Summit- Marketing in Media-Topic SuggestionThe media industry is currently going through a period of high pace transformat...
Mobile Marketing for Media Brands– The Future of Digital MarketingMobile marketing for TV and Broadcasting channels- const...
SESSION 7Learn Strategies for Successful Business models with an integrated E-Commerce RevenueStream to Support Your Brand...
Technology Providers:Want to meet marketing decision makers, to offer new technology solutions.Suggested Ticket Price:I wo...
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Conference Marketing Strategies and Tools in the Media Industry

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The media industry is currently going through a period of high pace transformation and change and is becoming, with constant increase of new channels and opportunities, more and more complex. Furthermore, Marketing has become an always more important area to drive growth especially in media companies. The Marketing landscape becomes unstructured, as old channels lose importance and new and innovative strategies appear with an incredible pace. Therefore, media companies and Chief marketing professionals of brands feel the increasing need to learn from best practice case studies of successful innovators of the industry to get insights about strategies and tools with potential of growth.

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Conference Marketing Strategies and Tools in the Media Industry

  1. 1. Summit- Marketing in Media-Topic SuggestionThe media industry is currently going through a period of high pace transformation and change andis becoming, with constant increase of new channels and opportunities, more and more complex.Furthermore, Marketing has become an always more important area to drive growthespecially in media companies. The Marketing landscape becomes unstructured, as oldchannels lose importance and new and innovative strategies appear with an incredible pace.Therefore, media companies and Chief marketing professionals of brands feel the increasingneed to learn from best practice case studies of successful innovators of the industry to getinsights about strategies and tools with potential of growth.Learn marketing and fruitful community building strategies from the most successful leadersof audience engagement in social and mobile networks, discuss award winning digitalcontent strategies and business models and get new impulses on the optimisation andconvergence of your content strategy and broadband advertising channels. Identify how toimprove your media sales and explore, how to find appropriate personnel to excel in thismodern and demanding marketing environment.An event with the topic “Marketing in Media” will give insights in strategies how to increaseprofits by improving marketing strategies, systems and tools within a media company.The conference will target CMOs and Heads of Marketing from all types of media companiesdelivering through any type of channel. The topics are based on research with a suggestionof possible jobtitles for speakers for each session. Furthermore, there are indicated keysponsorship categories.SESSION 1The New Golden Age of Media- how to Learn to best Relate to your customers in SocialChannels and Create engaged and Insightful Communities.How to leverage the potential of social media to its fullest for your brand? Which strategiesto apply, how to merge social responsibility and social marketing in advertising? -”Be right,not first”, How storytelling in social media environments can enhance projects.Head of Social Media, e.g. IPC MediaSESSION 2
  2. 2. Mobile Marketing for Media Brands– The Future of Digital MarketingMobile marketing for TV and Broadcasting channels- constantly bringing on board viewersby reaching an increasingly target audienceHead of Media, e.g. British Journal of Photography (best use of mobile Award)SESSION 3Innovate and Optimise your Content with “Triple Play”, Combining Paid, Owned andEarned Components in Your Social Media Work and Learn from Best Practices for Buildinga Converged Media StrategyTransformation and Redefining of the relationship to the consumer, advertising and mediaplatforms, Pro s and con s of the native advertising phenomenon, Merging content with newtechnologiesSESSION 4Manage the Transformation to a Successful “Digital First” StrategyDigital Platforms – The future of content distribution, improve your digital content andmobile advertising strategy , Transition to a digital focussed marketing environmentSESSION 5The Changing Way We Watch TV -Prime Time for Online Video and Modern BroadbandOpportunitiesVideo across platforms and channels, Video at the heart of the consumer life experience,Social TVSESSION 6Improve your Media Sales Performance, Increase Your Share of Buys and Sales Force inyour BrandSelling in the media industry: how to get a bigger share of buys, tricks and hints of selling inthe media industry, how to have skilled media sales staff in place, who are able to changecustomers ‘mind
  3. 3. SESSION 7Learn Strategies for Successful Business models with an integrated E-Commerce RevenueStream to Support Your Brand.Integrate an e-commerce revenue stream in your business model around your media brand,Business models, paid content and advertising optimisation, pro s and con´s of paywalls, etc.SESSION 8Build an Award Winning Media Marketing TeamWhere to find personnel with the right qualifications to meet the new digital marketing´sneeds, which qualifications are this, which potential and personal features are key in thesenew, digital times? Enhance the staff capacities with digital, online and social marketingskills to to stay competitive in the business.Suggested Ticket Price:I would suggest the ticket price to be in a range of 890,- to 1090,- GBP for normal ticket,with early bird discounts for up to 20% off. Even if some media events have a lower pricerange, the price for event should indicate a high level of quality and exclusivity, as there themost prestigious media leaders should meet, learn and discuss on the highest level.Key Sponsor categories of the Event:Digital Marketing/Social media service provider:Digital marketing and social media service provider look to meet CMOs and MarketingProfessionals, to offer social media and other digital marketing services, includingoutsourced digital marketings teams.Content Production and Strategy Provider:They want to meet marketing professionals to sell their strategic content solutions, startingto strategy consulting for the production process, the production of ads or all kinds ofcreative solutions to outsourced professionals or trainings for inhouse employees,
  4. 4. Technology Providers:Want to meet marketing decision makers, to offer new technology solutions.Suggested Ticket Price:I would suggest the ticket price to be in a range of 890,- to 1090,- GBP for normal ticket,with early bird discounts for up to 20% off. Even if some media events have a lower pricerange, the price for event should indicate a high level of quality and exclusivity, as there themost prestigious media leaders should meet, learn and discuss on the highest level.For further questions:Sonja Uhlsonjauhl@yahoo.de+49 179 190 7312

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