SaaS studies Author :  Sonny Brabez
SaaS? <ul><li>&quot; Software as a Service &quot; </li></ul><ul><li>Def :  </li></ul><ul><ul><li>Software hosted on the we...
Current market <ul><li>Enterprise applications : </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>ERP </li></ul></ul><...
How to market SaaS? <ul><li>Ways to market SaaS products : </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>SEO </li...
SaaS Directory <ul><li>Goal : Portfolio of various SaaS products. </li></ul><ul><li>Why? </li></ul><ul><ul><li>SaaS market...
SaaS directories websites <ul><li>Top 5  ( March 2010  from  CloudTweaks ): </li></ul><ul><ul><li>SaaS Showplace </li></ul...
Studies of Saas Directories SaaS Showplace <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem <...
Studies of Saas Directories SaaSDirectory <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem </...
Studies of Saas Directories SaaSListing <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem </li...
Current market of SaaS Directories solution <ul><li>Most of them are free of use </li></ul><ul><li>Not very developed </li...
Building SaaS Directories Overlook
Building SaaS Directories <ul><li>Research  on SaaS and SaaS Directories: </li></ul><ul><ul><li>Need of organization? </li...
Building SaaS Directories <ul><li>Technologies : </li></ul><ul><ul><li>Web Crawling (Mashup servers) </li></ul></ul><ul><u...
Building SaaS Directories <ul><li>Methodology (Agile?) </li></ul><ul><li>Data model/Architecture/Programming </li></ul><ul...
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SaaS Studies - SaaS Directories

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Transcript of "SaaS Studies - SaaS Directories"

  1. 1. SaaS studies Author : Sonny Brabez
  2. 2. SaaS? <ul><li>&quot; Software as a Service &quot; </li></ul><ul><li>Def : </li></ul><ul><ul><li>Software hosted on the web </li></ul></ul><ul><li>Interests : </li></ul><ul><ul><li>No hardware installation </li></ul></ul><ul><ul><li>No update installation </li></ul></ul><ul><ul><li>Accessible everything, anywhere (on demand) </li></ul></ul>
  3. 3. Current market <ul><li>Enterprise applications : </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>ERP </li></ul></ul><ul><ul><li>HRM </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><li>Famous products : </li></ul><ul><ul><li>Salesforce (CRM) </li></ul></ul><ul><ul><li>Cisco WebEx </li></ul></ul><ul><ul><li>Amazon Web Services </li></ul></ul>
  4. 4. How to market SaaS? <ul><li>Ways to market SaaS products : </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>SaaS Directories </li></ul></ul><ul><ul><li>Advertisements </li></ul></ul><ul><li>We will only look at SaaS Directories in this document </li></ul>
  5. 5. SaaS Directory <ul><li>Goal : Portfolio of various SaaS products. </li></ul><ul><li>Why? </li></ul><ul><ul><li>SaaS market is growing fast </li></ul></ul><ul><ul><li>New opportunities: web 2.0, mobile </li></ul></ul><ul><ul><li>SaaS extends its functionalities </li></ul></ul><ul><ul><li>Usually hard to compare/rank/choose </li></ul></ul><ul><li>SaaS Directory will give you the availability to list, filter and compare SaaS </li></ul><ul><li>Market : Saas Directory is not yet popular </li></ul>
  6. 6. SaaS directories websites <ul><li>Top 5 ( March 2010 from CloudTweaks ): </li></ul><ul><ul><li>SaaS Showplace </li></ul></ul><ul><ul><li>SaaSListing </li></ul></ul><ul><ul><li>GoToWeb2.0 </li></ul></ul><ul><ul><li>Crunchbase </li></ul></ul><ul><ul><li>SaaSDirectory </li></ul></ul><ul><li>Other : </li></ul><ul><ul><li>AppMatcher </li></ul></ul><ul><ul><li>FeedMyApp </li></ul></ul><ul><ul><li>Web-based Software </li></ul></ul>
  7. 7. Studies of Saas Directories SaaS Showplace <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem </li></ul><ul><li>Filter too wide </li></ul><ul><li>Show only providers </li></ul><ul><li>Not user-friendly </li></ul><ul><li>3 directories: SaaS, PaaS and IaaS providers </li></ul><ul><li>Filter by application type </li></ul><ul><li>Filter by industry </li></ul><ul><li>Free profiles </li></ul><ul><li>Awards program </li></ul><ul><li>Mailing list </li></ul>+ -
  8. 8. Studies of Saas Directories SaaSDirectory <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem </li></ul><ul><li>Filtering only on the application type, A-Z order, country </li></ul><ul><li>Show only providers </li></ul><ul><li>SaaS listed in application type, A-Z order, country and most popular </li></ul><ul><li>Images and usage of social network (Twitter, Facebook…) </li></ul><ul><li>Free information gotten by host interviews </li></ul><ul><li>Free quoting system </li></ul><ul><li>Awards program </li></ul><ul><li>Guides, forum </li></ul>+ -
  9. 9. Studies of Saas Directories SaaSListing <ul><li>Impossible to select multiple SaaS and compare them in a matrix sytem </li></ul><ul><li>Not user-friendly </li></ul><ul><li>Poor filtering </li></ul><ul><li>Not always about SaaS providers </li></ul><ul><li>SaaS listed in application types (categories) and tags </li></ul><ul><li>Images and usage of social network (Twitter, Facebook…) </li></ul><ul><li>Blog system (comments, RSS feed…) </li></ul>+ -
  10. 10. Current market of SaaS Directories solution <ul><li>Most of them are free of use </li></ul><ul><li>Not very developed </li></ul><ul><li>Need to be more intuitive </li></ul><ul><li>Not enough information </li></ul><ul><li>Related on SaaS providers – may need to go further on the products </li></ul>
  11. 11. Building SaaS Directories Overlook
  12. 12. Building SaaS Directories <ul><li>Research on SaaS and SaaS Directories: </li></ul><ul><ul><li>Need of organization? </li></ul></ul><ul><ul><li>Dig into more details? </li></ul></ul><ul><li>Interview/Opinions of SaaS users: </li></ul><ul><ul><li>How did you find out your SaaS? </li></ul></ul><ul><ul><li>What were your expectations? </li></ul></ul><ul><li>Existing solutions : </li></ul><ul><ul><li>What are their advantages? Their issues? </li></ul></ul><ul><ul><li>How to upgrade this existing solution to fit users’ interviews? </li></ul></ul>First step: RESEARCH
  13. 13. Building SaaS Directories <ul><li>Technologies : </li></ul><ul><ul><li>Web Crawling (Mashup servers) </li></ul></ul><ul><ul><li>Web Extraction (Web-Harvest) </li></ul></ul><ul><ul><li>RSS feeds (Blogs, SaaS Providers websites) </li></ul></ul><ul><ul><li>Social network (Twitter, Facebook) </li></ul></ul><ul><li>Communications : </li></ul><ul><ul><li>SaaS Events (conference, seminar) </li></ul></ul><ul><ul><li>Word of mouth (by a friend, a colleague) </li></ul></ul>Second step: GETTING INFORMATION
  14. 14. Building SaaS Directories <ul><li>Methodology (Agile?) </li></ul><ul><li>Data model/Architecture/Programming </li></ul><ul><li>Extracting, Transforming, Loading data </li></ul><ul><li>User Interface </li></ul><ul><li>Advertisement </li></ul><ul><li>Social Network </li></ul><ul><li>Testing </li></ul>Third step: IMPLEMENT

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