Mobile Commerce          @Wikufest - 20-21Jan 2012              (Sonny Susanto)Sonny Susanto - sonny.susanto@gmail.com
   Sekilas tentang Mobile Internet   Pengertian E-Commerce & M-Commerce   Kelebihan & Kekurangan M-Commerce   Keamanan...
Sonny Susanto - sonny.susanto@gmail.com
Sonny Susanto - sonny.susanto@gmail.com
Sonny Susanto - sonny.susanto@gmail.com
   Electronic Commerce (E-Commerce) → Transaksi Elektronik   Mobile Commerce (M-commerce) → e-commerce yang    dilakukan...
   Automation   Integration   Publishing   Interaction   Transaction          Sonny Susanto - sonny.susanto@gmail.com
   Buying Online means       Quick & easy shopping       Access to otherwise unattainable products       More choice &...
Sonny Susanto - sonny.susanto@gmail.com
   Populasi : 245 juta (2011)   Luas : 1.904.443 sq km   Populasi Jakarta : 8,5 juta (2011)   User Internet : 39,6 jut...
   Tahun 1995-1996       Bhinneka.com, Sanur.com   Tahun 2000       Kaskus, Tokobagus, Tokopedia, KrazyMarket,        ...
Sonny Susanto - sonny.susanto@gmail.com
   Perilaku       Trust   Sarana Pembayaran       Payment Gateway       Transfer       Potong Pulsa   BELUM MOBILE...
   Jual beli barang atau jasa melalui wireless    handheld devices.   Proses membayar untuk barang atau jasa    mengguna...
   1997  Helsinki, Finland. Vending mesin    Coca-Cola menerima pembayaran via    SMS.   1998  Finlandia. Penjualan Ri...
Mobile Users > Desktop Internet Users                                      Within 5 YearsSonny Susanto - sonny.susanto@gma...
Sonny Susanto - sonny.susanto@gmail.com
   Mobile Ticketing                          Mobile Banking   Mobile Voucher,                           Mobile StoreFr...
   Mobility   Broad Reach → Dapat dihubungi kapan    saja   Ubiquity → Mempermudah mengakses    data secara real time ...
   http://teknologi.vivanews.com/news/rea    d/212654-mayoritas-netter-indonesia-    akses-via-ponsel   http://teknologi...
   Usability       Small size of mobile devices (screen,        keyboard)       Storage capacity       Hard to browse ...
Sonny Susanto - sonny.susanto@gmail.com
   Operator       SMS Premium       Apps Store   Bank       Mobile Banking   ISP       Apps Store             Sonny...
   Mobile Website       WAP   Application       Based on Operating System (Blackberry, iOS,        Android, etc.)   B...
   Membawa pelaku UKM ke Pasar E-    Commerce       Mengembangkan layanan online bagi pelaku        bisnis offline      ...
   E-Commerce First, then M-Commerce   E-Commerce makin berkembang di    2013, M-Commerce masih dalam tahap    memulai, ...
Matur Suwun          Ada Pertanyaan ?Sonny Susanto - sonny.susanto@gmail.com
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Mobile Commerce

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Mobile Commerce

  1. 1. Mobile Commerce @Wikufest - 20-21Jan 2012 (Sonny Susanto)Sonny Susanto - sonny.susanto@gmail.com
  2. 2.  Sekilas tentang Mobile Internet Pengertian E-Commerce & M-Commerce Kelebihan & Kekurangan M-Commerce Keamanan terkait M-Commerce Peluang yang bisa diambil Kesimpulan Sonny Susanto - sonny.susanto@gmail.com
  3. 3. Sonny Susanto - sonny.susanto@gmail.com
  4. 4. Sonny Susanto - sonny.susanto@gmail.com
  5. 5. Sonny Susanto - sonny.susanto@gmail.com
  6. 6.  Electronic Commerce (E-Commerce) → Transaksi Elektronik Mobile Commerce (M-commerce) → e-commerce yang dilakukan pada mobile devices dengan koneksi wireless.  Peluang layanan baru bagi pelanggan eksisting dan akuisisi pelanggan baru. Sonny Susanto - sonny.susanto@gmail.com
  7. 7.  Automation Integration Publishing Interaction Transaction Sonny Susanto - sonny.susanto@gmail.com
  8. 8.  Buying Online means  Quick & easy shopping  Access to otherwise unattainable products  More choice & better prices  24/7  Recommendations from peers & experts Sonny Susanto - sonny.susanto@gmail.com
  9. 9. Sonny Susanto - sonny.susanto@gmail.com
  10. 10.  Populasi : 245 juta (2011) Luas : 1.904.443 sq km Populasi Jakarta : 8,5 juta (2011) User Internet : 39,6 juta (Des2010), 16.1% penetration, per IWS. User Facebook : 41,7 juta (Des2011, 17.0% penetration rate. Source http://www.internetworldstats.com/asia.htm#id Sonny Susanto - sonny.susanto@gmail.com
  11. 11.  Tahun 1995-1996  Bhinneka.com, Sanur.com Tahun 2000  Kaskus, Tokobagus, Tokopedia, KrazyMarket, Juale Tahun 2010-2011  Multiply, Rakuten, Ebay, Plasa Survey IDC 2009 → 35 Triliun / $ 3,4 Milyar Sonny Susanto - sonny.susanto@gmail.com
  12. 12. Sonny Susanto - sonny.susanto@gmail.com
  13. 13.  Perilaku  Trust Sarana Pembayaran  Payment Gateway  Transfer  Potong Pulsa BELUM MOBILE Logistik  Distribusi & Pengiriman Regulasi Sonny Susanto - sonny.susanto@gmail.com
  14. 14.  Jual beli barang atau jasa melalui wireless handheld devices. Proses membayar untuk barang atau jasa menggunakan mobile phone atau personal organizer. Menggunakan mobile device untuk berkomunikasi, menginformasikan transaksi, menggunakan teks dan data via koneksi ke publik atau private networks. Sonny Susanto - sonny.susanto@gmail.com
  15. 15.  1997  Helsinki, Finland. Vending mesin Coca-Cola menerima pembayaran via SMS. 1998  Finlandia. Penjualan Ringtone pertama kali. Sonny Susanto - sonny.susanto@gmail.com
  16. 16. Mobile Users > Desktop Internet Users Within 5 YearsSonny Susanto - sonny.susanto@gmail.com
  17. 17. Sonny Susanto - sonny.susanto@gmail.com
  18. 18.  Mobile Ticketing  Mobile Banking Mobile Voucher,  Mobile StoreFront Coupon  Mobile Brokerage Content Purchased  Auctions & Delivery  Mobile Browsing Location-based  Mobile Purchase Services  Mobile Marketing & Information Ads Services Sonny Susanto - sonny.susanto@gmail.com
  19. 19.  Mobility Broad Reach → Dapat dihubungi kapan saja Ubiquity → Mempermudah mengakses data secara real time Convenience → Device bisa menyimpan data dan terhubung ke internet. Instant Connectivity Personalization Localization of product and services. Sonny Susanto - sonny.susanto@gmail.com
  20. 20.  http://teknologi.vivanews.com/news/rea d/212654-mayoritas-netter-indonesia- akses-via-ponsel http://teknologi.vivanews.com/news/rea d/189817-2015--trafik-mobile- meningkat-5-kali-lipat http://seputarecommerce.blogspot.com/ 2011/03/mobile-payment-di-indonesia- masih.html Sonny Susanto - sonny.susanto@gmail.com
  21. 21.  Usability  Small size of mobile devices (screen, keyboard)  Storage capacity  Hard to browse sites Keterbatasan Teknis  Lack of standardized security protocol  Insufficient bandwidth  3G Lisence Sonny Susanto - sonny.susanto@gmail.com
  22. 22. Sonny Susanto - sonny.susanto@gmail.com
  23. 23.  Operator  SMS Premium  Apps Store Bank  Mobile Banking ISP  Apps Store Sonny Susanto - sonny.susanto@gmail.com
  24. 24.  Mobile Website  WAP Application  Based on Operating System (Blackberry, iOS, Android, etc.) Best Strategy ??  Both of them  Sonny Susanto - sonny.susanto@gmail.com
  25. 25.  Membawa pelaku UKM ke Pasar E- Commerce  Mengembangkan layanan online bagi pelaku bisnis offline  Bikin Toko Online  Mengembangkan layanan mobile site bagi pelaku bisnis online  Integrator payment bagi pelaku bisnis online Aplikasi SMS untuk Koperasi Simpan Pinjam Membuat Aplikasi / Game untuk dijual di Apps Store Sonny Susanto - sonny.susanto@gmail.com
  26. 26.  E-Commerce First, then M-Commerce E-Commerce makin berkembang di 2013, M-Commerce masih dalam tahap memulai, baru akan berkembang pesat dalam 3-5 tahun kedepan. E-Commerce / M-Commerce cocok untuk hobby dan entertainment. Sonny Susanto - sonny.susanto@gmail.com
  27. 27. Matur Suwun Ada Pertanyaan ?Sonny Susanto - sonny.susanto@gmail.com

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