2 Agenda 1. Why planning an Event? 6. Example: „Master Data 2. Different Event Concepts Management“ (MDM) Best Selling Event 3. Conference 5. Master Data Management 4. Interactive Event Day 5. Roundtable Discussion 6. MBO Event Organisation10.01.2013
3 Why Planning an Event? Optimal exposure of the organiser as market and innovation leader. Chance to link know-how and competence in a specific area with your company and brand Opportunity to present solutions to an audience of decision makers and senior professionals Event as strategy of „emotional influencing“ decisions and feelings about products and services Unique networking platform with executives and Senior professionals of your industry10.01.2013
4 Why organising an Event? Sustainable relationship building with potential clients, decision makers and budget holders Initiating first contact with inudstry leaders First hand source of information about new requirements and client needs More benefits before and after the event: Advertising, PR, interviews, media presence, social media activities, evaluations, etc.10.01.2013
5 Different Event Concepts Congress: Keynote presentations of the organiser and market leaders in the industry, roundtable discussions, eventually sponsored Interactive Meeting: Event consists of workshops and roundtable discussions, 1-2 keynotes Roundtable Event: Roundtable discussion with executives of the industry, eventually with audience r Branche, eventually with audience10.01.2013
6 Congress Keynote presentations, networking during lunch and coffee breaks Selected speakers present actual topics and case studies Excellent opportunity of the organiser to present their brand, strategies, products, services, etc. via moderation, keynotes, workshops, exibition spaces, logos, etc. Networking with decision makers, Senior professionals and potential client companies Generation of sustainable and intense business relationships with speaker, participants and partners Eventually invitation of sponsors to the event10.01.2013
7 Interactive Event Focus on interactive participation to workshops and roundtable discussions Networking is supported also during the program, not only during breaks Up on experience huge interest in participants of an interactive exchange In Roundtable discussions, questions about new requirements and client´s needs can be discussed Eventually, sponsors will lead also roundtables10.01.2013
8 Roundtable Discussions Roundtable with executives of interesting client companies Roundtable size varying: from 6 < unlimited Targeted „relationship building“ with market leaders on the highest level Up on experience, high interest of high level executives of direct exchange on actual topics10.01.2013
9 Example: Master Data Management Day 1 day event on „Master Data Management“ (MDM) Opening speech and moderation of the event by the organiser Congress format with sponsor: Focus on keynote presetations and networking facilities, 1-2 open discussions Integrated, interactive elements: open discussions, panel discussion, workshops, etc. Targeted invitation of potential clients as participants or speakers Up on request, different partnership concepts: Sponsored workshop, Location: Conference Center in a 4/5 Hotel10.01.2013
10 MBO Event Planning Programm creation and conception of the event Invitation of reputation of leaders of presentators Intensification of the contacts of market leaders of potential speakers Gezielte Planung einer erfolgreichen Darstellung des Veranstalters auf dem Event Consulting of special IT service companies adapted topics Support of an atmosphere of knowledge transfer and conception of a platform of a neutral exchange After the event, providing of strategies for lang lasting relationship building with social media10.01.2013
11 Noch Fragen? MBO Consulting GmbH Sonja Uhl Sonja.email@example.com
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