importance of
learning for me. I value my educat...
Morning Glory Writing Notebook
 Things that may have influenced me: Parents &
Myself – I definitely value my learning so ...
Product 4: Apple iPod-Touch
 Image/Perception: Rich, early adapted, simple,
setting the fashion/following fashion, smart....
Apple iPod-Touch
 Personal Values: It would be change, conformity,
wealth and possibly organization. For change, it
shows...
Apple iPod-Touch
 Beliefs connected: Apple is a trustworthy company
and has been known for many of its products. I
though...
Apple iPod Touch
 How this product contributes to my identity: This
product shows others that I prefer to be organized
by...
Product 5: McDonalds Double-Cheese
Burger
 Image/Perception: The brand McDonalds is not
such a big deal to buy one for th...
McDonalds Double-Cheese Burger
 Beliefs connected: McDonalds’ burgers are fairly
cheap compared to other restaurants and ...
McDonalds Double-Cheese Burger
 How this product contributes to my identity: It
shows that I don’t like to waste time eat...
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Common assesment

  1. 1. Products Values Sooyeon Kim Humanities 7/8
  2. 2. Introduction  In this slide show, I will identify five products from a brand by the image, personal values, beliefs, and something that has influenced me to buy this product.  Also, I’ll explain my purchasing habits and trends of my items.
  3. 3. Product Introduction Product Image Product Brand Sport Shorts Nike Shoes Converse
  4. 4. Product Introduction Product Image Product Brand Notebook Morning Glory iPod Touch iPod /Apple
  5. 5. Product Introduction Product Image Product Brand Double-Cheese Burger McDonalds
  6. 6. Product 1: Nike Sport Shorts  Image/Perception: When I wear this product, people would accept me as a sporty person with experience of sports.  Personal Values: Athleticism – Enjoys sports; physically active and strong.  Beliefs connected: This product makes me seem more athletic than I really am and good at sports.
  7. 7. Nike Sport Shorts  Things that may have influenced me: Friends & Parents - Playing basketball with just comfortable shorts didn’t seem so ‘professional’. I wanted real basketball shorts. Also, the reason why I wanted a product from Nike is because Nike is known to have the best quality of sports equipments.  How this product contributes to my identity: By defining to people about me that I enjoy sports Continue
  8. 8. Product 2:Converse All-Star Shoes  Image/Perception: A little bit school-looking but somehow rebellious. This product could be in the middle of the image of ‘nerd’ and ‘being cool’. I didn’t want to wear running shoes to school. It was too heavy, and it was dull & boring.  Personal Values: Conformity and image are the personal values that describe this product. First of all, the product itself is well-known so many people wear the same kind of shoes which eventually leads to the desire of conforming. Second, I think some people buy these to change their image; to change the feeling people get when they first see them.
  9. 9. Converse All-Star Shoes  Beliefs Connected: When you see a person that is wearing Converse shoes, it is easily assumed that you are actually ‘cooler’ than some others. You believe that the person is cool only by looking at their shoes and how they dress. Wearing running shoes to school and wearing a converse sneaker gives different feelings.  Things that may have influenced me: I think I decided to buy these shoes because of my friends; all my friends possessed at least one pair of converse shoes. I cared about conformity because I didn’t want to be left out. Continue
  10. 10. Converse All-Star Shoes  How this product contributes to my identity: This shows others that I am a person who is just like them; wearing the same kind of shoes by conforming. Continue
  11. 11. Product 3:Morning Glory Writing Notebook  Image/Perception: It shows the importance of learning for me. I value my education and I use my writing notebook to study. I had a big test to study.  Personal Values: Learning and Knowledge - using a writing notebook often means I study for a certain subject. I value my education because of my future.  Beliefs connected: When people see me with this product, they must think of me as a person who has good grades and who is likely to be smart more than I really am. They will believe that I study
  12. 12. Morning Glory Writing Notebook  Things that may have influenced me: Parents & Myself – I definitely value my learning so I wanted a writing notebook so that I could study my subjects. The reason why I chose this brand was because my parents wanted to buy the best quality of product for my education and the brand ‘Morning Glory’ has a great quality of paper and other designs inside.  How this product contributes to my identity: It shows people that I’m a person who studies and likes to get good grades. Continue
  13. 13. Product 4: Apple iPod-Touch  Image/Perception: Rich, early adapted, simple, setting the fashion/following fashion, smart. *iPod Touch is not a cheap item. It’s a new kind of fashion for everyone; and it’s simple because it contains variety of applications with the exception of listening to music. It might give others that I’m a kind of person who conforms and is not left out in the new styles which I am actually not. Also, the i- Touch is popular among business men because is light and useful for their work. I bought this because my previous music player was broken and I had always wanted one.
  14. 14. Apple iPod-Touch  Personal Values: It would be change, conformity, wealth and possibly organization. For change, it shows that I don’t like to stay the same and want what others have; changing my items. Almost everyone around me has an iPod Touch. Since numerous people had it, I wanted to conform with them. iPod Touch is not a cheap item; for people who want to be shown wealthy iPod might be an item they would possess. iPod touches are useful for organization because of all the applications you can download to organize your everyday life. Continue
  15. 15. Apple iPod-Touch  Beliefs connected: Apple is a trustworthy company and has been known for many of its products. I thought the quality would be the best if I bought a music player from the Apple store – if it’s broken, I can repair it easily and it has a credible warranty.  Things that may have influenced me: Friends – all of my friends possessed the iPod touch and I didn’t want to be left out. Continue
  16. 16. Apple iPod Touch  How this product contributes to my identity: This product shows others that I prefer to be organized by technology and that I have enough money to afford this item. Continue
  17. 17. Product 5: McDonalds Double-Cheese Burger  Image/Perception: The brand McDonalds is not such a big deal to buy one for the people around us. First of all, McDonalds is a great example for a junk food. Also, it is mostly eaten by business men who like to spare time for their work. Many students enjoy burgers from McDonalds; mostly college students.  Personal Values: Frugalness & Organization – McDonalds is not a fancy expensive restaurant. People who like to spare their time are the ones who manage their schedule and organize their duty.
  18. 18. McDonalds Double-Cheese Burger  Beliefs connected: McDonalds’ burgers are fairly cheap compared to other restaurants and is a suitable place for quick meals. I had to meet somebody at the moment and I believed that this burger won’t take long to finish.  Things that may have influenced me: Friends – When I’m with friends we often do not waste our time on eating because we have other activities to do. We try to spare time. Continue
  19. 19. McDonalds Double-Cheese Burger  How this product contributes to my identity: It shows that I don’t like to waste time eating and that I don’t really care about what kind of healthy and nutritious food I consume. Continue

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