Sooligan: Social search on college campuses.


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Students have hundreds of thoughts throughout the day. Many of these mind ramblings deal directly with something local and in-the-moment, such as the lack of open parking spots near the South entrance of campus, or the short wait time at the Starbucks on the corner. These seemingly insignificant, but frequent, raves & rants are brief so people usually keep them to themselves. However, each of these thoughts can be extremely valuable local insight to another student in the city if only they were shared in the moment. For example: before driving to a restaurant, you could benefit from knowing that the place is packed right now, and they just ran out of your favorite shrimp tacos 2 minutes ago. Or that the main library on campus is completely packed right now. These types of useful local knowledge tend to come from friends as ‘word-of-mouth.’ But you probably don’t have friends everywhere you go, which means you don’t have access to word-of-mouth everywhere either. Until now. Sooligan provides real-time local information by capturing the raves, rants, and thoughts of students on any campus, in any city, at any time. Sooligan is a platform for digital ‘word-of-mouth.’

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  • Yelp is a passive form of local social search. Notvery interactive, contains reviews that are often out-of-date and inaccurate. Yelp also tends to be used for business reviews and recommendations. Sooligan opens up the raves and rants to any topic in that city, not just businesses. Allows users to see tweets made by locals in their current city, however, they are not structured in any way besides being made locally. Sooligan structures every user posting as a RANT or RAVE, making it easier to find specific sentiments about local businesses, issues, events, and more. Sooligan also provides a direct localized Q&A platform. Requires people to identify themselves as experts, which is constantly changing so not a stable variable. Not very interactive, user has to seek information to receive information.LocalMind is similar to Sooligan’s instant Q&A but it does not have an interactive social experience like the Rants and Raves. Users on LocalMind tend to be continuously asking questions, searching for answers, and looking forreviews, not leaving them. NextDoor’s purpose is similar to Sooligan in that it is a platform for locals to communicate with each other. However, NextDoor is limited in that it is only for neighborhoods, and a user must be a verified resident of a certain neighborhood to participate. It is also only for neighborhood services.
  • Sooligan: Social search on college campuses.

    1. 1. Instant DigitalWord-of-Mouth
    2. 2. • A platform for in-the-momentRANTS and RAVES by studentsabout campus life, local businesses,& their community• Moments-based deals and ads• Localized Question & AnswerQuick Summary
    3. 3. 1. Most valuable recommendations come fromfriends & family.2. Many students go to college in cities wherethey don’t have friends or family, whichmakes finding accurate, up-to-date, currentlocal information extremely difficult3. 85% of all consumers use internet to findlocal information. Current options areinefficient.Problem
    4. 4. Current Options
    5. 5. The Sooligan Solution1. RANTS & RAVES by students in any city, on any campus, at any time2. Open-ended, not just about local businesses or dining3. Know what other students in ANY city are thinking instantly
    6. 6. The Sooligan Solution4. Real-time feedback of any location or business5. Moments-based local deals and ads integrated into user experiencebased on keyword-matching technology
    7. 7. The Sooligan Solution6. Localized Question & Answer
    8. 8. SOOLIGANHIGHLIGHTYELPCROWDBEACONWENZANIAROUNDMELOCALMINDFREE ✔ ✔ ✔ ✔ ✔ ✔ ✔ANDROID ✗ ✔ ✔ ✗ ✗ ✔ ✗IOS ✔ ✔ ✔ ✔ ✔ ✔ ✔WEB PLATFORM ✗ ✗ ✔ ✔ ✗ ✗ ✔NATIONAL USERBASE✓ ✓ ✓ ✓ ✓ ✓ ✓NEWSFEED ✔ ✔ ✗ ✔ ✗ ✗ ✔LOCAL Q&A ✔ ✗ ✗ ✔ ✔ ✗ ✔RATINGS/REVIEWS ✔ ✗ ✔ ✗ ✔ ✗ ✔SOCIAL ✔ ✗ ✗ ✗ ✗ ✗ ✗OPEN-ENDED ✔ ✗ ✗ ✗ ✔ ✗ ✗
    9. 9. Revenue Model AMoments-based advertisement integrated into user experience as astream of photos, generated based on keywords.
    10. 10. Revenue Model BFee-based service for businesses to use Sooligan technology and system toobtain real-time customer analytics & insight for businesses.
    11. 11. Management• Natasia Malaihollo , Founder – Patent Specialist to IBM &Samsung, corporate Intellectual Property specialist• Nikka Umil, Founder – Student Liaison to UC BerkeleyChancellor’s Office; founded & chaired $300 millionfundraiser, one of the biggest endowments in school history• Stephanus Malaihollo, CTO – Lead Tech Analyst at LennarCorporations• Lucian Paun, Mobile App Developer – Early developer ofbluetooth technology in automobiles• Basit Nizami, Server Support Engineer – Senior SoftwareEngineer at Hashe Computer Solutions
    12. 12. Advisors and AngelsAdvisors• Jeff Amerine - founded Gravity Ventures, consultant at InnovateArkansas• Mike Smith, Jr. – Senior Vice President of Stephens Inc.• Ankit Jain - Head of Search & Discovery of Google Play• Jason Lucash – Founder and CEO of OrigAudioAngel Investors• Jeff Amerine• Ramsay Ball – Colliers International Arkansas, Alpha Fund I• Clete Brewer – Owner of Sports Clips, CEO of Blue IN Green• Heather and Avin Rekhi –Physician, Diagnostic ClinicInvestors• The Ark Fund, Fund for Arkansas’ Future
    13. 13. Current Update1. Sooligan Mobile 1.0 launched on iOs Feb. 3, 20132. Approx. 3,500+ users with no marketing.3. Scalable product. Test launch in Fayetteville, AR& New Orleans produced identical results:- Quick User Adoption & Retention- Active users log-in once a day- Growth in active users amongst 18-45professionals
    14. 14. You’re not a hooligan, you’re a Sooligan, and wemake local search cool again!Contact:Natasia Malaihollo,
    15. 15. Appendix1. Customer development at UC Berkeley, LSU, and University ofArkansas produced identical results: students are our targetmarket/early adopters.2. Initial market: 21.6 million college students every year; 46 millionpeople move across the country every year.; 85% of ALL consumersuse internet to search for local information3. Current strategic partnership discussions with IMG and TrepLabs.4. Exit Strategy: acquisition by social search platform (Google, Bing,Yahoo)5. Sooligan is initially based in Berkeley, California. Currently, the team isfocused on product development in Southern California.6. Sooligan is a graduate of The Ark Challenge, a 14-week intensivebusiness accelerator in Fayetteville, Arkansas.