Tweets that travel: How to write viral copy

A PRESENTATION BY SUE KEOGH FROM Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010

One
Be a tease.
But don’t promise what you can’t deliver.
17th June 2010 | sookio.com | @sookio Social Media Marketing 2010

One: Tease - and deliver 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010

Two
Most people only read the headline.
So make sure it’s good.

Two: Spend time on the headline
Insider knowledge Top 10 brands’ sites that don’t work on iPad , Ten web passwords to avoid
Advice that has to work : Top 10 ways to become a real social media expert Three ways to act on your social media monitoring
Topical/seasonal Ten beers you must drink this summer
Shared experience 15 embarrassing trends we fell victim to , Sound Familiar? 20 Reasons You’re Still Single
Pick a tribe Which kind of pirate are you? , Which celebrity mom are you?
Dos and don’ts 10 things you should never say to a porn star , 6 tinned foods you should never try

Two: Spend time on the headline
The Smashing Magazine formula:
Number + adjective + design item + sticky message

Three
Who, what, where, when, why.
Use W words to signpost your content.

Three: Use W words
Titles including W words

Four
Digg, Reddit, YouTube, Facebook or Twitter?
Know which words work where.

Four: know which words work where
Most popular words in shared titles on Facebook
Learning: how, why
Positive content: best, most
Sexual references
Not so popular
Negative content
Geeky stuff: Twitter, Google, social, apps, iPhone

Four: Know which words work where
Great words for Twitter
Positive words: free, great, follow, how to, top.
Words which focus on the user like: you, help.
Social media: new blog post, Twitter, networking
Tweets including nouns, ie the name of something.
Rarely retweeted words:
Negative, filler: tired, sleep, home, bored.
“ -ing” verbs: going, watching, listening

Five
Talk like a grown-up.
Use good English (please).

Five: Talk like a grown-up
Clear English helps tweets travel:

Six
Use. Lots. Of. Punctuation.

Seven
Do the twitter math.
115 is the magic number.

Seven: 115 is the magic number
140 – 15 – 10 = 115
140 = maximum length of a tweet
15= maximum length of a username
10 = space to say it’s a retweet or include a comment

Any questions?
For reference:
You can find a full copy of this presentation at the Sookio website
Useful resources on the web:
Copyblogger | Twittercism | Dan Zarrella | Top Rank Marketing Blog
Find room for these on your desk:
Essential English for Journalists, Editors and Writers, Harold Evans
Oxford A-Z of Grammar and Punctuation plus any good dictionary

A PRESENTATION BY SUE KEOGH FROM Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010

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Tweets that travel: How to write viral copy

by Sookio Limited on Jun 15, 2010

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Tweets that travel: How to write viral copy — Presentation Transcript