Roundtable Event Test und Quality Assurance in the IT Industry


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Roundtable Test-und Quality Assurance in the Automotive Industry

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Roundtable Event Test und Quality Assurance in the IT Industry

  1. 1. 1 Roundtable: Challenges in Quality Assurance and Test Management in the Automotive Industry01.10.2012
  2. 2. 2 Agenda 1. Conceptional Setting of a 5. Benefits and Exclusiveness Roundtable 6. Support of MBO Consulting 2. Time & Location 7. Event Budget 3. Topics 8. Alternative Event 4. Program Concepts01.10.2012
  3. 3. 3 Conceptional Setting of a „Roundtable“  Roundtable: Proven successful platform for presenting expertise and solutions directly to decision makers of potential client companies  Conceptional setting of a Roundtable: 3-4 parties (ca. 8-12 persons) present their companies, solutions and current challenges in an open discussion, facilitated by a moderator01.10.2012
  4. 4. 4 Roundtable Discussion as First Contact with Industry Leaders01.10.2012
  5. 5. 5 Why a Roundtable?  Unique possibility, to present expertise and solutions directly to selected industry leaders  Decision makers use the platform to get a better impression of companies and solutions in a neutral setting  Up on experience, high level executives discuss demands, requirements for a solution or project as well as their challenges  Building of indispensible personal relationsships with leaders of target companies  Exclusiveness: Opportunity to present solutions without any competition company01.10.2012
  6. 6. 6 Time & Location  Realistic date: November/December 2012 (planning at least 3 month in advance)  Location: Frankfurt  Conference center of a 4-5 star Hotel chain (e.g. Mercure, Hilton, etc.)  Timetable: ½ day, breakfast until 12.30 or alternatively dinner (depending on availability of the participants)01.10.2012
  7. 7. 7 Agenda (Example) 7:30 Breakfast: Coffee, Networking 8:30 Introduction To The Event: Sponsoring Company 8:45-9:15 Presentation Automotive Company Constructive and analytic quality assurance at VW, Management of testing partners 9:15-9:45 Presentation Automotive Supplier: Process optimisation in projects, quality assurance and test management, perspective of an automotive supplier company 9:45-10:00 Professor (Univ.) Scientific perspective on constructive quality assurance (optional) 10:00-10:30 Sponsoring Company Benefits of purchasing test-and quality management solutions, opportunities and cost savings of offshoring services 10.30-12.30 Open Discussion Ab 12.30 Optional: Networking Lunch01.10.2012
  8. 8. 8 Suggested Topics  Representative Automotive Company: Quality assurance in software development projects at VW, demands and approaches of process optimisation, test team KlyQ, management of external test management partners, etc.  Representative Automotive Supplier: Process optimisation in projects , demands in quality assurance and test management, the supplier perspective  Professor (Univ.): Insights in the scientific view of constructive quality assurance  Presentation of Sponsoring Company: Purchasing and cost savings of testing-services, advantages of offshoring solutions01.10.2012
  9. 9. 9 Benefits and Exclusiveness  Events/Roundtables are a common way in the automotive industry to discuss new projects  First contact with leaders of client companies is initiated sustainably  Opportunity for a company, to present solutions and Know-How targeted to responsible decision makers  Exclusiveness: Chance to present solutions without competition  Positive effect on reputation and brand building for sponsoring company before and after the event: press releases, published interviews, -> achieving increased visibility as market leader01.10.2012
  10. 10. 10 Support of MBO Consulting  End-to-end planning and organisation of the „Roundtable“ , including location and service  Market research, topic generation, invitation of selected executives as participants to the discussion  Investigation and invitation of decision makers for selected topics and project areas (e.g. VW)  Supportive branding for sponsoring company, including presentation of expertise, solutions, etc  MBO Consulting is acting on behalf of sponsoring company01.10.2012
  11. 11. 11 Price for Roundtable Organisation: Typ of Service Service Period of Total Planning Business Event Organisation Package 40.000,- € Development and Marketing01.10.2012
  12. 12. 12 Alternative Event Concepts  Larger „Roundtable“ with 15 < participants on actual topics in test management, quality management, offshoring, purchasing of test services, etc. -> Advantage: Larger target group, increased PR effects, more potential client companies  Roundtable with audience, ticket sales for the audience -> Advantages: Larger target group, increased PR effects, earnings from ticket sales  Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring company, invitation of high level corporate speakers to the event -> Advantages: Larger target group, PR effects, increased reputation and brand building opportunity01.10.2012
  13. 13. 13 …Any Questions? Thank you very much for your attention! sonjauhl@yahoo.de01.10.2012